Content about Nail polish

Joel Carden, EVP of Pacific World, recently talked with Drug Store News about the high-growth nail category to share his insights on how retailers can successfully enter the at-home gel polish space and how Pacific World's gel polish technology, SensatioNail, is helping to fuel growth.

DSN: In looking at the data, it is clear that nail continues to be the star in cosmetics. Can you elaborate on the growth within the nail segment?

HAUPPAUGE, N.Y. — Red Carpet Manicure, a maker of an at-home LED gel manicure system, has announced a new partnership with Target.
 
Available in Target stores and online at Target.com are the LED gel manicure products, including the removal kit and LED professional light. Twenty on-trend shades will be available nationwide, including Star Power and White Hot perfect for spring and summer style, and Ooo La Liscious, which was worn by Rihanna at the 2013 Grammy Awards.
 


LOS ANGELES — Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

Nicole by OPI said shoppers will have the opportunity to receive three full-size bottles of its nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products while supplies last.

LAS VEGAS — Panasonic announced on Monday the introduction of the ES-WC30 Gel Nail Polish Remover. 

The product is an extension to the line of recently launched compact beauty products, which includes the Precision Body Shaver, Precision Facial Hair Trimmer, Heated Eyelash Curler and Compact Battery-Powered Toothbrush.

NEW YORK — Classic meets contemporary with Euro Centrale by OPI for spring/summer 2013. Celebrating a region where history meets modern design, the collection’s 12 new nail lacquers offer a mixture of metallic hues; bright shades in periwinkle, aqua and pink; and blues in indigo, midnight and aubergine.

WOONSOCKET, R.I. — Starting this month, more than 2,000 CVS/pharmacy stores will have special in-store kiosks that showcase the latest trends and innovations in nail care, the retail pharmacy chain said Thursday.

CLEARWATER, Fla. — ISM International has announced that, following initial negotiations with several large retails chains, it has secured a distribution deal with a well-known U.S. retail chain for its line of organic green cosmetic MyGirl products.
 
Details of the arrangements are not yet available for publication, the company stated.

The distribution agreement will introduce MyGirl organic, nontoxic, nonflammable and no-offensive-odor nail polish remover to retail chains in the United States and Canada.

Nail polish continues to be the rock star of the beauty world, and it shows no signs of slowing. A recent report by Packaged Facts, titled “The Nail Care Market in the U.S.,” addresses the robust growth of the nail care market and suggests “several intertwined factors are driving 
the market.”


ROCKVILLE, Md. — Dollar sales of nail care products in the mass market will reach $2 billion in 2016, according to "The Nail Care Market in the U.S.," a recent report from market research firm Packaged Facts.

A continuous flow of innovative technologies and products designed to empower women to imitate nail salon effects simply and cost-effectively on their own has been a driving force in the growth of the nail care category, according to Packaged Facts publisher David Sprinkle.

Bold, creative, daring and hot. Those are the words that come to mind when I think of nail polish.


Nail polish continues to be the rock star of the beauty world, showing double-digit growth and no signs of slowing. 
According to SymphonyIRI Group, sales of nail polish rose nearly 43% to more than $528 million for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart).


CAMP HILL, Pa. — A new campaign by Rite Aid is targeting nail polish customers.

The Camp Hill, Pa.-based retail pharmacy chain announced Thursday that it had launched the seven-week "Nail Extravaganza" campaign to engage beauty shoppers around the trend of using multiple nail polish shades.