Content about Nabisco brands

March 12, 2014

Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people.

DEERFIELD, Ill. — Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people. The "Call for Well-Being" strategy seeks to broaden the reach and impact of the company's programs. It will start with new global nutrition targets across its product mix, the company said.

March 6, 2014

Nabisco's Brown Rice Triscuit line is expanding to include Brown Rice Triscuit Thin Crisps, which the company said is a new approach to the classic wheat flavor and texture.

EAST HANOVER, N.J. — Nabisco's Brown Rice Triscuit line is expanding to include Brown Rice Triscuit Thin Crisps, which the company said is a new approach to the classic wheat flavor and texture.

The new snack is available in three flavors: Sour Cream & Chive, Wasabi & Soy Sauce and Cinnamon Sugar. Brown Rice Triscuit Thin Crisps are baked with 100% whole-grain brown rice and whea, and pack 23 g of whole grains per 30 g serving.

Consumers can find them at retailers nationwide for a suggested retail price of $3.69 for a 7.6-oz. box.

February 24, 2014

Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

January 3, 2014

Wheat Thins fans will get a new product to enjoy with the introduction of Wheat Thins Popped in March.

DEERFIELD, Ill. — Wheat Thins fans will get a new product to enjoy with the introduction of Wheat Thins Popped. The snack will hit retailers nationwide beginning March. 

It will be the first popped whole grain snack with wheat as the first ingredient. Wheat Thins Popped has less than 130 calories per 27-piece serving and comes in three varieties: Original Sea Salt, Sour Cream and Onion and Spicy Cheddar. The snack will retail for $3.69
 

December 30, 2013

Back to Nature Foods Company on Monday announced that it has acquired SnackWell's, a cookie and snack business, from Mondelez Global.

GREENWICH, Conn. — Back to Nature Foods Company on Monday announced that it has acquired SnackWell's, a cookie and snack business, from Mondelez Global. The terms and conditions of the deal were not disclosed.

November 6, 2013

Nabisco's Wheat Thins Holiday will hit store shelves nationwide this week.

EAST HANOVER, N.J. — Nabisco's Wheat Thins Holiday will hit store shelves nationwide this week.

The limited-edition snack has the same 100% toasted whole grain, but will feature festive imprints — a snowflake, gingerbread man, bell and candy cane — that will provide additional holiday cheer.

The suggested retail price is $3.69 for a 8.5-oz. box.
 

August 21, 2013

Nabisco announced a new gluten-free, baked snack made with rice.

EAST HANOVER, N.J. — Nabisco announced this week a new gluten-free, baked snack made with rice.

Rice Thins are a light and crispy baked snack. Rice is baked until crisp, resulting in a light texture and irresistable crunch, the company stated.

Rice Thins are available in three flavors: White Rice Original, Brown Rice Sea Salt and Pepper and Brown Rice White Cheddar.

Rice Thins have a suggested retail price of $3.69 per box. They are available this month at retailers nationwide.

June 14, 2013

The Kellogg Company announced numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

BATTLE CREEK, Mich. — The Kellogg Company announced on Thursday numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

The Cheez-It brand is launching new Zingz crackers made with corn masa in two flavors: chipotle cheddar and queso fundido. The Pringles brand is introducing a new spicy variety as well — fiery sweet barbecue.

April 4, 2013

Triscuit announced a new line of crackers that adds brown rice to its traditional wheat cracker.

EAST HANOVER, N.J. — Triscuit announced this week a new line of crackers that adds brown rice to its traditional wheat cracker.

New Brown Rice Triscuit crackers are made with 100% whole grain brown rice and wheat, and pieces of sweet potato and red beans mixed in. Brown Rice Triscuit crackers contain 21 g of whole grain per 29 g serving. The new line of crackers does not contain high fructose corn syrup, hydrogenated oil, cholesterol or artificial flavors.

Brown Rice Triscuit crackers are available in five flavors:

January 25, 2013

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

November 15, 2012

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year.

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


August 17, 2012

Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème.

EAST HANOVER, N.J. — Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème. Honey Maid Grahamfuls are made with honey and 100% whole grain, offering 10 g of whole grain per serving. They do not contain high fructose corn syrup or artificial flavorings and are a good source of calcium. Suggested retail for a box of eight individually wrapped Grahamfuls is $4.19.

August 13, 2012

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

May 23, 2012

More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

NORTHFIELD, Ill. — More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

May 4, 2012

Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

NORTHFIELD, Ill. — Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

Oreo grew double digits in North America during first quarter 2012 and nearly 40% in Europe and developing markets, the company said. Sales of Oreo also grew nearly 25% in 2011, Kraft Foods said.

March 30, 2012

Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

EAST HANOVER, N.J. — Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

The two new television ads feature "Saturday Night Live" alumnus and "30 Rock" star Tracy Morgan and legendary "Jeopardy!" host Alex Trebek, each enjoying Wheat Thins' new flavors, spicy buffalo and zesty salsa, respectively. The new ads build on the brand's first ad earlier this year, which featured characters from the animated comedy "Family Guy."

January 4, 2012

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

 

January 3, 2012

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

September 7, 2011

Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

NORTHFIELD, Ill. — Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

June 16, 2011

First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

EAST HANOVER, N.J. — First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

The latest Oreo innovation, called the Oreo Triple Double, is a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream. Oreo Triple Double cookies are hitting store shelves this summer, the company confirmed.

May 31, 2011

Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

DENVER, Colo. — Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

WhoNu? cookies, which are available in soft and chewy chocolate chip, crispy chocolate chip, chocolate sandwich creme and vanilla sandwich creme varieties, claim to deliver 3 g of fiber and 20% or more of the daily allowance of calcium; vitamins A, B12, C, D and E; and iron in each three-cookie serving.

May 19, 2011

Chips Ahoy! is getting a chocolate makeover.

EAST HANOVER, N.J. — Chips Ahoy! is getting a chocolate makeover.

The brand has introduced its fudge-filled chocolate chip cookies called Chewy Gooey that will be available in two varieties. The Chewy Gooey Chocofudge variety features a soft chocolate chip cookie made with real chocolate chips filled with a layer of smooth and creamy fudge, while the Chewy Gooey Megafudge variety is a soft, brownie-like chocolate chip cookie with real white chocolate chips and filled with a layer of smooth and creamy fudge.

May 2, 2011

SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

EAST HANOVER, N.J. — SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

The brand, which is owned by Kraft Foods, said the latest SnackWell's treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell's treats as devil's food cookie cakes and creme sandwich cookies, will feature new and modern packaging.

The new SnackWell's products made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.

April 8, 2011

Lance is getting creative with its sandwich crackers.

CHARLOTTE, N.C. — Lance is getting creative with its sandwich crackers.

New Cracker Creations feature vegetables, cheese or herbs baked right into the cracker and currently are available in garden vegetable and parmesan herb varieties. The crackers also tout a real cream cheese filling, Lance said.

Cracker Creations are available at major grocery retailers and Walmart with a suggested retail of $2.99.