Content about Nabisco brands

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

NORTHFIELD, Ill. — Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

Oreo grew double digits in North America during first quarter 2012 and nearly 40% in Europe and developing markets, the company said. Sales of Oreo also grew nearly 25% in 2011, Kraft Foods said.

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

EAST HANOVER, N.J. — First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

The latest Oreo innovation, called the Oreo Triple Double, is a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream. Oreo Triple Double cookies are hitting store shelves this summer, the company confirmed.

EAST HANOVER, N.J. — Chips Ahoy! is getting a chocolate makeover.

The brand has introduced its fudge-filled chocolate chip cookies called Chewy Gooey that will be available in two varieties. The Chewy Gooey Chocofudge variety features a soft chocolate chip cookie made with real chocolate chips filled with a layer of smooth and creamy fudge, while the Chewy Gooey Megafudge variety is a soft, brownie-like chocolate chip cookie with real white chocolate chips and filled with a layer of smooth and creamy fudge.

CHARLOTTE, N.C. — Lance is getting creative with its sandwich crackers.

New Cracker Creations feature vegetables, cheese or herbs baked right into the cracker and currently are available in garden vegetable and parmesan herb varieties. The crackers also tout a real cream cheese filling, Lance said.

Cracker Creations are available at major grocery retailers and Walmart with a suggested retail of $2.99.

NEW YORK — Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.