Content about NPD

November 15, 2012
Personalization drives category

With more people working from home, the office products category continues to expand.

With more people working from home, the office products category continues to expand. For the past year, sales of office supplies were up 4%, according to NPD analyst Lora Morsovillo, driven by sales of writing implements, mailing and shipping supplies, and office essentials, including paper clips and 
rubber bands.


Morsovillo said the trend toward personalization is evident in the category, creating more demand for products like coordinated pens 
and folders.

 

 

October 10, 2012
Consumers plan to spend more this holiday season, NPD finds

It seems that consumers' holiday spending intentions are more positive than last year, according to NPD's 11th annual holiday retail study.

PORT WASHINGTON, N.Y. — It seems that consumers' holiday spending intentions are more positive than last year, according to NPD's 11th annual holiday retail study.

July 25, 2012
NPD: Last-minute BTS spending on the rise

Once again, consumers are putting off back-to-school shopping until the last minute, but retailers can take solace in the fact that they intend to spend more this year, NPD reported.

PORT WASHINGTON, N.Y. — Once again, consumers are putting off back-to-school shopping until the last minute, but retailers can take solace in the fact that they intend to spend more this year, NPD reported.

According to NPD's survey, 31% of respondents said they plan to spend more this year, compared with 22% who made that claim in 2011. The number of consumers who plan to spend less went from 38% in 2011 to 24% this year, while those who plan to spend the same rose from 40% to 46%.

February 17, 2012
Prestige skin care, 
fragrance flourish

In the United States, beauty sales in both the mass and prestige channels were positive month after month in 2011, but prestige beauty took the spotlight in 2011, according to market research company The NDP Group.


In the United States, beauty sales in both the mass and prestige channels were positive month after month in 2011, but prestige beauty took the spotlight in 2011, according to market research company The NDP Group.


In fact, the total U.S. prestige beauty industry experienced an 11% increase in dollar sales during 2011, with skin care and fragrance sold in U.S. department stores posting double-digit gains.


June 7, 2011
NPD: Lip color gets its groove back

The total prestige lip segment rose 7% to $185.2 million in U.S. department stores, with the shining star being lip color, according to beauty market research conducted by NPD.

PORT WASHINGTON, N.Y. — The total prestige lip segment rose 7% to $185.2 million in U.S. department stores, with the shining star being lip color, according to beauty market research conducted by NPD.