Content about NASCAR

January 22, 2013
Prestige Brands signs Dale Earnhardt Jr. to rep Goody's headache powders

NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced.

TARRYTOWN, N.Y. — NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced Tuesday. 

November 26, 2012
Mars wins NASCAR Marketing Achievement Award

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

June 20, 2012
Save Mart to host Degree Simulator and 5-Hour Energy cars for Toyota/Save Mart 350

Save Mart and Lucky California stores in Roseville, Carmichael, Modesto, Madera and Riverbank will host the Degree Simulator or 5-Hour Energy race cars this week, the discount retailer announced Tuesday.

MODESTO, Calif. — Save Mart and Lucky California stores in Roseville, Carmichael, Modesto, Madera and Riverbank will host the Degree Simulator or 5-Hour Energy race cars this week, the discount retailer announced Tuesday.

April 16, 2012
Mountain Dew kicks off 'This is How We Dew' campaign

Mountain Dew has tapped its spokespeople for its new campaign.

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand's spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

February 24, 2012
Diet Mountain Dew debuts ad in line with start of 2012 NASCAR season

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 26, 2012
Partnership extensions announced by MillerCoors, NASCAR and Penske Racing

MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

October 25, 2011
Kraft Foods extends partnership with NASCAR, Stewart-Haas Racing

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

June 15, 2011
M&M's is off to the races with new promotion

M&M's has revved up its partnership with NASCAR through a new promotion.

HACKETTSTOWN, N.J. — M&M's has revved up its partnership with NASCAR through a new promotion.

June 15, 2011
Report: Schick looks to help men smell good with Xtreme3 Refresh

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

NEW YORK — Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor's handle.

May 23, 2011
Energizer, NASCAR fans achieve Guinness World Record

Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

February 15, 2011
Off to the races

The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

TAMPA, Fla. — The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

Here at a Tampa Walgreens, the store gets in a racing mood with a display from NASCAR sponsor Coca-Cola. 

February 2, 2011
BC, Goody's get package updates

GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

MEMPHIS — GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

October 11, 2010
Dollar General's Rexall will hit the race track at three NASCAR events

Dollar General’s health brand Rexall will be gracing the No. 11 Braun Racing entry in...

September 19, 2010
Giant Food gets in the NASCAR groove with pop-up store

NASCAR fans shopping for tailgating items can look no further than a new Giant Food...

July 6, 2010
GSK teams up with NASCAR to kick off online ad campaign

GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR...