Content about NASCAR

April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

PURCHASE, N.Y. — Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor. The beverage, called Dale Jr. Sour, will be available for a limited time at select 7-Eleven stores across the country starting April 2.

March 6, 2014

Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

DEERFIELD, Ill. — Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

The multi-faceted campaign will be fueled by fan interaction and will culminate with the awarding of the grand prize — the fully-enhanced Roush Stage 3 Mustang used in the promotion by Roush Fenway drivers.

February 13, 2014

Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.

NEW YORK — Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.   

As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt's No. 26 car for Swan Racing during the 2014 Daytona 500.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

October 29, 2013

Safeway will open a grocery store in the camping area of the Phoenix International Raceway starting next month.

PHOENIX — Safeway will open a grocery store in the camping area of the Phoenix International Raceway starting next month.

PIR president Bryan Sperber said the store would open for the AdvoCare 500 NASCAR Spring Cup Series weekend, which takes place Nov. 8-10, selling snacks and camping essentials.

October 15, 2013

Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools.

GOODLETTSVILLE, Tenn. — Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools. The grants were presented to school leaders during pre-race ceremonies at the Dollar General 300 at Charlotte Motor Speedway on Oct. 11. 

July 3, 2013

To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

CINCINNATI — To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

June 1, 2013

GMDC and FMI are co-hosting the Health & Wellness @Retail 2013 conference in San Antonio from May 31 to June 3. Below are some of our editors' picks of the hot products at the show.

GMDC and FMI are co-hosting the Health & Wellness @Retail 2013 conference in San Antonio from May 31 to June 3. Below are some of our editors' picks of the hot products at the show.

January 22, 2013

NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced.

TARRYTOWN, N.Y. — NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced Tuesday. 

November 26, 2012

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

June 20, 2012

Save Mart and Lucky California stores in Roseville, Carmichael, Modesto, Madera and Riverbank will host the Degree Simulator or 5-Hour Energy race cars this week, the discount retailer announced Tuesday.

MODESTO, Calif. — Save Mart and Lucky California stores in Roseville, Carmichael, Modesto, Madera and Riverbank will host the Degree Simulator or 5-Hour Energy race cars this week, the discount retailer announced Tuesday.

April 16, 2012

Mountain Dew has tapped its spokespeople for its new campaign.

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand's spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

February 24, 2012

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 26, 2012

MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

June 15, 2011

M&M's has revved up its partnership with NASCAR through a new promotion.

HACKETTSTOWN, N.J. — M&M's has revved up its partnership with NASCAR through a new promotion.

June 15, 2011

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

NEW YORK — Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor's handle.

May 23, 2011

Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

February 15, 2011

The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

TAMPA, Fla. — The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

Here at a Tampa Walgreens, the store gets in a racing mood with a display from NASCAR sponsor Coca-Cola. 

February 2, 2011

GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

MEMPHIS — GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

October 11, 2010

Dollar General’s health brand Rexall will be gracing the No. 11 Braun Racing entry in...

September 19, 2010

NASCAR fans shopping for tailgating items can look no further than a new Giant Food...

July 6, 2010

GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR...