Content about Multivitamin

August 17, 2012

Playmaker Nutrition recently announced its planned foray into retail outlets in September with a line of supplement products targeting teens and tweens.

PASADENA, Calif. — Playmaker Nutrition recently announced its planned foray into retail outlets in September with a line of supplement products targeting teens and tweens. In addition to launching the line of supplements, Playmaker Nutrition plans to use its Web presence as a springboard to fitness and nutrition tips to help improve athletic performance, adopt a healthier lifestyle and maintain optimum wellness.

July 18, 2012

Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

CORVALLIS, Ore. — Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

The recommended dietary allowance of vitamin C is less than half what it should be, according to the researchers, because medical experts insist on evaluating vitamin C in the same way they do pharmaceutical drugs and reach faulty conclusions as a result.

July 2, 2012

Grocery chain ShopRite is offering free prenatal vitamins to further help shoppers live healthier lives and prepare for a healthy baby.

KEASBEY, N.J. — Grocery chain ShopRite is offering free prenatal vitamins to further help shoppers live healthier lives and prepare for a healthy baby.

ShopRite customers can receive a free 30-day supply of Prenatal Plus or Prenatal Plus FE vitamins with a valid prescription. ShopRite also offers free 30-day supplies of select generic diabetes drugs and free 14-day supplies of select generic antibiotics. Other generic prescriptions start as low as $3.99 for a 30-day supply.

There are no membership fees or insurance required to benefit from these savings.

June 20, 2012

The Council for Responsible Nutrition on Wednesday released its comprehensive report titled "The Benefits of Nutritional Supplements (4th Edition)."

WASHINGTON — The Council for Responsible Nutrition on Wednesday released its comprehensive report titled "The Benefits of Nutritional Supplements (4th Edition)." The updated book, which assesses the current state of the science on the health benefits associated with select nutritional supplements, finds consistent and adequate use of these products contributes to overall health and wellness throughout all age groups, lifestyles and life stages.

June 15, 2012

The Council for Responsible Nutrition on Thursday issued a response to a U.S. Preventive Services Task Force draft recommendation around the ineffectiveness of vitamin D and calcium to prevent cancer or fractures.

WASHINGTON — The Council for Responsible Nutrition on Thursday issued a response to a Preventive Services Task Force draft recommendation around the ineffectiveness of vitamin D and calcium to prevent cancer or fractures. The draft guidance also suggested vitamin D and calcium could equate to a greater risk of kidney stones in older women.

June 14, 2012

TABS Group on Thursday reported a small increase of 2% to $12.2 billion in vitamin sales for the 52 weeks ended in April, according to the "TABS Group Annual Vitamin Study," now in its fifth year.

SHELTON, Conn. — TABS Group on Thursday reported a small increase of 2% to $12.2 billion in vitamin sales for the 52 weeks ended in April, according to the "TABS Group Annual Vitamin Study," now in its fifth year.

This growth came despite the percentage of U.S. vitamin users in 2012 decreasing from 71% to 66%, according to the report, which cited trade-ups, price inflation and the increased usage emanating from current buyers purchasing more vitamins as drivers behind the growth.

April 3, 2012

Overall, the U.S. population has good levels of vitamin A and folate in the body, but some groups still need to increase their levels of vitamin D and iron, according to the "Second National Report on Biochemical Indicators of Diet and Nutrition," released Monday by the Centers for Disease Control and Prevention.

ATLANTA — Overall, the U.S. population has good levels of vitamin A and folate in the body, but some groups still need to increase their levels of vitamin D and iron, according to the "Second National Report on Biochemical Indicators of Diet and Nutrition," released Monday by the Centers for Disease Control and Prevention.

March 26, 2012

Sunpeaks Ventures last week announced national advertising support behind its Clotamin multivitamin line — a line of supplements formulated for use by patients on warfarin or other blood thinners.

SILVER SPRING, Md. — Sunpeaks Ventures last week announced national advertising support behind its Clotamin multivitamin line — a line of supplements formulated for use by patients on warfarin or other blood thinners.

"Until now, Clotamin has never been the focus of any consumer marketing," stated Mackie Barch, Sunpeaks CEO. "The product's popularity has been built solely through positive word of mouth from our customers and through pharmacies that already carry the product."

March 1, 2012

A California company plans to debut a series of health foods that it said would raise the bar on efficacy.

LOS ANGELES — A California company plans to debut a series of health foods that it said would raise the bar on efficacy.

Newtritious will debut samples of its products at the Natural Products Expo West in Anaheim, Calif., between March 9 and 11.

February 22, 2012

Health Mart, a network of more than 2,900 independently owned pharmacies, on Wednesday announced the introduction of Health Mart-branded vitamins and nutritional supplements, the latest addition to its line of private-label, over-the-counter healthcare products.

SAN FRANCISCO — Health Mart, a network of more than 2,900 independently owned pharmacies, on Wednesday announced the introduction of Health Mart-branded vitamins and nutritional supplements, the latest addition to its line of private-label, over-the-counter healthcare products.

January 5, 2012

The Vitamin Shoppe on Thursday announced the launch of a sports nutrition supplement line called True Athlete.

NORTH BERGEN, N.J. — The Vitamin Shoppe on Thursday announced the launch of a sports nutrition supplement line called True Athlete.

December 16, 2011

The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.”

NEW YORK — The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.” The marketer voluntarily modified several claims at issue in ERSP’s inquiry.

November 14, 2011

Dietary supplement usage is up among Americans, according to a National Center for Health Statistics report released earlier this year — half of all U.S. adults supplement their diets, most likely with a multivitamin.

WASHINGTON — Dietary supplement usage is up among Americans, according to a National Center for Health Statistics report released earlier this year — half of all U.S. adults supplement their diets, most likely with a multivitamin. And pharmacists are the No. 2 go-to source (behind doctors) for information around those supplements — according to a Council for Responsible Nutrition Survey on Dietary Supplements.

As a pharmacist, are you prepared to answer their questions?

October 19, 2011

Pfizer recently launched a line of single-ingredient supplements under a new ProNutrients brand that includes Omega-3, Probiotic and Fruit & Veggie.

Pfizer recently launched a line of single-ingredient supplements under a new ProNutrients brand that includes Omega-3, Probiotic and Fruit & Veggie. Considering that fish oils and probiotic supplements are already up 8% and 34.3%, respectively, according to SPINSscan Conventional, powered by Nielsen, for the 12 weeks ended Sept. 3 across food, drug and mass (excluding Walmart), a marketing push from one of the larger multivitamin suppliers may spur additional growth.


October 11, 2011

The Council for Responsible Nutrition issued sharp criticism in response to the published study, "Dietary Supplements and Mortality Rate in Older Women," published in the Archives of Internal Medicine, a publication of the American Medical Association.

WASHINGTON — The Council for Responsible Nutrition on Tuesday issued sharp criticism in response to the study, "Dietary Supplements and Mortality Rate in Older Women," published in the Archives of Internal Medicine, a publication of the American Medical Association.

The study listed a broad range of supplements — multivitamins, folic acid, iron and copper, among others — that appear to be associated with an increased risk of death in older women. The article is part of the journal’s "Less Is More" series.

September 9, 2011

Pfizer Consumer Healthcare on Thursday announced the launch of Centrum Specialist, a line of enhanced multivitamins aimed at specific health priorities, including prenatal, vision, energy and heart health.

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday announced the launch of Centrum Specialist, a line of enhanced multivitamins aimed at specific health priorities, including prenatal, vision, energy and heart health.

July 5, 2011

Perhaps the most exciting recent development in the multivitamin segment is the success of gummy vitamins. Data from SymphonyIRI show that, while teen and infant vitamin sales are in decline, gummy vitamins for adults are driving growth within the category.


NEW YORK — Perhaps the most exciting recent development in the multivitamin segment is the success of gummy vitamins. Data from SymphonyIRI show that, while teen and infant vitamin sales are in decline, gummy vitamins for adults are driving growth within the category.


July 5, 2011


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results. SymphonyIRI Group reported that, in the 24 weeks ended May 15, multivitamins outperformed the total vitamin category. 


July 5, 2011

A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly.

SUPPLIER NEWS — A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly. Other top supplements by those who take vitamins were: vitamin D (52%), vitamin C (49%), calcium (45%), B vitamins (43%), fish oil (42%) and iron (25%). 


July 5, 2011


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.



The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


June 2, 2011

A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

NORTH BERGEN, N.J. — A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

May 2, 2011

Multivitamin brand Centrum has teamed up with 5 Factor Diet creator and celebrity personal trainer Harley Pasternak to offer consumers ways to keep their summer resolutions.

MADISON, N.J. — Multivitamin brand Centrum has teamed up with 5 Factor Diet creator and celebrity personal trainer Harley Pasternak to offer consumers ways to keep their summer resolutions.

April 19, 2011

The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

LONDON — The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

Accordingly, sales of vitamin D supplements may fall, especially sales of single-letter vitamin D, the report concluded.

April 14, 2011

The National Center for Health Statistics earlier this month issued a report showing that use of dietary supplements has been on an upward trajectory over the past decade — only 40% of Americans took supplements in 1988, compared with 53% who took supplements in 2006.

ATLANTA — The National Center for Health Statistics earlier this month issued a report showing that use of dietary supplements has been on an upward trajectory over the past decade — only 40% of Americans took supplements in 1988, compared with 53% who took supplements in 2006.

March 14, 2011

A study published last week in Nutrition Journal found that dietary supplement usage and patient recommendations were common for physicians across several medical specialties, including dermatology, cardiology and orthopedics.

WASHINGTON — A study published last week in Nutrition Journal found that dietary supplement usage and patient recommendations were common for physicians across several medical specialties, including dermatology, cardiology and orthopedics.