Content about Multivitamin

WASHINGTON — The Institute of Medicine on Tuesday issued a report on the dietary reference intake levels for vitamin D and calcium at the behest of both the U.S. and Canadian governments. IOM recommended a slight increase in vitamin D intake, but also suggested that the need for either vitamin D or calcium may be overstated.

WEST PALM BEACH, Fla. Garden of Life has developed a chewable whole food multivitamin for kids that provides them with essential nutrients and minerals.

Vitamin Code Kids are cherry-berry chewables that contain 22 organically grown fruits and veggies to provide immune support, digestive health, support for growing bones, mental and physical energy, and eye health, Garden of Life said.

MORRISTOWN, N.J. Bayer Consumer Care on Tuesday introduced two new gender-specific multivitamins: One A Day Menopause Formula and One A Day Men’s Pro Edge.

One A Day Menopause Formula is a complete multivitamin formulated with soy isoflavones to help address hot flashes and mild mood changes.

WASHINGTON Vitamins and calcium supplements appear to reduce the risk of breast cancer, according to findings presented at the American Association for Cancer Research 101st Annual Meeting 2010, the association announced Sunday.

"It is not an immediate effect. You don't take a vitamin today and your breast cancer risk is reduced tomorrow," stated Jaime Matta, professor in the Ponce School of Medicine in Puerto Rico. "However, we did see a long-term effect in terms of breast cancer reduction."

NEW YORK GNC is taking its boutique-style specialty shop to a whole new level, especially as it starts folding in product lines not normally part of a specialty supplement shop’s repertoire — yoga, pet supplements, probiotics, homeopathic health remedies, natural skin care, natural oral care and a wider assortment of arguably commodity-type supplement offerings, such as multivitamins and such popular health supplements as vitamin D or fish oil.

As further proof that probiotics is continuing on its upward trend, Walgreens is fielding a private label probiotic multivitamin. What makes this interesting is that most probiotics on the shelf today are just that, probiotics. Fielding a probiotic multivitamin is more of a natural food position, and should create a strong point-of-differentiation for Walgreens.