Content about Mountain Dew

March 8, 2013
Juice meets coffee

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

PURCHASE, N.Y. — PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice. The beverage comes in two flavors, orange citrus and fruit punch, and has 80 calories per 16-oz. can, about half the calories found in a typical soda.

So far, Kickstart is being positioned as an alternative to coffee or juice, and not as an energy drink.

 

 

February 11, 2013
Mountain Dew launches Kickstart breakfast drink with real fruit juice

Mountain Dew, a product of PepsiCo, announced the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.

PURCHASE, N.Y. — Mountain Dew, a product of PepsiCo, announced today the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.

"Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, VP marketing for Mountain Dew. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."

May 15, 2012
Mountain Dew partners with 'The Dark Knight Rises'

Mountain Dew has partnered with Warner Bros.' "The Dark Knight Rises," which will hit theaters this summer.

PURCHASE, N.Y. — Mountain Dew has partnered with Warner Bros.' "The Dark Knight Rises," which will hit theaters this summer.

Mountain Dew's "The Dark Knight Rises" 360-degree campaign will include the debut of Mtn Dew Dark Berry, a new limited-edition flavor inspired by "The Dark Knight Rises;" limited-edition 16-oz. cans of Mountain Dew that will feature a thermochromic bat symbol that transforms from black to green color when chilled; as well as cable, primetime TV, radio and digital advertising.

April 16, 2012
Mountain Dew kicks off 'This is How We Dew' campaign

Mountain Dew has tapped its spokespeople for its new campaign.

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand's spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

March 27, 2012
Low-calorie bubbles up

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

February 24, 2012
Diet Mountain Dew debuts ad in line with start of 2012 NASCAR season

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 26, 2012
PepsiCo's portfolio of billion-dollar brands expands

It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company's portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

November 8, 2011
Mountain Dew launches sweepstakes in line with release of latest 'Call of Duty' game

To celebrate the release of "Call of Duty: Modern Warfare 3," Mountain Dew has announced a sweepstakes where consumers can receive a chance to play the video game with three friends on a stadium screen.

PURCHASE, N.Y. — To celebrate the release of "Call of Duty: Modern Warfare 3," Mountain Dew has announced a sweepstakes where consumers can receive a chance to play the video game with three friends on a stadium screen.

July 7, 2011
Diet Mountain Dew takes center stage in new campaign

Mountain Dew is putting its diet drink in the spotlight.

PURCHASE, N.Y. — Mountain Dew is putting its diet drink in the spotlight.

Featuring the tagline, "Diet Tastes Better on the Mountain," the new Diet Mountain Dew campaign debuted this week with a 30-second television spot that features two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew.

July 5, 2011
Mountain Dew Throwback comes back in full swing

Mountain Dew is delivering a blast from the past to consumers with the return of Mountain Dew Throwback.

PURCHASE, N.Y. — Mountain Dew is delivering a blast from the past to consumers with the return of Mountain Dew Throwback.

The beverage, which is made with real sugar, initially was brought back in 2009 for a limited time. Now, the soft drink has gained a permanent home on store shelves.

May 31, 2011
Back by popular 'dewmand,' Mountain Dew's limited-edition flavors return

Mountain Dew has relaunched three classic flavors nationwide.

PURCHASE, N.Y. — Mountain Dew has relaunched three classic flavors nationwide.

For those consumers that love to "do the Dew," Mountain Dew Pitch Black, Mountain Dew Supernova and Mountain Dew Typhoon will be available for a limited time as part of the brand's Back by Popular Dewmand campaign.

December 9, 2010
Dr Pepper Snapple Group tackles citrus-soda category with Sun Drop

A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.

PLANO, Texas — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. And with plans for nationwide distribution early next year, it has the potential to rival the success of Mountain Dew. 

Sun Drop is made with orange juice and more caffeine than Mountain Dew. Southern fans have used it in everything from glazes for holiday turkeys to alcoholic mixed drinks.