Content about Motorsport

BIRMINGHAM, Ala. — Novo Nordisk has launched a diabetes awareness sweepstakes in which the winners get a free trip to the 2013 IndyCar finale, the Danish drug maker said Friday.

The company announced that it had hired IZOD IndyCar Series Charlie Kimball as spokesman for its Race with Insulin contest. Kimball, the first licensed driver with diabetes to race at the highest level of the series, was diagnosed with the disease during a routine doctor visit in 2007 while racing in Europe and is a user of Novo Nordisk's NovoLog (insulin aspart [rDNA origin]).

DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand's spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

CONCORD, N.C. — Banana Boat sun care will take on the sun and the speedway for a new partnership with Chip Ganassi Racing Teams. Banana Boat will sponsor the race cars of Earnhardt Ganassi Racing with Felix Sabates driver Jamie McMurray and Target Chip Ganassi Racing driver Dario Franchitti during the 2012 NASCAR Sprint Cup and IZOD IndyCar Series racing seasons, respectively.

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

INDIANAPOLIS Chip Ganassi Racing on Wednesday announced that GlaxoSmithKline’s Breathe Right brand will be placed on the nose of the team’s Target Indy car this weekend during the Peak Antifreeze and Motor Oil Indy 300 Chicagoland Speedway races.

Additionally, on Aug. 28, race fans will have the opportunity to meet two-time and reigning IZOD IndyCar Series champion Dario Franchitti, driver of the Target Indy car, on-site at the Breathe Right Advanced tent where free product samples will be made available.