Content about Monty Sharma

January 5, 2011

Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins' free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

December 15, 2010

Private equity firm Roark Capital Group last week closed the deal on its acquisition of Atkins Nutritionals, a weight-control and nutrition brand. Atkins' management team, led by CEO Monty Sharma — who invested alongside Roark Capital in the transaction — will remain with the business.

ATLANTA — Private equity firm Roark Capital Group last week closed the deal on its acquisition of Atkins Nutritionals, a weight-control and nutrition brand. Atkins' management team, led by CEO Monty Sharma — who invested alongside Roark Capital in the transaction — will remain with the business.

Terms of the transaction were not disclosed.

September 26, 2010

Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break...

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.