Content about Monistat

March 13, 2014

More Americans are more often seeking their ounce of prevention. According to Bain & Co.’s recent Healthy Living Survey, 75% of consumers are in pursuit of a healthier lifestyle. Take that predominant mindset, coupled with the outcomes-driven preventive focus associated with the Affordable Care Act, and you have a formula for OTC success at retail pharmacy.

More Americans are more often seeking their ounce of prevention. According to Bain & Co.’s recent Healthy Living Survey, 75% of consumers are in pursuit of a healthier lifestyle. Take that predominant mindset, coupled with the outcomes-driven preventive focus associated with the Affordable Care Act, and you have a formula for OTC success at retail pharmacy.

To get a better sense of how OTC brands are helping to improve patient outcomes and drive down healthcare costs, DSN invited some leading OTC executives to share their opinions on the value of OTCs.

July 16, 2013

Monistat, an over-the-counter vaginal yeast infection treatment, announced a partnership with women's underwear and lingerie brand Hanky Panky to help boost women's confidence when diagnosed with a yeast infection.

TREVOSE, Pa. — Monistat, an over-the-counter vaginal yeast infection treatment, announced this week a partnership with women's underwear and lingerie brand Hanky Panky to help boost women's confidence when diagnosed with a yeast infection.

Through the partnership, Monistat is offering the chance for women to win Hanky Panky panties through the Sexy Self Panty Giveaway. Now through November 30, a daily winner will be selected from entries on www.monistat.com.

June 1, 2012

Insight Pharmaceuticals recently selected Neiman as creative partner for its portfolio of over-the-counter women’s health and personal care brands, the ad agency announced Tuesday.

PHILADELPHIA — Insight Pharmaceuticals recently selected Neiman as creative partner for its portfolio of over-the-counter women’s health and personal care brands, the ad agency announced Tuesday.

“Insight wanted a creative partner who could help them to create purposeful conversations with each of their brands’ consumers,” stated Neiman president Amy Muntz. “That’s the kind of client and assignment that great agencies crave, and it’s an honor to have won.”

September 15, 2011

Insight Pharmaceuticals recently acquired the Monistat North American brand portfolio from McNeil and is establishing itself as the premier distributor of women's health over-the-counter products.

LANGHORNE, Pa. — Insight Pharmaceuticals recently acquired the Monistat North American brand portfolio from McNeil and is establishing itself as the premier distributor of women's health over-the-counter products.

August 23, 2009

Perrigo’s latest quarterly report underscores the relatively high expectations around cough-cold-flu this year because of...

NEW YORK Perrigo’s latest quarterly report underscores the relatively high expectations around cough-cold-flu this year because of the novel H1N1 virus.

 

More importantly, Perrigo has identified a number of very-large brands that will be facing store brand competition in the coming year — MiraLax, Mucinex and Monistat-1. That’s great news for retailers. Private label offerings not only mean greater margins, but today’s economy continues to drive more consumers toward store brand trials.