Content about Mobile phone

NEW YORK — Pharmacies using McKesson EnterpriseRx pharmacy-management system can send patients information about health clinics, drug recalls, coupons and real-time surveys through their mobile phones using an integrated mobile communication system.

Mscripts said Wednesday that its pre-built integration with EnterpriseRx would allow pharmacists to implement quickly and cost-effectively, communicating with patients through two-way, interactive SMS text messaging and mobile applications on iPhone, Android and Windows Phone devices.

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population.  With a growth rate more than four times  that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates.  With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.  

SECAUCUS, N.J. — Panasonic Healthcare Group on Tuesday announced the introduction of the R1-W digital hearing instrument, a line of hearing products that appeals to a broader user base of people with mild to severe hearing loss.

MADISON, Wis. — Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers' shopping experience, just in time for the holiday shopping season.

Consumers now are able to easily access a mobile-optimized Remingtonproducts.com from their smartphones, in addition to traditional online shopping or visiting one of the brand's mass retailers.

ATLANTA — NeoMedia Technologies on Thursday reported a dramatic 240% rise in mobile bar code scans via its scanning software application NeoReader for Black Friday 2011 compared with last year, including 13% growth in 2-D scans over 1-D.

PORTLAND, Ore. — Consumer Cellular, the exclusive wireless provider for AARP members, on Tuesday announced a distribution agreement for its line of contract-free cellular phones and plans at 826 Walgreens locations throughout Florida.

The line of phones includes a Motorola WX345, which features a digital camera, MP3 player and FM radio for $34.99 and the Doro PhoneEasy 410, which features an easy-to-read color display, large buttons, backlit keypad, vibrating ringer and Bluetooth technology for $59.99.

BERLIN — Energizer's latest portable power solutions are making their debut at the IFA Consumer Electronics Global Trade Show in Berlin this week.

The brand's power-on-the-go lineup includes:

The core drug store shopper is a likely consumer of cell phone and computer accessories, according to research from the Consumer Electronics Association.

CEA research showed that while both men and women are likely to select a car charger as a desired accessory, women are more likely to choose extra batteries, hands-free kits and extra battery chargers. CEA research also revealed that women are more likely to purchase wireless mice and pads, zip drives and extra cables.

FORT MILL, S.C. — According to the latest “Mobile POS Survey,” commissioned by Honeywell and conducted by Harris Interactive online in December, consumers are accepting of a mobile checkout offering at retail — 50% of those who have tried mobile checkouts believed it saves time and 43% liked the convenience of paperless receipts delivered via e-mail.

BOSTON — Competitive everyday-low-pricing strategies and lowest-price guarantees soon may become standard as use of mobile smart phones while shopping grows, according to a new GfK Roper poll, commissioned by SapientNitro, an integrated marketing and technology services firm.

Another key learning from the survey: The shopping experience is paramount.


HOUSTON — Walgreens will receive a jolt to its brand image in February as the chain begins playing host to NRG’s eVgo electric vehicle charging stations across 18 locations in the Hous­ton market. The eye-catching stations will help position Walgreens, and such other participating retailers as H-E-B and Best Buy, as cutting-edge companies with an eye to the future — and as responsible neighbors intent to make good on the promise of sustainability.