Content about Mobile commerce

March 22, 2013
Change the channel: More consumers opt for mobile, online shopping

Google is dogfooding a service called Google Shopping Express, which would offer same-day delivery from brick-and-mortar stores in the San Francisco Bay Area to the Internet giant's employees. Target and several other retailers have been named as possible partners.

With Google now looking to compete with Amazon — not to mention Target's growing attention to online and mobile commerce — a growing body of consumer studies and industry trends shows that the most important emerging consumer demographic isn't men, women, old people or young people — but multichannel consumers.

Google is offering a service called Google Shopping Express, which would offer same-day delivery from brick-and-mortar stores in the San Francisco Bay Area to the Internet giant's employees. Target and several other retailers have been named as possible partners.

March 15, 2013
Samsung Galaxy S4 smartphone first to allow scanning by standard POS systems

A new technology will allow standard point-of-sale laser scanners to scan coupons, loyalty cards and gift cards on the Samsung Galaxy S4 smartphone without any changes to existing technology.

SAN FRANCISCO — A new technology will allow standard point-of-sale laser scanners to scan coupons, loyalty cards and gift cards on the Samsung Galaxy S4 smartphone without any changes to existing technology.

February 15, 2013
ComScore: 11% of e-commerce spending comes from M-commerce transactions

Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce, according to comScore’s “2013 U.S. Digital Future in Focus” report.

RESTON, Va. — In terms of growth, clicks continued to outpace bricks in 2012 — and how!

That was the key takeaway from comScore’s “2013 U.S. Digital Future in Focus” report: Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in the mid-teens to outpace growth at brick-and-mortar retail by a factor of approximately four times.

February 12, 2013
Survey: Showrooming may not be driving as many consumers to Amazon as everyone thinks

In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, Amazon scored highest among 25 of the top mobile commerce companies in terms of customer satisfaction, according to a report released Tuesday by ForeSee.

ANN ARBOR, Mich. — In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, Amazon scored highest among 25 of the top mobile commerce companies in terms of customer satisfaction, according to a report released Tuesday by ForeSee. 

October 23, 2012
Survey: Most e-commerce companies expect better holiday sales

A survey released by Chase Paymentech, a subsidiary of JPMorgan Chase & Co., found that online companies are expecting the 2012 holiday shopping season to be better than last year.

Dallas -- A survey released Tuesday by Chase Paymentech, a subsidiary of JPMorgan Chase & Co., found that online companies are expecting the 2012 holiday shopping season to be better than last year.

According to the Chase Paymentech eHoliday Shopping Monitor, 59% of e-commerce companies surveyed expect better sales volume this season than in 2011, while almost half (47%) expect it to be better than pre-recession levels in 2007.

October 9, 2012
In-store, online benefits target cardholders

While CVS/pharmacy’s store clustering initiatives and store brands are fueling front-store profitability, there’s no doubt that its successful, long-standing ExtraCare loyalty program remains a key driver of front-store sales, and it arms the company with a powerful competitive advantage, especially as CVS looks to take the program to new heights. 


While CVS/pharmacy’s store clustering initiatives and store brands are fueling front-store profitability, there’s no doubt that its successful, long-standing ExtraCare loyalty program remains a key driver of front-store sales, and it arms the company with a powerful competitive advantage, especially as CVS looks to take the program to new heights. 


September 7, 2012
Lessons from mobile gaming applied to CPG brand engagement

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

August 22, 2012
CVS/pharmacy adds new photo feature to its CVS Mobile app

CVS/pharmacy announced on Wednesday that it has unveiled a new photo feature to its existing CVS Mobile app, enabling consumers to easily print photos directly from their smartphone camera or from their CVSphoto.com account for same day pick up, with no additional cost, at any CVS/pharmacy location.

WOONSOCKET, R.I. — CVS/pharmacy announced on Wednesday that it has unveiled a new photo feature to its existing CVS Mobile app, enabling consumers to easily print photos directly from their smartphone camera or from their CVSphoto.com account for same day pick up, with no additional cost, at any CVS/pharmacy location.

Now through Aug. 31, users can also pick up 50 photos for $5, or 10 cents per print.

August 16, 2012
Leading retailers seek to deliver mobile wallet to consumers

A new company formed by leading U.S. retailers is looking to offer consumers a mobile commerce experience that will combine the convenience of paying at the register with customizable offers.

DALLAS — A new company formed by leading U.S. retailers is looking to offer consumers a mobile commerce experience that will combine the convenience of paying at the register with customizable offers.

July 12, 2012
Vitacost.com targets mobile moms with new health-and-wellness site, app

Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

SAN FRANCISCO — Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

"Vitacost customers are very passionate about their health and wellness products," Vitacost chief marketing officer David Zucker said. "Our new Moovweb-powered mobile site unleashes the power of social media to help our customers spread the word about their favorite products, as well as easily access recommendations for new products."

July 2, 2012
Think smartphones take away from in-store retail sales? Think again

Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.

(THE NEWS: Deloitte: Smartphones will influence $689 billion in retail store sales by 2016. For the full story, click here)

June 1, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

April 30, 2012
Catalina acquires Modiv Media

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.

April 17, 2012
The present and future of customer loyalty

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.

April 13, 2012
The present and future of customer loyalty

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.


March 27, 2012
Customizing the in-store experience

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.
Smartphones and the concept of digital coupons may not be so new, but what is relatively new to the mass market and becoming increasingly pervasive throughout the industry is the use of mobile technologies and social networking platforms — by both retailers and manufacturers — to customize offers for today’s shopper.

March 9, 2012
Reaching Hispanic consumers via mobile marketing

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates.  With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.  

January 16, 2012
Study: Beauty marketing gone social; marketing forays suggest untapped promise

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 16, 2011
Remington launches mobile e-commerce site

Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers' shopping experience, just in time for the holiday shopping season.

MADISON, Wis. — Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers' shopping experience, just in time for the holiday shopping season.

Consumers now are able to easily access a mobile-optimized Remingtonproducts.com from their smartphones, in addition to traditional online shopping or visiting one of the brand's mass retailers.

December 12, 2011
AisleBuyer's mPromo helps brands, retailers influence in-store purchasing behaviors

AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

BOSTON — AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

December 9, 2011
'Tis the season to be ... mobile

For those who doubt that consumers and their smartphones are inseparable when it comes to shopping, think again. Mobile advertising company Verve Wireless conducted research and found that more than half of consumers are using their smartphones when shopping.

WHAT IT MEANS AND WHY IT'S IMPORTANT — For those who doubt that consumers and their smartphones are inseparable when it comes to shopping, think again. Mobile advertising company Verve Wireless conducted research and found that more than half of consumers are using their smartphones when shopping. The timing of the news is especially critical given the holiday shopping season is upon us and, clearly, holiday 2011 is shaping up to be the “tipping point” for mobile commerce.

December 7, 2011
CVS/pharmacy debuts mobile shopping platform for smartphone users

Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

WOONSOCKET, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout.

November 22, 2011
Kmart, Sears to debut website, mobile enhancements in line with Cyber Monday

In line with the unveiling of its Cyber Monday offerings, Kmart parent company Sears Holdings announced the debut of enhanced features across its e-commerce and m-commerce platforms.

HOFFMAN ESTATES, Ill. — In line with the unveiling of its Cyber Monday offerings, Kmart parent company Sears Holdings announced the debut of enhanced features across its e-commerce and m-commerce platforms.

November 11, 2011
Holiday season 2011: Driving in-store traffic via mobile devices

With the holiday season fast approaching, there has been a significant amount of press coverage regarding the role mobile devices will play in driving retail sales this season. The consensus is that mobile devices are changing the shopping landscape, and that the 2011 holiday season will be the tipping point — the year that consumers widely integrate mobile devices into their shopping routine.

With the holiday season fast approaching, there has been a significant amount of press coverage regarding the role mobile devices will play in driving retail sales this season. The consensus is that mobile devices are changing the shopping landscape, and that the 2011 holiday season will be the tipping point — the year that consumers widely integrate mobile devices into their shopping routine.

November 7, 2011
Big Y launches mobile app powered by AisleBuyer

A regional supermarket chain is looking to enhance its customers' shopping experience with the introduction of a new mobile application.

SPRINGFIELD, Mass. — A regional supermarket chain is looking to enhance its customers' shopping experience with the introduction of a new mobile application.

Big Y said that its mobile app — powered by mobile commerce platform provider AisleBuyer's mShop, which allows shoppers to scan barcodes to view and compare product and nutrition information, access customer reviews and receive personalized coupons and offers — is designed to deliver enhanced customer service and engagement.