Content about Minute Maid

APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

HOUSTON — Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

The company said its light lemonade line will include light lemonade and light pink lemonade varieties. Each beverage, which touts 15 calories per serving, will be packaged in clear 59-oz. recyclable PET bottles that "allows people to see the goodness inside," the company said.

ATLANTA — A Minute Maid product has achieved $1 billion in sales worldwide.

Coca-Cola, which owns the Minute Maid brand, reported that Minute Maid Pulpy marked the first Coca-Cola brand that was launched in an emerging market — the drink was launched nationally in China in 2005 — to reach the billion-dollar mark.

Last year, Minute Maid Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam, followed by rollouts in Mexico and Kazakhstan.

ATLANTA —To appeal to young, health-conscious consumers, Minute Maid has introduced Minute Maid Enhanced, a line of nutritious, chilled juices and juice drinks that combine juice with specific nutritional benefits. The 12-oz. single-serve bottles are shrink wrapped in vibrant colors for easy recognition on shelves, and retail for $1.59.