Content about Metamucil

September 18, 2012
Acquisitions show supplement potential

Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue.

Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue. Sales across food, drug and mass (excluding Walmart) for that period totaled $1.5 billion, according to SymphonyIRI Group data. 


Procter & Gamble in March acquired New Chapter, and with that now fields a comprehensive line of supplements that goes well beyond the probiotic Align and the fiber supplement Metamucil it already owned. 


July 16, 2012
CRN adds six members, including POM Wonderful and P&G

The Council for Responsible Nutrition last week named six new companies to its membership roster — voting members OmniActive Health Technologies, POM Wonderful, Procter & Gamble and Sensient Pharmaceutical Coating Systems; and associate members Akin Gump Strauss Hauer & Feld and the Natural Marketing Institute.

WASHINGTON — The Council for Responsible Nutrition last week named six new companies to its membership roster — voting members OmniActive Health Technologies, POM Wonderful, Procter & Gamble and Sensient Pharmaceutical Coating Systems; and associate members Akin Gump Strauss Hauer & Feld and the Natural Marketing Institute.

January 30, 2012
P&G and Dr. Oz couple on fan contest featuring Metamucil

Procter & Gamble on Monday announced a partnership between its Metamucil brand and the syndicated "The Dr. Oz Show" to help raise awareness around fiber supplementation during Heart Health Month in February.

CINCINNATI — Procter & Gamble on Monday announced a partnership between its Metamucil brand and the syndicated "The Dr. Oz Show" to help raise awareness around fiber supplementation during Heart Health Month in February.

Fans of the show can enter a sweepstakes at DoctorOz.com/heart2heart for a trip to New York along with two tickets to "The Dr. Oz Show," that includes meeting Dr. Oz. The sweepstakes will be open Jan. 27 through May 7.

July 25, 2011
Study: Fiber intake reduces risk of death


According to a study published online June 27 on the site of the Archives of Internal Medicine, the more dietary fiber you consume, the less likely you are to die from any cause. And that’s good news for retailers.


According to a study published online June 27 on the site of the Archives of Internal Medicine, the more dietary fiber you consume, the less likely you are to die from any cause. And that’s good news for retailers. Already the annual sales of the two leading fiber supplements — captured with laxative and stimulants by SymphonyIRI Group — total more than $105 million and are growing at a modest pace of some 2%. 


February 10, 2011
Metamucil unveils presentation on ways to lower cholesterol

Procter & Gamble on Tuesday unveiled its Metamucil presentation, "The Five Things Every American Needs to do to Lower Their Cholesterol."

CINCINNATI — Procter & Gamble on Tuesday unveiled its Metamucil presentation, "The Five Things Every American Needs to do to Lower Their Cholesterol."

The presentation is made by Michael Roizen, chairman of the Wellness Institute at Cleveland Clinic and host of an upcoming PBS series, "Younger You."

February 25, 2010
P&G to discuss Metamucil brand in webisode

Procter & Gamble will begin emphasizing the point of difference of its Metamucil fiber supplement...