Content about Mercedes-Benz Fashion Week

September 5, 2013

Allure magazine is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

NEW YORK — Allure magazine is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

Open daily to the public Sept. 5 to 12, the Allure Lounge at the Empire Hotel in New York City will give guests a place to take a break and get runway beauty looks in between shows.

The Allure Lounge colored by Maybelline New York will feature complimentary:

September 5, 2013

Hair care brand TRESemmé by Unilever is once again the official hair care sponsor of Mercedes-Benz Fashion Week and this season, for the first time ever, will partner with contemporary fashion label Nanette Lepore.

NEW YORK — Hair care brand TRESemmé by Unilever is once again the official hair care sponsor of Mercedes-Benz Fashion Week and this season, for the first time ever, will partner with contemporary fashion label Nanette Lepore. The partnership marks TRESemmé’s fourth designer sponsorship.

March 22, 2012

Hawaiian Tropic Sun Care is taking its newest product — Hawaiian Tropic Silk Hydration lotion sunscreen — to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.

SHELTON, Conn. — Hawaiian Tropic Sun Care is taking its newest product — Hawaiian Tropic Silk Hydration lotion sunscreen — to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.

March 12, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

NEW YORK — Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

The multi-phase digital series, featuring “Twilight” star Nikki Reed, premieres on the Tresemmé YouTube channel this week. This series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the fall 2012 collections of designers including Tracy Reese, Charlotte Ronson and Rebecca Minkoff.

February 6, 2012

Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives.

NEW YORK — Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives. This season includes collaborations with an increasingly diverse roster of fashion and beauty talent, a new installation of its advertising campaign and a continued digital presence.

September 8, 2011

Unilever’s hair styling brand Tresemme has returned as the official hair care sponsor of Mercedes-Benz Fashion Week Spring 2012 for the seventh consecutive season.

NEW YORK — Unilever’s hair styling brand Tresemme has returned as the official hair care sponsor of Mercedes-Benz Fashion Week Spring 2012 for the seventh consecutive season.

From a new location within Lincoln Center to a brand new mobile site and an outdoor advertising campaign, the brand's presence will be felt more than ever during this year’s Fashion Week, which runs Sept. 8 to 15 at Lincoln Center in New York City.

July 13, 2011

Hair care brand TRESemme has announced that it will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012 in Miami from July 14 to 18.

MELROSE PARK, Ill. — Hair care brand TRESemme has announced that it will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012 in Miami from July 14 to 18. 

June 20, 2011

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


According to SymphonyIRI Group, lipstick sales have experienced strong double-digit growth in the 12 weeks ended April 17. Topping the list, according to SymphonyIRI, were lip products that offer such innovation as long-wearing color like CoverGirl Outlast, Maybelline SuperStay and L’Oréal Paris 
Infallible Le Rouge.


February 8, 2011

Diet Pepsi is showing off its skinny side.

NEW YORK — Diet Pepsi is showing off its skinny side.

The diet cola will debut its skinny can at New York's Fall 2011 Mercedes-Benz Fashion Week, held from Feb. 10 to 17, in which Diet Pepsi will serve as the show's official sponsor.

September 7, 2010

Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting...

NEW YORK Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting consumers to showcase their talents and enter to win the "Be a Sensational Makeup Artist" contest.

From Sept 1 to Oct. 15, consumers can enter the "Be a Sensational Makeup Artist" contest by visiting Besensationalandwin.com. Contestants must submit a video of themselves creating a makeup look with Maybelline New York cosmetics for a chance to win.

September 7, 2010

Hair care brand TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week for the...

MELROSE PARK, Ill. Hair care brand TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week for the fifth season running, is transporting the runway into everyday through its "Her Way to the Runway" campaign with designer and reality star Whitney Port.

The spring 2011 season of Mercedes-Benz Fashion Week takes place from Sept. 9 to 16 in New York City.