Content about Men

September 12, 2012
Abbott, Men's Health Network launch 'Drive for Five' men's health awareness campaign

Abbott on Wednesday launched Drive for Five, a multifaceted, disease education and men's health awareness initiative, to encourage men to take a more proactive approach to their personal health.

NEW YORK — Abbott on Wednesday launched Drive for Five, a multifaceted, disease education and men's health awareness initiative, to encourage men to take a more proactive approach to their personal health.

July 16, 2012
Macy’s creates skin care man cave

Looking to further tap into the growing men's grooming segment, Macy’s in downtown Philadelphia has opened a “men’s grooming zone” on its beauty selling floor.

PHILADELPHIA — The men’s grooming market is poised for further growth as more than 9-out-of-10 men are using some sort of grooming product today, according to a recent report by the NPD Group. Looking to further tap into the growing segment, Macy’s in downtown Philadelphia has opened a “men’s grooming zone” on its beauty selling floor.

January 4, 2012
Identigene: Resolving paternity questions a growing New Year's resolution

According to a survey released by Identigene last week, more than half of adults with paternity questions have resolved to address their question in 2012. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.

SALT LAKE CITY — According to a survey released by Identigene last week, more than half of adults with paternity questions have resolved to address their question in 2012. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.

Overall, as many as 11% of adults have reported they have personally been in a situation where a paternity test was appropriate; and nearly 1-in-5 (18%) said that they or a close friend or family member have questioned paternity.

September 6, 2010
Mom Central Consulting develops marketing model for dads

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

NEWTON, Mass. A leading social media marketing agency to mothers has developed a counterpart for expanding its parent influencer marketing model beyond the mom demographic.

Mom Central Consulting said new Dad Central Consulting touches upon the fact that fathers are more involved than ever with making household purchases and turn to other fellow fathers for advice.

June 6, 2010
Guest opinion: Add to your success equation

Mom + Baby has been a very successful equation for drug retailers in the past....

Mom + Baby has been a very successful equation for drug retailers in the past. After all, babies need lots of “stuff,” and moms historically have been responsible for buying the stuff babies need. The success of the Mom + Baby equation, however, is weakening because it fails to include an increasingly important but often ignored element: Dad. Here’s my forecast for the future: Those retailers who fail to add Dad to the traditional Mom + Baby equation will see their market share decline.