Content about Melatonin

November 29, 2012
Natural goes mainstream

While the term homeopathy may remain as foreign to the American consumer as allopathy, more and more shoppers are placing those homeopathic products in their baskets. 


While the term homeopathy may remain as foreign to the American consumer as allopathy, as a relative “class” within each of the respective categories where homeopathic remedies exist, more and more shoppers are placing those homeopathic products in their baskets.

June 21, 2012
New merchandising could waken sleep aids

Retailers are awakening to the possibility that their sleep aids — typically merchandised near the floor level of a set synergistically near tablet pain relievers — may deserve a placement closer to eye level.

Retailers are awakening to the possibility that their sleep aids — typically merchandised near the floor level of a set synergistically near tablet pain relievers — may deserve a placement closer to eye level. It may sound cliché to characterize sleep aids as a sleeper category — that is until you look at the 11.6% trailing 52-week dollar growth, and then back down to the floor where the sleep aids are typically merchandised.


January 30, 2012
Jamieson Labs to expand supplement business into U.S. from Canada

Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta in January.

ATLANTA — Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace — the Jamieson brand was the No. 1 branded supplement in Canada across nine categories through December, the company reported — into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

December 19, 2011
BeBevCo expands line of relaxation drinks

Bebida Beverage Company today announced that it is expanding its product line, which in January will include the new Relax 5, a 2-oz. orange-flavored relaxation shot that contains a supplement blend with melatonin.

Bebida Beverage Company today announced that it is expanding its product line, which in January will include the new Relax 5, a 2-oz. orange-flavored relaxation shot that contains a supplement blend with melatonin.

“Relax 5 has a great taste and truly is liquid heaven for those who suffer from stress, anxiety and poor sleep,” said Brian Weber, CEO of BeBevCo.

October 19, 2011
Energy segment boost

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots. Living Essentials can be credited with creating the category, and between its 5 Hour Energy and 5 Hour Energy Extra Strength, the company still drives the category with an 82.1% dollar share, according to SymphonyIRI Group data for the 52 weeks ended Sept. 4 across food, drug and mass (excluding Walmart).


August 2, 2011
FDA issues warning letter to maker of Lazy Cakes

The Food and Drug Administration last week issued a warning letter to Terry Harris of HBB — makers of the controversial Lazy Larry and Lazy Cakes melatonin-spiked brownies — alerting Harris that HBB's products are adulterated with an unapproved food additive.

COLLEGE PARK, Md. — The Food and Drug Administration last week issued a warning letter to Terry Harris of HBB — makers of the controversial Lazy Larry and Lazy Cakes melatonin-spiked brownies — alerting Harris that HBB's products are adulterated with an unapproved food additive.

July 5, 2011
Dietary Supplement Labeling Act draws opposition from CRN

The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.

WASHINGTON — The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.

June 16, 2011
Genesis Today brings Wake Me, Relax Me to Walmart

Genesis Today has introduced two functional beverages exclusively at Walmart.

AUSTIN, Texas — Genesis Today has introduced two functional beverages exclusively at Walmart.

The company said that its Wake Me and Relax Me drinks are designed to help consumers respectively energize and relax in a healthy way.

Wake Me blends together vitamins and nutrients in a tangerine-orange juice and includes 500% daily value of vitamin B12, theanine, guarana seed and green tea leaf extract.

May 20, 2011
CRN responds to Lazy Cakes controversy

The Council for Responsible Nutrition on Thursday issued a statement regarding the growing controversy surrounding Lazy Cakes — a brownie containing melatonin, an ingredient that helps establish more normal sleeping patterns — that has been cited in a New York Times article as having “flagrantly mimic[ked] the soothing effects of hash brownies.”

WASHINGTON — The Council for Responsible Nutrition on Thursday issued a statement regarding the growing controversy surrounding Lazy Cakes — a brownie containing melatonin, an ingredient that helps establish more normal sleeping patterns — that has been cited in a New York Times article as having “flagrantly mimic[ked] the soothing effects of hash brownies.”

Other published reports suggested the Arizona Department of Health issued a mandatory recall of Lazy Cakes following the report of an adverse event.

January 25, 2011
iChill puts ECRM attendees at ease

Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

SAN ANTONIO — Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week here at the ECRM Vitamin, Diet and Sports Nutrition conference.

The shot contains such ingredients as melatonin and valerian root to help people with high stress or those who have trouble sleeping to relax. The shot currently is available in several convenience store retailers, including 7-Eleven stores, and retails for a suggested price of $2.99.

December 7, 2010
Sweet dreams

MIAMI — Dream Products has ramped up distribution on its Dream Water enhanced water. Dream Water is the first water formulated to help consumers relax and fall asleep. Dream Water is formulated with a blend of natural ingredients, including GABA, melatonin and 5-htp tryptophan.


The product, which contains zero calories and has no preservatives, is available in an 8-oz. bottle in two flavors, Lullaby Lemon and Snoozeberry, with a suggested retail price of $2.49; and in a 2.5-oz. shot in two flavors, Lullaby Lemon and I Dream of Kiwi, with a SRP of $2.99.


August 17, 2010
Dream Water to roll out in Walmart, Kmart stores

Shortly after its retail rollout in Duane Reade and GNC, Dream Water has formed new...

June 8, 2010
Nature Made Sleep hits store shelves

Nature Made officially launched its natural sleep aid this week....