ATLANTA — Historical Remedies, based in St. Paul, Minn., last week launched a line of six homeopathic "stress reduction" lozenges for introduction into the food, drug and mass channel at the ECRM Vitamin, Diet & Sports Nutrition EPPS in Atlanta.
Identifying a potential checkstand opportunity, the company has merchandised the lozenges as part of a shelf-ready, point-of-purchase pop-up display.