Content about Meal Replacements

January 3, 2012

The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.


The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.


October 11, 2011

Unilever on Monday announced a makeover for its Slim-Fast brand with the introduction of new, convenient on-the-go bottles.

ENGLEWOOD CLIFFS, N.J. — Unilever on Monday announced a makeover for its Slim-Fast brand with the introduction of new, convenient on-the-go bottles.

“We know that roughly [one-third] of women diet twice a year with a specific event in mind; however, losing weight shouldn’t mean sacrificing taste,” stated Kathy O'Brien, VP foods for Unilever U.S. “Our new Slim-Fast shakes make it even easier — and tastier — for dieters to walk into a room and wow the crowd.”