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MORRISTOWN, N.J. — Bayer HealthCare on Tuesday signed a merger agreement to acquire Schiff Nutrition International, and with that, prominent supplement brands Digestive Advantage, MegaRed, Move Free and Airborne. These four products accounted for 70% of all Schiff sales, noted Marijn Dekkers, Bayer CEO, during an analyst call Wednesday morning. "This acquisition will strengthen Bayer's leading OTC business and complement our existing nutritionals business with well-established strong brands," he said. 

PITTSBURGH — Bayer on Tuesday announced that on July 1, Philip Blake will become senior Bayer representative USA, following a common company practice of assigning this oversight role to a senior executive already holding a significant business role or roles within the region.

“Phil Blake is a highly valued and respected leader at Bayer,” stated Richard Pott, member of the management board of Bayer. “Having been with Bayer for more than 30 years, he brings a wealth of experience to this new role.”

PITTSBURGH — Bayer on Friday announced that it is providing monetary support for disaster relief efforts through a $25,000 donation from the Bayer USA Foundation to the American Red Cross of southwestern Indiana. The state of Indiana was among several states affected by tornadoes on March 2, which caused extensive damage to rural communities such as Henryville, Clarksville and Newburgh.

MORRISTOWN, N.J. — To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.

MORRISTOWN, N.J. — Bayer recently engaged the Goldstein Group to rejuvenate the cough-cold Neo-Synephrine brand and improve the brand's identity on shelf.

The brand design group employs such tools as its trademarked Shelf Sight Sequence, a packaging design service that improves shelf presence with "a visual vocabulary of proprietary colors, shapes, symbols and verbiage ... to trigger the consumer's purchasing impulse at first sight."

WAYNE, Pa. — Emerson Group on Wednesday named Shane Brown to the group's Walmart team.

Brown comes to Emerson from Bayer HealthCare where he held a variety of roles in sales and category management for Bayer’s over-the-counter businesses working with the Walmart account. His primary responsibility was working as category captain to Walmart on the cough, cold and allergy category. Brown utilized his knowledge of the cough, cold and allergy category in working with Bayer internal brand teams to develop and launch new items, as well as setting brand strategies.

MORRISTOWN, N.J. — Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company's regular aspirin, according to published reports.

According to yet-to-be-published research, the new Bayer Advanced Aspirin can begin providing meaningful pain relief in as little as 16 minutes, compared with an average 100 minutes for the company's mainstay brand.

WAYNE, N.J. — The Food and Drug Administration has approved a new storage option for a hemophilia A treatment made by Bayer HealthCare Pharmaceuticals, the drug maker said.

Bayer announced that Kogenate FS (antihemophilic factor [recombinant]) now can be stored at room temperature, up to 77 degrees, for up to one year. Previously, it could be stored at room temperature for three months, and most Factor VIII products must be stored in a refrigerator.