Content about Mattel

September 18, 2013

Kmart has compiled a list of 15 toys that it is encouraging members of its loyalty program to send as gifts to children in need.

HOFFMAN ESTATES, Ill. — Kmart has compiled a list of 15 toys that it is encouraging members of its loyalty program to send as gifts to children in need.

The mass merchandise retailer unveiled its annual "Fab 15" holiday toy list, allowing customers to "gift it forward" as part of the Shop Your Way Charity Gift Registry, part of a partnership between Kmart and Share Our Strength's No Kid Hungry campaign.

September 28, 2012

Dollar General is promising big savings on toys -- right up until Christmas Eve.

GOODLETTSVILLE, Tenn. — Dollar General is promising big savings on toys -- right up until Christmas Eve. From Sept. 29 through Dec. 24, the retailer is offering a 10% discount on toy purchases of $75 or more.

September 22, 2011

Toys“R”Us announced this week its top toy list for the holiday season.

WAYNE, N.J. — Toys“R”Us announced this week its top toy list for the holiday season.

This year's list, which features new items for kids of all ages, includes:

  • Air Hogs Hyper Actives from Spin Master;

  • Air Swimmers eXtreme from Animal Planet;

  • Lalaloopsy Silly Hair dolls from MGA Entertainment;

  • LeapPad Explorer from LeapFrog;

  • Monster High Fearleading 3-Pack from Mattel;

September 20, 2011

Kmart has announced its list of the top toys for the 2011 holiday season.

HOFFMAN ESTATES, Ill. — Kmart has announced its list of the top toys for the 2011 holiday season.

Unveiling its third annual Fab 15 toy list, Kmart said that this year's list features the hottest toys of the season from such brands as Hasbro, Mattel and more. The listed items range from $29.99 to $99.99.

  1. Let's Rock Elmo

  2. Fijit

  3. I am T-Pain microphone

  4. Barbie Designable Hair Extensions and Doll

April 4, 2011

Kmart has named the top eight toys for the summer.

HOFFMAN ESTATES, Ill. — Kmart has named the top eight toys for the summer.

The toys on the Hot 8 list all are designed for outdoor use and are made by such brands as Power Wheels, Little Tikes and Fisher Price.

This year's Hot 8 list includes:

  • Banzai Splash Blast Lagoon pool;

February 14, 2011

Gearing up for the summer release of superhero flick "Green Lantern," Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

BURBANK, Calif. — Gearing up for the summer release of superhero flick "Green Lantern," Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

WBCP said Mattel will bring "Green Lantern" to life by producing the lineup, which includes:

  • The Green Lantern Ring Blast jet figure and vehicle;

  • The Green Lantern Battle Shifters figures;

  • The Green Lantern Movie Masters figures; and

January 6, 2011

Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.

EL SEGUNDO, Calif. — Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.

Stockton will report to Robert Eckert, Mattel chairman and CEO.

The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March.

January 5, 2011

NEW YORK — Retailers who stick with proven characters should see the strongest sell-through in the toy category. Charles Riotto, president of the International Licensing Industry Merchandisers’ Association, said that, in addition to value, consumers want evergreen licenses to carry the assurance of quality that consumers desire in this economy.


Disney Princesses remained strong and got a boost from the recent release of “Tangled.” 
“Toy Story 3,” “Cars” and “Thomas the Tank Engine” 
are still huge.


October 24, 2010

Cautious optimism may best describe 2010 holiday sales projections, because even as sales inch toward...

October 19, 2010

The boy wizard that has captured the hearts of fans worldwide will be featured in...

BURBANK, Calif. The boy wizard that has captured the hearts of fans worldwide will be featured in new merchandise with the help of Warner Bros. Consumer Products.

September 20, 2010

Toys "R" Us on Tuesday released its 2010 Holiday Hot Toy List, featuring items from...