Content about Matte

January 4, 2012

NYC New York Color launches new topcoats for an instant manicure makeover

Coty’s NYC New York Color brand is introducing in its spring 2012 collection the new Matte Me Crazy and Big City Dazzle Sparkle topcoat for nails.

NEW YORK — Coty’s NYC New York Color brand is introducing in its spring 2012 collection the new Matte Me Crazy and Big City Dazzle Sparkle topcoat for nails.

With the new Matte Me Crazy topcoat, beauty mavens can move from shiny nails to matte for an instant dose of muted modern style by applying a coat of Matte Me Crazy.

Take nails from the office to after-hours with a quick-drying coat of sparkle with the Big City Sparkle topcoat. It can be applied to bare nails for sheer shine effect or layered over a nail color for a bold, eye-catching look.

August 9, 2011

Max Green Alchemy announces launch of new Matte Paste hairstyling product

Personal care products company Max Green Alchemy has expanded its Scalp Rescue hair care portfolio with the launch of the new Matte Paste hairstyling product.

SAN FRANCISCO — Personal care products company Max Green Alchemy has expanded its Scalp Rescue hair care portfolio with the launch of the new Matte Paste hairstyling product.

The new Matte Paste creates a dry-look matte finish for definition and hold without adding shine or using harsh chemicals. With a fresh citrus unisex scent, it's alcohol-free so it won’t cause dryness, and is wax-, silicone- and polyvinylpyrrolidone (PVP)-free so it won’t build up on the hair, scalp or in the environment. The 5.5-oz. tube has a suggested retail price of $15.