Content about Matrixx Initiatives, Inc. v. Siracusano

February 22, 2013

Matrixx Initiatives partnered with design firm Beardwood&Co on the redesign of Zicam Cold Remedy.

NEW YORK — Matrixx Initiatives partnered with design firm Beardwood&Co on the redesign of Zicam Cold Remedy, which was unveiled Wednesday. 

“We helped define [the pre-cold] segment,” noted Julia Beardwood, Beardwood&Co principal. “But, to be successful, we had to help consumers quickly sort through this myriad of products in the cold aisle and understand what Zicam is and when to take it.”