Content about Mass media

January 5, 2011

NEW YORK — Retailers who stick with proven characters should see the strongest sell-through in the toy category. Charles Riotto, president of the International Licensing Industry Merchandisers’ Association, said that, in addition to value, consumers want evergreen licenses to carry the assurance of quality that consumers desire in this economy.


Disney Princesses remained strong and got a boost from the recent release of “Tangled.” 
“Toy Story 3,” “Cars” and “Thomas the Tank Engine” 
are still huge.


December 20, 2010

The healthcare-reform bill promised to dramatically expand coverage for Americans, but healthcare consumer confidence hasn’t necessarily kept up, according to data released Monday by Thomson Reuters.

ANN ARBOR, Mich. — The healthcare-reform bill promised to dramatically expand coverage for Americans, but healthcare consumer confidence hasn’t necessarily kept up, according to data released Monday by Thomson Reuters.

December 20, 2010

Valeant Pharmaceuticals' former SVP and corporate controller has been appointed to the role of interim CFO.

MISSISSAUGA, Ontario — Valeant Pharmaceuticals' former SVP and corporate controller has been appointed to the role of interim CFO.

Philip Loberg immediately replaces the drug maker's current CFO, Peggy Mulligan. The company has initiated a search to identify a permanent replacement.

December 14, 2010

In line with its newest line of electric shavers, Philips Norelco is collaborating with Disney to offer fans an exclusive look at the film "TRON: Legacy" before its theatrical release.

STAMFORD, Conn. — In line with its newest line of electric shavers, Philips Norelco is collaborating with Disney to offer fans an exclusive look at the film "TRON: Legacy" before its theatrical release.

December 3, 2010

Customers looking to make the holiday season merry and bright can look no further than American Greetings.

CLEVELAND — Customers looking to make the holiday season merry and bright can look no further than American Greetings.

The greeting card company has introduced a new collection of Christmas cards to its lineup, which includes special recordable music cards that allow senders to sing along to their favorite carols, while the new Kathy Davis cards feature watercolor art and heartfelt words.

December 3, 2010

Prestige Brands Holdings on Thursday named Ron Lombardi its new CFO, effective Dec. 6. The position had been vacated by the retirement of Pete Anderson.

IRVINGTON, N.Y. — Prestige Brands Holdings on Thursday named Ron Lombardi its new CFO, effective Dec. 6. The position had been vacated by the retirement of Pete Anderson.

“[Lombardi] is a results-oriented financial professional whose extensive background in business development, acquisitions and divestitures, and debt and equity structuring will serve Prestige well as we move into our next phase of growth following our recent acquisition of Blacksmith Brands,” stated Matthew Mannelly, Prestige president and CEO.

November 30, 2010

The entire retail store is a diabetes destination, and pharmacists are critical in educating and communicating with consumers to help them and their loved ones better manage the chronic disease. That was one of several important messages that industry leaders expressed during Drug Store News’ 8th Annual Diabetes Roundtable discussion on Tuesday in New York at the New York Athletic Club. More than 100 leading industry players gathered for the event, which also included the 12th Annual Industry Issues Summit in the afternoon.

NEW YORK — The entire retail store is a diabetes destination, and pharmacists are critical in educating and communicating with consumers to help them and their loved ones better manage the chronic disease. That was one of several important messages that industry leaders expressed during Drug Store News’ 8th Annual Diabetes Roundtable discussion on Tuesday in New York at the New York Athletic Club. More than 100 leading industry players gathered for the event, which also included the 12th Annual Industry Issues Summit in the afternoon.

November 29, 2010

Wegman’s recently tapped Alec Baldwin for a series of holiday commercials this year, in part because his mother is a loyal shopper of the popular East Coast supermarket chain.

ROCHESTER, N.Y. — Wegmans recently tapped Alec Baldwin for a series of holiday commercials this year, in part because his mother is a loyal shopper of the popular East Coast supermarket chain.

According to published reports, Wegmans approached Baldwin after an appearance on "The Late Show with David Letterman." Baldwin explained to Letterman that his mother wouldn’t retire to California because she wouldn’t leave Wegmans.

November 22, 2010

Philosophy is rolling out a commemorative, limited edition of one of its popular moisturizers ...

PHOENIX Philosophy is rolling out a commemorative, limited edition of one of its popular moisturizers.

Hope in a Jar, Philosophy's original formula moisturizer, will be available in a box adorned with sparkling red glitter and features a strong message of hope, the company said.

Philosophy's limited-edition Hope in a Jar is available for purchase during the holiday season at Philosophy.com, Sephora, Ulta and select department stores in 2-oz., 4-oz. and 8-oz. sizes, for $38, $60 and $105, respectively.

November 21, 2010

Budget-conscious parents looking to entertain their kids this holiday season can look no further than...

HAWTHORNE, N.Y. Budget-conscious parents looking to entertain their kids this holiday season can look no further than Allstar Products Group's Bendaroos.

Bendaroos, the flexible, bending sticks that provide hours of fun, now are available in glow-in-the-dark and SpongeBob SquarePants packs. Available in a 500-piece pack for $19.99 and 300-piece pack for $14.99, Bendaroos are a great stocking stuffer for crafty kids. Other pack sizes available include 100- and 200-piece packs for $5.99 to $9.99.

November 15, 2010

American Greetings is bringing laughs on the go with its latest line....

CLEVELAND American Greetings is bringing laughs on the go with its latest line.

Pocket Talkers offer a whole new take on funny sound cards. The cards feature detachable talking characters that are sure to entertain, American Greetings said. Each "talker" is mounted to the front of the greeting card and is ready to serve up a series of funny audio clips at the push of a button.

 

Pocket Talkers are available for purchase wherever American Greetings products are sold.

 

November 14, 2010

Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record....

DALLAS — Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record. Slingshot will work with Advanced Beauty Systems to develop print, broadcast and digital campaigns for its bodycology, Dr. Teal's and Cantu Shea Butter brands.

Slingshot will provide strategic planning, creative conception, media planning and brand positioning for all three brands. Ad campaigns are slated to run in first quarter 2011, coinciding with the launch of bodycology's new Rich & Creamy body lotion.

November 14, 2010

In an effort to drive awareness and product trials, Procter & Gamble brought to New...

NEW YORK —In an effort to drive awareness and product trials, Procter & Gamble brought to New York in late October an interactive pop-up store, highlighting such brands as Tide, Crest and Olay.

The store, which was open to the public from Oct. 22 to 31 and located at 101 West 57th St. near Sixth Avenue, was part of P&G’s multipronged “Have You Tried This Yet?” campaign.

When browsing the pop-up store, consumers found a variety of interactive stations, including but not limited to:

November 9, 2010

The first season of TV Land's "hot" sitcom, starring Betty White, will be available as...

LOS ANGELES The first season of TV Land's "hot" sitcom, starring Betty White, will be available as a two-disc DVD set on Jan. 11.

October 24, 2010

Paramount Licensing and Ripple Junction have teamed up on a line of new T-shirts based...

CINCINNATI —Paramount Licensing and Ripple Junction have teamed up on a line of new T-shirts based on the movie “Ferris Bueller’s Day Off.” The collection includes five T-shirts inspired by the 1986 coming-of-age comedy that has gained cult movie status.

The T-shirt line, which features “Save Ferris” and “Faking Out Parents” sayings, has begun shipping to retailers. Shirts retail from $17 to $20.

October 19, 2010

More shutterbugs are seeking ready-made picture frames, according to a new report....

October 13, 2010

Quilted Northern has kicked off a new campaign that supports the launch of its newest...

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

October 12, 2010

A creator of customized mobile phone covers and electronic devices has developed designs that feature...

SAN FRANCISCO A creator of customized mobile phone covers and electronic devices has developed designs that feature images from the Academy Award-winning film “Avatar.”

“‘Avatar’ featured iconic imagery and memorable characters that captivated movie-goers around the world,” said Coveroo’s CEO and co-founder Karl Jacob. “Coveroo brings these characters and images to consumer’s phones and other personal electronics using our unique HighColor and Laser Engraving process.”

 

October 11, 2010

American Greetings is honoring a berry sweet character that turns 30 years old this month....

NEW YORK American Greetings is honoring a berry sweet character that turns 30 years old this month.

Strawberry Shortcake will be featured in an exclusive, limited-edition line of greeting cards. The launch coincides with the debut of Strawberry Shortcake's all-new animated television series "Strawberry Shortcake's Berry Bitty Adventures" on The Hub, a new TV network for kids and families.

 

October 6, 2010

The markets are turbulent. Banks and financial institutions are struggling. Consumers’ purse strings are tighter...

October 6, 2010

A zero-calorie sweetener has launched an advertising campaign....

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

October 3, 2010

Warner Home Video is feeling the love....

BURBANK, Calif. Warner Home Video is feeling the love.

A trio of romantic films from Warner Home Video will be available on Blu-ray Feb. 1, 2011, including "10," "Pleasantville" and "You've Got Mail," all for a suggested retail price of $19.98 each.

October 3, 2010

Warner Home Video is embracing Black History Month with the debut of "Of Boys and...

BURBANK, Calif. Warner Home Video is embracing Black History Month with the debut of "Of Boys and Men" on DVD, and "The Color Purple" and "Malcolm X" on Blu-ray.

September 29, 2010

Drug Store News is presenting in November in New York its 12th annual Industry Issues...

September 27, 2010

Paramount Licensing has inked a deal with Ripple Junction to manufacture T-shirts based on hit...

LOS ANGELES Paramount Licensing has inked a deal with Ripple Junction to manufacture T-shirts based on hit films.

 

Some designs, which include "Days of Thunder," "Ferris Bueller's Day Off" and "The Naked Gun," are in stores now, and others will be hitting the marketplace throughout the fall season. 

 

Suggested retail price ranges from $17 to $20 each.