Content about Mass media

NEW YORK American Greetings is honoring a berry sweet character that turns 30 years old this month.

Strawberry Shortcake will be featured in an exclusive, limited-edition line of greeting cards. The launch coincides with the debut of Strawberry Shortcake's all-new animated television series "Strawberry Shortcake's Berry Bitty Adventures" on The Hub, a new TV network for kids and families.

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

BURBANK, Calif. Warner Home Video is embracing Black History Month with the debut of "Of Boys and Men" on DVD, and "The Color Purple" and "Malcolm X" on Blu-ray.

LOS ANGELES Paramount Licensing has inked a deal with Ripple Junction to manufacture T-shirts based on hit films.

Some designs, which include "Days of Thunder," "Ferris Bueller's Day Off" and "The Naked Gun," are in stores now, and others will be hitting the marketplace throughout the fall season. 

Suggested retail price ranges from $17 to $20 each.

CINCINNATI One year after making its retail debut, the Bounce Dryer Bar is getting recognition from Better Homes and Gardens as a way to simplify life.

In a recent poll conducted among its Reader Panel members -- comprised of 39,000 members -- Better Homes and Gardens revealed that Bounce Dryer Bar users are satisfied with the product's quality and convenience.

CINCINNATI Skin care brand Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity brand ambassador.

Underwood joins a list of well-known Olay brand ambassadors around the world, including actress Maggie Cheung in greater China, singer and actress Lucero in Latin America and actress Thandie Newton in the United Kingdom.

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated to work like the eyes, with three bio-inspired attributes. Drug Store News caught up with Chris Huels, senior brand manager for lens care at Bausch & Lomb, to talk about the company’s launch plans.

Drug Store News: What is the media plan supporting the launch of Biotrue this fall?