Content about Mass media

April 20, 2011

My Idol Pops is rolling out licensed confections based on the upcoming 3-D movie "The Smurfs."

LOS ANGELES — My Idol Pops is rolling out licensed confections through its My Idolpops line based on the upcoming 3-D movie "The Smurfs."

The beloved blue characters, including Clumsy, Smurfette, Papa and Brainy, are captured in My Idolpops hand-crafted lollipops. The 1-oz. lollipops are wrapped in a bag bearing the colorful image of each Smurf character and displayed in a four-color playful display box of 24. The pops also are available in peg-hook bags of two pops each.

"The Smurfs" is slated for theatrical release on July 29.

April 15, 2011

Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

April 12, 2011

A newly merged national snack food company has unveiled its corporate logo.

CHARLOTTE, N.C. — A newly merged national snack food company has unveiled its corporate logo.

Snyder's-Lance said the logo is a visual acknowledgment of the recent merger between Snyder's of Hanover and Lance.

"Our new corporate logo serves as a visual reminder that our geographically and functionally diverse teams of associates are all part of a unified, powerful organization with strong brands and an enhanced ability to serve our customers," Snyder's-Lance CEO Dave Singer said.

April 11, 2011

"Gulliver's Travels" is arriving on Blu-ray and DVD formats this month.

LOS ANGELES — "Gulliver's Travels" is arriving on Blu-ray and DVD formats this month.

The film is available as a three-disc Blu-ray with digital copy, two-disc DVD and four-disc Blu-ray 3-D from 20th Century Fox Home Entertainment on April 19.

"Gulliver's Travels" stars Jack Black, Amanda Peet, Jason Segel and Emily Blunt.

April 6, 2011

April marks Family Moments Month, and 20th Century Fox Home Entertainment is celebrating with the Blu-ray and DVD release of several films for the whole family to enjoy.

LOS ANGELES — April marks Family Moments Month, and 20th Century Fox Home Entertainment is celebrating with the Blu-ray and DVD release of several films for the whole family to enjoy.

Part of Fox's yearlong Million Moments campaign, the studio releases films group thematically by month.

March 29, 2011

L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club.

MIAMI — L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club. This initiative marks the first-ever for both companies of its scope and scale.

"This integrated program transforms viewership into relationship while connecting L'Oréal USA's brands — like L'Oréal Paris, Maybelline and Garnier — to target consumers in an experiential and unique way," stated Jacqueline Hernandez, COO of Telemundo.

March 24, 2011

Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."

March 23, 2011

The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women's Cancer Research program.

LOS ANGELES — The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women's Cancer Research program.

Four-time Grammy nominee Keyshia Cole will present a special performance.

March 21, 2011

A new tomato planter that has gardening enthusiasts looking up now is available at retailers nationwide.

HAWTHORNE, N.Y. — A new tomato planter that has gardening enthusiasts looking up now is available at retailers nationwide.

The Topsy Turvy upside-down tomato planter takes on the vertical gardening trend by saving space and time.

How it works: Plant the seedlings, hang the Topsy Turvy planter and water. The process helps avoid such typical gardening frustrations as fungus, harmful pests and labor-intensive garden maintenance, the company said.

Topsy Turvy also offers planters for strawberries, hot peppers and more.

March 15, 2011

Kraft Foods on Monday announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011.

NORTHFIELD, Ill. — Kraft Foods on Monday announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011.

McLevish, who served as EVP and CFO for Kraft since 2007, will shift his CFO responsibilities to EVP operations David Brearton. Prior to his exit, McLevish will report the company's first-quarter financial results.

March 15, 2011

Sally Hershberger Professional Hair Care has announced the launch of two new products: Plump Up and Major Body.

NEW YORK — Sally Hershberger Professional Hair Care has announced the launch of two new products: Plump Up and Major Body.

March 8, 2011

The American Pharmacists Association is looking for a new CFO to replace Roger Browning, who will retire, the group said Tuesday.

WASHINGTON — The American Pharmacists Association is looking for a new CFO to replace Roger Browning, who will retire, the group said Tuesday.

Browning has worked in senior financial executive positions for the APhA since 1995, serving as SVP finance and CFO since 2007. Before working for the APhA, he was VP finance at the International Franchise Association.

March 1, 2011

Insight Pharmaceuticals is strengthening its portfolio of over-the-counter products with its acquisition of a popular at-home pregnancy test.

LANGHORNE, Pa. — Insight Pharmaceuticals is strengthening its portfolio of over-the-counter products with its acquisition of a popular at-home pregnancy test.

Insight said that e.p.t. will join other Insight brands, including Sucrets, Nix, Bonine and Gentle Naturals. As the first FDA-approved, commercially available home pregnancy test, e.p.t. aligns with Insight's strategy to build "a significant portfolio of OTC and personal care products," Insight's CEO Gary Downing said.

February 28, 2011

MGM Home Entertainment is celebrating the 40th anniversary of Academy Award-winning musical, "Fiddler on the Roof," with the film's Blu-ray debut.

LOS ANGELES — MGM Home Entertainment is celebrating the 40th anniversary of Academy Award-winning musical, "Fiddler on the Roof," with the film's Blu-ray debut.

The "Fiddler on the Roof" tells the story of Tevye, a poor but soulful milkman whose love, pride and faith help him face the oppression of turn-of-the-century Czarist Russia. The Blu-ray edition of the film includes audio commentary by director Norman Jewison and star Topol, as well as a deleted song, featurettes and historical background.

February 18, 2011

Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.


Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.


Perry James, an analyst at the NPD Group, said that over the past few years, dollar trends in school supplies have not kept pace with unit supplies. Consumers also have been waiting until the last minute to shop. “As the economy gets better, retailers should be careful about too many promotions late in the season,” James said.

February 14, 2011

French beauty company L'Oréal has announced the departure of Lindsay Owen-Jones, the company's longtime chairman.

PARIS — French beauty company L'Oréal has announced the departure of Lindsay Owen-Jones, the company's longtime chairman.

The company stated that Owen-Jones wished to complete the transfer of responsibilities to his successor, Jean-Paul Agon, before his 65th birthday on March 17, as planned and announced at the annual general meeting in 2005.

February 3, 2011

CBS Home Entertainment and Paramount Home Entertainment have brought together two beloved films based on the popular comic strip "Peanuts."

HOLLYWOOD, Calif. — CBS Home Entertainment and Paramount Home Entertainment have brought together two beloved films based on the popular comic strip "Peanuts."

The "Peanuts Double Feature" DVD, which arrives March 15, includes "A Boy Named Charlie Brown," the first "Peanuts" full-length feature film, and "Snoopy Come Home."

Total running time of the DVD is approximately 166 minutes. The "Peanuts Double Feature" DVD will be available for the suggested retail price of $16.99.

February 1, 2011

Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.

January 26, 2011

Kim Cattrall's latest acting gig? I Can't Believe It's Not Butter! spokeswoman.

ENGLEWOOD CLIFFS, N.J. — Kim Cattrall's latest acting gig? I Can't Believe It's Not Butter! spokeswoman.

The makers of I Can't Believe It's Not Butter! are kicking off a series of television spots featuring the "Sex and the City" star, letting consumers know that flavor doesn't have to be compromised.

January 20, 2011

Looking to delight Strawberry Shortcake fans this Easter, Twentieth Century Fox Home Entertainment is bringing the beloved character to DVD in a new musical.

HOLLYWOOD, Calif. — Looking to delight Strawberry Shortcake fans this Easter, Twentieth Century Fox Home Entertainment is bringing the beloved character to DVD in a new musical.

In its partnership with American Greetings, "Strawberry Shortcake: Puttin’ on The Glitz," tells a story of heart-to-heart makeover magic and features Strawberry Shortcake and her friends.

The DVD arrives March 22 for a suggested retail price of $14.98.

January 19, 2011

L'Oréal USA has tapped Moxie Interactive to serve as its digital agency of record, handling all digital media planning and buying for brands representing all L'Oréal USA divisions.

NEW YORK — L'Oréal USA has tapped Moxie Interactive to serve as its digital agency of record, handling all digital media planning and buying for brands representing all L'Oréal USA divisions.

Prior to the consolidation, Atlanta-based Moxie Interactive oversaw digital media planning and buying duties for the Maybelline New York-Garnier Division, a relationship that began in 2007.

January 14, 2011

In line with their upcoming live-action feature film, the Smurfs are back in mealtime products that kids and adults are sure to enjoy, thanks to Zak Designs.

SPOKANE, Wash. — In line with their upcoming live-action feature film, the Smurfs are back in mealtime products that kids and adults are sure to enjoy, thanks to Zak Designs.

Zak built on the success of its other character products, including "Dora the Explorer," "Mickey Mouse Clubhouse" and more, with new Smurf-themed pearlized plates and bowls, a 16-oz. tumbler, 19-oz. pull-top bottle and a 25-oz. Zak Hydro-Canteen, which will cater to the whole family.

January 12, 2011

Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores.

CAMARILLO, Calif. — Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores.

January 12, 2011

More "Chuggington" adventures from Anchor Bay Entertainment are coming to DVD this spring.

NEW YORK — More "Chuggington" adventures from Anchor Bay Entertainment are coming to DVD this spring.

"Chuggers to the Rescue," the latest "Chuggington" installment, will hit retail on April 5. In this six-episode DVD, everyone’s favorite trainee trio is set to save the day and teach preschoolers gentle lessons about emergency preparedness and responsibility.

January 5, 2011

Classic Media and Bullwinkle Studios are bringing the complete series "Rocky & Bullwinkle & Friends" to DVD in a collectible-edition box set.

FROSTBITE FALLS, Minn. — Classic Media and Bullwinkle Studios are bringing the complete series "Rocky & Bullwinkle & Friends" to DVD in a collectible-edition box set.