Content about Mass media

TOKYO — Japanese cosmetics company Pola Orbis Holdings plans to acquire H2O Plus, a privately held developer, manufacturer and marketer of prestige, branded marine-based natural skin care products for the face and body.

Headquartered in Chicago, H2O Plus is majority-owned by investment companies Cordova, Smart & Williams and New MainStream Capital, as well as Robert Seidl and other members of senior management.

The transaction is subject to customary regulatory approvals and is expected to close in July.

TAMPA — Not Your Mother's hair care line launched in 2010 in a few hundred Walmart stores as a test. Now, the brand is celebrating a successful first year with broadened distribution at retail.

Following its test run at Walmart, the brand now is available in 1,500 Walmart locations. In March 2011, Ulta brought in the line to all of its nearly 400 locations. Also carrying the collection are several regional retailers, such as Lowes Foods, Schnucks, King Kullen, Hi-School Pharmacy, Navarro Discount Pharmacy, Dierbergs, Acme Fresh Markets and Bag n Save.

CINCINNATI — Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

Beginning in July, both women will appear in all elements of the brand's marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Mendes will support the Breakage to Strength collection, while Watts will support the Flat to Volume collection.

Looking more like a shelf within Bath & Body Works than one you’d find in retail pharmacy is the Essence of Beauty endcap spotted within one CVS/pharmacy in New York. Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.


WHAT IT MEANS AND WHY IT’S IMPORTANT — Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

LOS ANGELES — "Gulliver's Travels" is arriving on Blu-ray and DVD formats this month.

The film is available as a three-disc Blu-ray with digital copy, two-disc DVD and four-disc Blu-ray 3-D from 20th Century Fox Home Entertainment on April 19.

"Gulliver's Travels" stars Jack Black, Amanda Peet, Jason Segel and Emily Blunt.

MIAMI — L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club. This initiative marks the first-ever for both companies of its scope and scale.

"This integrated program transforms viewership into relationship while connecting L'Oréal USA's brands — like L'Oréal Paris, Maybelline and Garnier — to target consumers in an experiential and unique way," stated Jacqueline Hernandez, COO of Telemundo.

LOS ANGELES — The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women's Cancer Research program.

Four-time Grammy nominee Keyshia Cole will present a special performance.

NORTHFIELD, Ill. — Kraft Foods on Monday announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011.

McLevish, who served as EVP and CFO for Kraft since 2007, will shift his CFO responsibilities to EVP operations David Brearton. Prior to his exit, McLevish will report the company's first-quarter financial results.

WASHINGTON — The American Pharmacists Association is looking for a new CFO to replace Roger Browning, who will retire, the group said Tuesday.

Browning has worked in senior financial executive positions for the APhA since 1995, serving as SVP finance and CFO since 2007. Before working for the APhA, he was VP finance at the International Franchise Association.

LOS ANGELES — MGM Home Entertainment is celebrating the 40th anniversary of Academy Award-winning musical, "Fiddler on the Roof," with the film's Blu-ray debut.

The "Fiddler on the Roof" tells the story of Tevye, a poor but soulful milkman whose love, pride and faith help him face the oppression of turn-of-the-century Czarist Russia. The Blu-ray edition of the film includes audio commentary by director Norman Jewison and star Topol, as well as a deleted song, featurettes and historical background.

PARIS — French beauty company L'Oréal has announced the departure of Lindsay Owen-Jones, the company's longtime chairman.

The company stated that Owen-Jones wished to complete the transfer of responsibilities to his successor, Jean-Paul Agon, before his 65th birthday on March 17, as planned and announced at the annual general meeting in 2005.