Content about Mass media

September 29, 2011
Pampers Cruisers with 3-Way Fit feature 'Sesame Street' characters

Pampers has introduced an improved line of Pampers Cruisers with 3-Way Fit that feature characters from "Sesame Street."

CINCINNATI — Pampers has introduced an improved line of Pampers Cruisers with 3-Way Fit that feature characters from "Sesame Street."

Pampers Cruisers with 3-Way Fit diapers now feature a softer, quilted back-sheet similar to the brand's Swaddlers diapers, a 20% longer absorbent area, as well as new "Sesame Street" designs. For the first time, Pampers will feature Oscar the Grouch on its diapers.

September 27, 2011
Walmart's exclusive Salon Perfect beauty brand announces 'Footloose' promotion

Salon Perfect, a brand of lashes and brow products sold exclusively at Walmart, has partnered with Paramount Pictures' upcoming film, "Footloose," which opens Oct. 14.

LOS ANGELES — Salon Perfect, a brand of lashes and brow products sold exclusively at Walmart, has partnered with Paramount Pictures' upcoming film, "Footloose," which opens Oct. 14.

The partner campaign includes full-page ads in Lucky, Teen Vogue and InTouch Weekly magazines; displays at Walmart stores nationwide during the month of October; presence on a Times Square digital billboard; online banner ads; and a national sweepstakes to win movie tickets to see "Footloose."

September 21, 2011
Allure magazine hosts annual 'Best of Beauty' event in NYC

Allure magazine hosted on Sept. 14 this year's Best of Beauty event in New York at Jazz at Lincoln Center, where more than 400 guests celebrated the 15th unveiling of the magazine's coveted beauty awards.

NEW YORK — Allure magazine hosted on Sept. 14 this year's Best of Beauty event in New York at Jazz at Lincoln Center, where more than 400 guests celebrated the 15th unveiling of the magazine's coveted beauty awards.

The evening highlighted winners in categories ranging from makeup and skin care to fragrance and beauty tools, recognizing nearly 200 products in total.

Recognized by 65% of women across the country, the Best of Beauty seal is responsible for the sale of more than 85 million products every year.

September 20, 2011
P&G reveals survey data on power of a smile among Hispanics, launches new Complete collection

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

CINCINNATI — In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 16, 2011
Quaker Oats, Zazu introduce mobile app

Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

September 8, 2011
Live from your freezer, it's Saturday night!

Ben & Jerry's and Broadway Video Enterprises have developed a limited-edition flavor that salutes the talents of sketch comedy series "Saturday Night Live."

BURLINGTON, Vt. — Ben & Jerry's and Broadway Video Enterprises have developed a limited-edition flavor that salutes the talents of sketch comedy series "Saturday Night Live."

The flavor, named "Schweddy Balls," is a tribute to the popular "Delicious Dish" sketch, which starred Ana Gasteyer and Molly Shannon as hosts of a parody National Public Radio program, along with Alec Baldwin as Pete Schweddy, the fictional owner of Season’s Eatings Bakery.

September 1, 2011
Omnicare rings closing bell at NYSE

Pharmaceutical services provider Omnicare celebrated its 30th anniversary as a public company by ringing the closing bell at the New York Stock Exchange at 4 p.m. on Thursday, the company said.

COVINGTON, Ky. — Pharmaceutical services provider Omnicare celebrated its 30th anniversary as a public company by ringing the closing bell at the New York Stock Exchange at 4 p.m. on Thursday, the company said.

CEO John Figueroa presided over the ringing of the bell to mark the occasion, the company said, as did other members of the company's senior leadership team and 30-year employee Tom Marsh.

August 30, 2011
Sagent names new CFO

Jonathon Singer has been appointed CFO of Sagent Pharmaceuticals, the generic drug maker said.

SCHAUMBURG, Ill. — Jonathon Singer has been appointed CFO of Sagent Pharmaceuticals, the generic drug maker said.

Singer joins Sagent from Landauer, a leader in radiation sciences and services, where he served as SVP finance and CFO. Meanwhile, Sagent's current CFO, Ron Pauli, will be transitioned into a newly created role of chief business officer, where he will be responsible for product launch execution, product pipeline management and business development.

August 26, 2011
Charmin breaks Guinness World Record

Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

CINCINNATI — Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

Charmin said on Friday, which marks National Toilet Paper Day, that the roll measures more than 8 ft. high and a diameter for more than 9 ft. wide and is made entirely of Charmin toilet tissue. The roll was created at P&G's Paper Products company, located outside of Cape Girardeau, Mo., and transported to P&G's headquarters in Cincinnati for the unveiling.

August 26, 2011
Dove, MTV team up to bring up-and-coming female DJs center stage

Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

ENGLEWOOD CLIFFS, N.J. — Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

August 16, 2011
Sears appoints new CFO

Sears Holdings announced Tuesday that Robert Schriesheim will join the company as EVP and CFO.

HOFFMAN ESTATES, Ill. — Sears Holdings announced Tuesday that Robert Schriesheim will join the company as EVP and CFO. Schriesheim, who starts with the company immediately as EVP, will assume his responsibilities as CFO, effective Aug. 22.

Schriesheim, 51, most recently was CFO for Hewitt Associates, leading the company's global financial and administrative roles until its merger with Aon.

August 11, 2011
GMDC fills communications post

The Global Market Development Center earlier this week named Mark Mechelse to the role of director of industry insights.

COLORADO SPRINGS, Colo. — The Global Market Development Center earlier this week named Mark Mechelse to the role of director of industry insights.

"We are excited to welcome Mark Mechelse into GMDC as one of our newest team members," stated Dave McConnell, president and CEO of GMDC. "The addition of his skill set is a compliment to the GMDC strategy that will enhance the connection between our members, as well as GMDC's education programs; and he will provide insight into market trends."

August 4, 2011
Dana Delany partners with Caltrate to celebrate women

Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

NEW YORK — Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

August 3, 2011
Keith Ruck resigns from CFO post at Lannett

A generic pharmaceutical company announced that its CFO has resigned.

PHILADELPHIA — A generic pharmaceutical company announced that its CFO has resigned.

Lannett said that Keith Ruck has exited the company to pursue other interests. The company expects to name a successor soon.

“During his tenure, Keith improved the performance of our accounting and financial reporting team,” Lannett president and CEO Arthur Bedrosian said. “In addition, he was instrumental in upgrading our internal controls and business processes. I would like to thank Keith for his hard work and wish him well in his future endeavors.”

August 3, 2011
Two kids films arrive on DVD, Blu-ray this month

Walt Disney is bringing two animated films to DVD and Blu-ray formats this month.

NEW YORK — Walt Disney Studios Home Entertainment is bringing two animated films to DVD and Blu-ray formats this month.

"Mars Needs Moms" and "The Fox and the Hound 30th Anniversary 2-Movie Collection" will be available Aug. 9 at retailers nationwide.

Mars Needs Moms" in the following formats:

  • 4-disc Blu-ray combo pack (Blu-ray 3D, Blu-ray 2D, DVD and digital copy) for the suggested retail price of $49.99;

  • Two-disc Blu-ray combo pack (Blu-ray 2D + DVD) for $39.99;

August 1, 2011
SC Johnson taps two agencies for integrated marketing support

Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

RACINE, Wis. — Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

SC Johnson said that BBDO will support the company's pest control and home storage divisions, while Ogilvy & Mather will support SC Johnson's home fragrance and home cleaning divisions.

Prior to the announcement, advertising agency network Draftfcb served the global marketing needs of SC Johnson.

July 25, 2011
Head & Shoulders taps Alyson Hannigan as latest brand ambassador

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

CINCINNATI — Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

Hannigan joins Head & Shoulders hair legends, including two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer.

July 15, 2011
Latest 'Pirates' film sets sail for Blu-ray

Walt Disney Studios and Jerry Bruckheimer Films announced that the latest installment of the "Pirates of the Caribbean" series, "Pirates of the Caribbean: On Stranger Tides," will be available on high-definition Blu-ray, Blu-ray 3D and movie download on Oct. 18.

BURBANK, Calif. — Walt Disney Studios and Jerry Bruckheimer Films announced that the latest installment of the "Pirates of the Caribbean" series, "Pirates of the Caribbean: On Stranger Tides," will be available on high-definition Blu-ray, Blu-ray 3-D and movie download on Oct. 18.

July 15, 2011
Polyglot Systems, CarePoint partner to help healthcare providers communicate medication instructions

Polyglot Systems and CarePoint have partnered to help healthcare providers communicate medication instructions more effectively to patients, the two companies said Thursday.

MORRISVILLE, N.C. — Polyglot Systems and CarePoint have partnered to help healthcare providers communicate medication instructions more effectively to patients, the two companies said Thursday.

July 6, 2011
Discovery Fit & Health to debut health-and-wellness products for consumers

Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.

NEW YORK — Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.

July 6, 2011
Duane Reade flagship goes digital with Tensator Virtual Assistant

The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

NEW YORK — The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

June 21, 2011
Magic Bullet, Jenny McCarthy launch Rescue Bullet

Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

LOS ANGELES — Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

New Rescue Bullet is a blue, limited-edition Magic Bullet that will benefit Generation Rescue, an organization that provides guidance and support for medical treatment, which directly improves the quality of life for children living with autism spectrum disorders, as well as for all families in need.

June 20, 2011
Digital coupon wave: Clipping to surfing

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 15, 2011
African Pride brings beauty suite to music festival

Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

NEW ORLEANS — Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

Taking place in the heart of New Orleans on July 2, the appointment-based "My Pride. My Way." suite will serve as an oasis for female concert-goers.

June 13, 2011
Men’s Health Network, Abbott underscore health issues through T-Talk Tune-Up campaign

A new survey indicated that almost 70% of men have an easier time taking care of their cars than their own health.

NEW YORK — A new survey indicated that almost 70% of men have an easier time taking care of their cars than their own health.

The survey of 501 men ages 45 to 65 years, which was commissioned by the Men’s Health Network and drug maker Abbott, also found that more than 40% would be more likely to address car issues than health issues, while 28% don’t visit the doctor regularly, and 56% said they were more worried about their spouse’s health than their own.