Content about Mascara

December 11, 2013

N.Y.C. New York Color, a Coty brand, has developed an array of new products for eyes and lips that will be hitting retail shelves in March.

NEW YORK  — N.Y.C. New York Color, a Coty brand, has developed an array of new products for eyes and lips that will be hitting retail shelves in March.

November 8, 2013

No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

CINCINNATI — No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

Positioned as a breakthrough in no-clump mascara, it promises to offer 200% more volume and zero clumps. How? A double-sided brush with lash-loading and clump-combing zones helps beauty mavens be clump-free, according to the beauty brand.

November 8, 2013

Despite the buzz about BB and CC creams, eye makeup continues to be a rock star within the beauty space.

Despite the buzz about BB and CC creams, eye makeup continues to be a rock star within the beauty space. More specifically, mascara remains a staple for most beauty mavens, and bold brows are making headlines as thin, over-plucked brows fall by the wayside.

(For the full category review, including sales data, click here.)

November 8, 2013

After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

NEW YORK — After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

In 1971, Lilly Pulitzer, a then up-and-coming designer known for her bright and cheery fabrics, inspired Great Lash’s legendary pink and green tube. Since that time, the unique color palette has become instantly recognizable and the symbol of an American beauty icon.

November 1, 2013

Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

PITTSBURGH — Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

October 23, 2013

Coty’s Rimmel London beauty brand, which is celebrating its 180th anniversary, unveiled during a press event on Tuesday its spring 2014 collection, featuring products for eyes, face, lips and nails.

NEW YORK — Coty’s Rimmel London beauty brand, which is celebrating its 180th anniversary, unveiled during a press event on Tuesday its spring 2014 collection, featuring products for eyes, face, lips and nails.

The event, held at Manhattan hotspot The Lion, featured Rimmel London’s global makeup artist Kirstin Piggott and beauty icon and Rimmel partner Georgia May Jagger.

August 21, 2013

BB creams, the popular beauty product that combines cosmetic and skin care benefits, enjoyed a nearly 50% increase in product launches in 2013 versus 2012, according to new research from Mintel.

CHICAGO — BB creams, the popular beauty product that combines cosmetic and skin care benefits, enjoyed a nearly 50% increase in product launches in 2013 versus 2012, according to new research from Mintel.

August 8, 2013

What is the product that many beauty enthusiasts would choose as their top pick if they could choose only one beauty product to wear? Congratulations if you guessed mascara.

What is the product that many beauty enthusiasts would choose as their top pick if they could choose only one beauty product to wear? Congratulations if you guessed mascara.

Market research company Lab42 conducted in May a study among 400 millennial women, ages 18 years to 34 years, to reveal all things beauty. Among the findings: Mascara was the No. 1 product they would wear every day if they could choose one.

July 12, 2013

LashDip, a semi-permanent lash enhancement line that uses gel-based coating to make lashes lusher, has launched its first retail line.

LAS VEGAS — LashDip, a semi-permanent lash enhancement line that uses gel-based coating to make lashes lusher, has launched its first retail line.

It is not a lash extension or a strip; rather it is a weightless, gel-based coating that delivers all the perks of mascara but lasts for weeks.

March 4, 2013

In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to LorealGetNoticed.com for the chance to be named the next "face" of L'Oréal Paris.

NEW YORK — In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to LorealGetNoticed.com for the chance to be named the next "face" of L'Oréal Paris.

November 8, 2012

Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

SANTA MONICA, Calif. — Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

The beauty products maker said it had shipped faux eyelashes, mascara, lipstick sets and others to retailers like CVS, Duane Reade, Kmart, Fred Meyer, Meijer, Ulta and others. The products include Lash Dash Faux Lashes, Kardazzle Alll Over Face Palette Kits, Au Naturel Lip Sets and Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

June 21, 2012

Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.


NEW YORK — Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.


June 11, 2012

Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall as evidenced by its new product lineup slated to hit Target stores and Target.com in August.

MINNEAPOLIS — Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall, as evidenced by its new product lineup slated to hit Target stores and Target.com in August.

New products for fall 2012 include:

Large Lash Mascara ($18): This mascara amplifies lashes with extreme volume and intense color. The oversized brush separates lashes, creating volume in a single sweep. Added vitamins E and B5, and bamboo extract work to nourish and condition for healthy, silky lashes.

May 8, 2012

Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

NEW YORK — Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

“Mega Plush gives women the lush lashes they crave. The look is fullness to the max, yet the technology behind the formula keeps lashes soft and supple so they won’t feel stiff or brittle,” stated Ali Goldstein, VP marketing for Maybelline New York-Garnier. “This is a breakthrough in the volume category.”

January 4, 2012

Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

NEW YORK — Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

Maybelline New York has incorporated 4-mm black fibers into its formula. These elongated, dark fibers provide a dramatic length to lashes. Its exclusive Fiber Fix formula is designed to seal the fibers to each lash while the Fiber Fix brush catches each lash for optimal fiber placement.

December 7, 2011

NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

NEW YORK — NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.

October 25, 2011

L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

NEW YORK — L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

October 24, 2011

Mascara is a beauty essential that very few women will go without. After all, what woman doesn’t want long, lush, sexy lashes? Looking ahead, mascara sales show no signs of clumping.

Mascara is a beauty essential that very few women will go without. After all, what woman doesn’t want long, lush, sexy lashes? Looking ahead, mascara sales show no signs of clumping.

According to data from SymphonyIRI Group, sales of mascara rose nearly 6% to nearly $600 million at food, drug and mass (excluding Walmart) for the 52 weeks ended Sept. 4.

Meanwhile, manufacturers continue to innovate and develop new mascaras that take lash length and volume to new heights.

September 21, 2011

Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

NEW YORK — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

This season, the hottest beauty look out of London is bright, emphasized eyes offset by a natural flush. With high-impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London is aiming to help beauty mavens get noticed this spring.

New products include:

September 13, 2011

Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

NEW YORK — Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

The popular Great Lash brand, known for its bright pink and green packaging, now features, with Lots of Lashes, a new heart-shaped elastomer brush to simplify the application process. In one sweep, the little grabber brush reaches the inner and outer corner of the eye, multiplying and building the lash look with no clumps.

August 24, 2011

The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


NEW YORK ­— The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


July 27, 2011

Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

PORT WASHINGTON, N.Y. — Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

Year-to-date — January through May — total prestige makeup sales increased by 9% to $1.4 billion in U.S. department stores, according to the market research company. For the month of May alone, makeup posted its strongest dollar performance (+11%) in the last three years.

July 20, 2011

Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

NEW YORK — Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

The new Falsies Flared mimics the look of dramatic flared false lashes, lifting lashes up, out and over the top using an exclusive brush innovation. In addition, the flexible-hold formula is enriched with Kera fibers and a film former designed to help coax lashes up and out. The brush and formula work together to coat each lash with product, filling gaps from corner to corner for a dramatic false lash look.

July 20, 2011

Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

NEW YORK — Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

The beauty brand has partnered exclusively with Target to distribute the Great Lash limited-edition collection for a limited time only starting in September. The suggested retail price is $6.99.

July 6, 2011

Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

NEW YORK — Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

The collection, available at Duane Reade Look Boutiques, highlights this upcoming season's most beautiful, rich colors. The palette includes vivid and luminous shades, while conserving the unmistakable feeling of calmness, serenity and glamour of the season. The line consists of five beauty essentials, including: