Content about Mascara

March 4, 2013

In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to LorealGetNoticed.com for the chance to be named the next "face" of L'Oréal Paris.

NEW YORK — In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to LorealGetNoticed.com for the chance to be named the next "face" of L'Oréal Paris.

November 8, 2012

Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

SANTA MONICA, Calif. — Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

The beauty products maker said it had shipped faux eyelashes, mascara, lipstick sets and others to retailers like CVS, Duane Reade, Kmart, Fred Meyer, Meijer, Ulta and others. The products include Lash Dash Faux Lashes, Kardazzle Alll Over Face Palette Kits, Au Naturel Lip Sets and Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

June 21, 2012

Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.


NEW YORK — Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.


June 11, 2012

Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall as evidenced by its new product lineup slated to hit Target stores and Target.com in August.

MINNEAPOLIS — Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall, as evidenced by its new product lineup slated to hit Target stores and Target.com in August.

New products for fall 2012 include:

Large Lash Mascara ($18): This mascara amplifies lashes with extreme volume and intense color. The oversized brush separates lashes, creating volume in a single sweep. Added vitamins E and B5, and bamboo extract work to nourish and condition for healthy, silky lashes.

May 8, 2012

Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

NEW YORK — Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

“Mega Plush gives women the lush lashes they crave. The look is fullness to the max, yet the technology behind the formula keeps lashes soft and supple so they won’t feel stiff or brittle,” stated Ali Goldstein, VP marketing for Maybelline New York-Garnier. “This is a breakthrough in the volume category.”

January 4, 2012

Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

NEW YORK — Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

Maybelline New York has incorporated 4-mm black fibers into its formula. These elongated, dark fibers provide a dramatic length to lashes. Its exclusive Fiber Fix formula is designed to seal the fibers to each lash while the Fiber Fix brush catches each lash for optimal fiber placement.

December 7, 2011

NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

NEW YORK — NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.

October 25, 2011

L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

NEW YORK — L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

October 24, 2011

Mascara is a beauty essential that very few women will go without. After all, what woman doesn’t want long, lush, sexy lashes? Looking ahead, mascara sales show no signs of clumping.

Mascara is a beauty essential that very few women will go without. After all, what woman doesn’t want long, lush, sexy lashes? Looking ahead, mascara sales show no signs of clumping.

According to data from SymphonyIRI Group, sales of mascara rose nearly 6% to nearly $600 million at food, drug and mass (excluding Walmart) for the 52 weeks ended Sept. 4.

Meanwhile, manufacturers continue to innovate and develop new mascaras that take lash length and volume to new heights.

September 21, 2011

Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

NEW YORK — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

This season, the hottest beauty look out of London is bright, emphasized eyes offset by a natural flush. With high-impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London is aiming to help beauty mavens get noticed this spring.

New products include:

September 13, 2011

Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

NEW YORK — Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

The popular Great Lash brand, known for its bright pink and green packaging, now features, with Lots of Lashes, a new heart-shaped elastomer brush to simplify the application process. In one sweep, the little grabber brush reaches the inner and outer corner of the eye, multiplying and building the lash look with no clumps.

August 24, 2011

The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


NEW YORK ­— The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


July 27, 2011

Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

PORT WASHINGTON, N.Y. — Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

Year-to-date — January through May — total prestige makeup sales increased by 9% to $1.4 billion in U.S. department stores, according to the market research company. For the month of May alone, makeup posted its strongest dollar performance (+11%) in the last three years.

July 20, 2011

Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

NEW YORK — Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

The new Falsies Flared mimics the look of dramatic flared false lashes, lifting lashes up, out and over the top using an exclusive brush innovation. In addition, the flexible-hold formula is enriched with Kera fibers and a film former designed to help coax lashes up and out. The brush and formula work together to coat each lash with product, filling gaps from corner to corner for a dramatic false lash look.

July 20, 2011

Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

NEW YORK — Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

The beauty brand has partnered exclusively with Target to distribute the Great Lash limited-edition collection for a limited time only starting in September. The suggested retail price is $6.99.

July 6, 2011

Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

NEW YORK — Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

The collection, available at Duane Reade Look Boutiques, highlights this upcoming season's most beautiful, rich colors. The palette includes vivid and luminous shades, while conserving the unmistakable feeling of calmness, serenity and glamour of the season. The line consists of five beauty essentials, including:

February 1, 2011

Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


November 21, 2010

NYC New York Color, a Coty brand, is gearing up for spring 2011 ...

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

 

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

  • Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

  • City Curls curling mascara ($2.99) with new Curl Xpress technology;

November 10, 2010

At this year's 20th Annual Women of the Year Awards hosted by Glamour magazine, L'Oreal...

NEW YORK At this year's 20th Annual Women of the Year Awards hosted by Glamour magazine, L'Oreal Paris, which sponsored the ceremony, provided honorees with its latest products to try out during the event.

In the green room of the WOTY awards ceremony, held at Carnegie Hall in New York, honorees stopped by the L’Oreal Paris makeup room to check out the beauty brand's latest products, including L’Oreal Paris Colour Riche lip liner and Colour Juice sheer juicy lip gloss, Voluminous Million Lashes mascara and Infallible Never Fail plumping lip gloss.

October 25, 2010

Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with...

NEW YORK Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with the early 2011 launch of new makeup for eyes, lips and face.

For face is the new Match Perfection foundation, which features Smart-Tone technology to mimic skin's natural texture and tone for a match that promises to cover imperfections with traceless blendability. An oxygen complex helps skin breathe as the blue-sapphire complex fights yellow undertones to prevent skin from looking sallow. It comes in 16 different shades and is priced at $8.99 each.

October 24, 2010

Sales of face and eye makeup have been on the rise in the mass market...

October 5, 2010

Cosmetics brand Hard Candy will roll out new product categories, shades and technology exclusively at...

NEW YORK Cosmetics brand Hard Candy will roll out new product categories, shades and technology exclusively at Walmart and Walmart.com in mid-October.

 

New categories include:

September 26, 2010

No more scraping the mascara brush against the tube or wiping it off with a...

WHITE PLAINS, N.Y. —No more scraping the mascara brush against the tube or wiping it off with a tissue. U. Control Packaging’s LashControl is a squeezable mascara that enables you to regulate the amount of mascara product on the brush without the mess.

How it works: Hold the “flexible wiper” (the colored section of the tube) and unscrew the cap. Then squee ze the flexible wiper sleeve as you pull the brush from the tube, apply the mascara and then squeeze the brush clean to further lengthen and separate lashes.

July 7, 2010

The eyes have it! That's what new Mintel research indicated, as eye makeup sales have...

June 6, 2010

A recent Maybelline makeover event at 100 Walgreens stores in Florida not only boosted product...