Content about Mascara

SANTA MONICA, Calif. — Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

The beauty products maker said it had shipped faux eyelashes, mascara, lipstick sets and others to retailers like CVS, Duane Reade, Kmart, Fred Meyer, Meijer, Ulta and others. The products include Lash Dash Faux Lashes, Kardazzle Alll Over Face Palette Kits, Au Naturel Lip Sets and Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

MINNEAPOLIS — Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall, as evidenced by its new product lineup slated to hit Target stores and Target.com in August.

New products for fall 2012 include:

Large Lash Mascara ($18): This mascara amplifies lashes with extreme volume and intense color. The oversized brush separates lashes, creating volume in a single sweep. Added vitamins E and B5, and bamboo extract work to nourish and condition for healthy, silky lashes.

NEW YORK — Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

Maybelline New York has incorporated 4-mm black fibers into its formula. These elongated, dark fibers provide a dramatic length to lashes. Its exclusive Fiber Fix formula is designed to seal the fibers to each lash while the Fiber Fix brush catches each lash for optimal fiber placement.

NEW YORK — L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

NEW YORK — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

This season, the hottest beauty look out of London is bright, emphasized eyes offset by a natural flush. With high-impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London is aiming to help beauty mavens get noticed this spring.

New products include:

NEW YORK ­— The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


NEW YORK — Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

The new Falsies Flared mimics the look of dramatic flared false lashes, lifting lashes up, out and over the top using an exclusive brush innovation. In addition, the flexible-hold formula is enriched with Kera fibers and a film former designed to help coax lashes up and out. The brush and formula work together to coat each lash with product, filling gaps from corner to corner for a dramatic false lash look.

NEW YORK — Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

The collection, available at Duane Reade Look Boutiques, highlights this upcoming season's most beautiful, rich colors. The palette includes vivid and luminous shades, while conserving the unmistakable feeling of calmness, serenity and glamour of the season. The line consists of five beauty essentials, including:

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

• Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

• City Curls curling mascara ($2.99) with new Curl Xpress technology;

NEW YORK Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with the early 2011 launch of new makeup for eyes, lips and face.

For face is the new Match Perfection foundation, which features Smart-Tone technology to mimic skin's natural texture and tone for a match that promises to cover imperfections with traceless blendability. An oxygen complex helps skin breathe as the blue-sapphire complex fights yellow undertones to prevent skin from looking sallow. It comes in 16 different shades and is priced at $8.99 each.

NEW YORK Cosmetics brand Hard Candy will roll out new product categories, shades and technology exclusively at Walmart and Walmart.com in mid-October.

New categories include: