Content about Mars

May 1, 2013
Snickers Bites partners with female jockey for Kentucky Derby giveaway

Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

HACKETTSTOWN, N.J. — Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

Mars Chocolate North America officially partnered with Rosie by announcing Snickers will give away 1 million Snickers Bites — which are unwrapped, bite-sized versions of the candy bar — if she wins the famous race on May 4.

April 12, 2013
Mars Chocolate offers sneak peek for Valentine's Day 2014

Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

  • Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

  • Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

November 5, 2012
ReportersNotebook — Consumables, 11/5/12

Mars Chocolate has unveiled its Easter 2013 lineup.

SUPPLIER NEWS — Mars Chocolate has unveiled its Easter 2013 lineup. The new items this spring will include Snickers Peanut Butter Squared minis, Dove Silky Smooth white chocolate eggs, Twix minis-filled eggs, M&M’s milk chocolate fun size filled gift box, 
Snickers Eggs 2-To-Go, Snickers Peanut Butter Eggs 2-To-Go and Dove Silky Smooth white chocolate bunny. The new Easter products carry a suggested retail price range of 60 cents to $3.99.


October 10, 2012
Mars Chocolate to debut Snickers Bites and Milky Way Bites

Mars Chocolate is gearing up for the launch of new candies that are "unwrapped, pop-'em-in-your-mouth, bite-sized cubes."

HACKETTSTOWN, N.J. — Mars Chocolate is gearing up for the launch of new candies that are "unwrapped, pop-'em-in-your-mouth, bite-sized cubes."

New Snickers Bites and Milky Way Bites are "a convenient and easier-to-eat format," Mars Chocolate said.

Kosher-certified and available at stores nationwide in May 2013, Snickers Bites and Milky Way Bites will be available in 2.83-oz. bags for a suggested retail price of $1.49 each. Snickers Bites and Milky Way Bites also will be available in 8-oz. and 7-oz. bags, respectively, for $2.99 each.

October 8, 2012
Mars Chocolate unveils Easter 2013 items

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

  • Snickers Peanut Butter Squared minis;

September 6, 2012
Snickers adds NFL Minis to roster

Mars Chocolate North America is ready for some football.

HACKETTSTOWN, N.J. — Mars Chocolate North America is ready for some football.

The chocolate maker said it has launched its Snickers limited-edition NFL Minis, a 40-oz. pack of Snickers Minis that are adorned with wrappers featuring all 32 National Football League team logos.

April 27, 2011
Having your cake and ice cream too with Blue Bunny

Blue Bunny is expanding its ice cream lineup with decadent flavors that feature pieces of cake.

LE MARS, Iowa — Blue Bunny is expanding its ice cream lineup with decadent flavors that feature pieces of cake.

The brand partnered with celebrity cake baker Duff Goldman to create such ice cream flavors as Red Carpet Red Velvet Cake, Chocolate Lovers Triple Chocolate Cake, I Do! I Do! Wedding Cake and Strawberries Are Forever Shortcake.