Content about Mars Chocolate North America

December 26, 2013

Mars will launch a new M&M flavor in May, M&M’s Brand Birthday Cake Chocolate Candies.

HACKETTSTOWN, N.J. — Mars will launch a new M&M flavor in May, M&M’s Brand Birthday Cake Chocolate Candies. The flavor “symbolizes family celebrations, so we think it’s a great fit with our M&M’s brand,” said Larry Lupo, Mars Chocolate North America’s VP sales for convenience and drug channels. The milk chocolate infused with birthday cake flavored candies will be available in a 1.4-oz. single pack for $1.09 and an 8-oz. stand-up-pouch for $2.99.

October 16, 2013

Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

HACKETTSTOWN, N.J. — Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

August 9, 2013

In his new role leading the Mars Chocolate sales organization, LaBerge will oversee the strategy and execution of its retail management, customer account teams, field sales and customer development.

HACKETTSTOWN, N.J. — Mars Chocolate North America announced today that Rick LaBerge has joined the company as VP of sales. In his new role leading the Mars Chocolate sales organization, LaBerge will oversee the strategy and execution of its retail management, customer account teams, field sales and customer development. He serves as a member of the Mars Senior Management Team and will play an active role in industry events.

June 7, 2012

Mars Chocolate is bringing a new treat to the frozen food aisle.

HACKETTSTOWN, N.J. — Mars Chocolate is bringing a new treat to the frozen food aisle.

New Milky Way chocolate ice cream bars are made with chocolate ice cream, a layer of caramel and covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste, the company said. The treat now is available at stores nationwide.

August 10, 2011

On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

February 1, 2011

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

“The old standbys are comfort brands for consumers, and manufacturers continue to trade off their following with new products,” said Lisbeth Echeandia, VP trade marketing of consulting firm Frey Enterprises.