Content about Mars Bar

July 16, 2012

Mars Chocolate is extending its classic Milky Way franchise further into the ice cream category with new Milky Way chocolate ice cream bars.

Mars Chocolate is extending its classic Milky Way franchise further into the ice cream category with new Milky Way chocolate ice cream bars. The bars are made with chocolate ice cream, a layer of caramel and are covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste.


June 7, 2012

Mars Chocolate is bringing a new treat to the frozen food aisle.

HACKETTSTOWN, N.J. — Mars Chocolate is bringing a new treat to the frozen food aisle.

New Milky Way chocolate ice cream bars are made with chocolate ice cream, a layer of caramel and covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste, the company said. The treat now is available at stores nationwide.

March 6, 2012

Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

HACKETTSTOWN, N.J. — Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

The new treats include:

February 17, 2012

Mars is extending its popular Dove brand with its new chocolate-covered raisins and peanuts mix.

HACKETTSTOWN, N.J. — Mars is extending its popular Dove brand with its new chocolate-covered raisins and peanuts mix. Dove’s new spin on the classic combination of taste and textures will hit retail shelves in April and is packaged in a standup pouch designed to enhance shelf presence.


The “hand-to-mouth” candy segment increasingly is popular with consumers. With $1.6 billion in sales annually, according to Mars, unwrapped bite-sized candy is emerging as a growth segment for manufacturers and retailers.


February 16, 2012

Mars Chocolate is putting its candy bars on a diet, according to published reports.

HACKETTSTOWN, N.J. — Mars Chocolate is putting its candy bars on a diet, according to published reports.

The company is said to limit the calories on its well-known candy brands, including Snickers and Twix. According to a Reuters report, candy bars will tout no more than 250 calories by 2013. What's more, the report said, such items as the 540-calorie king-size Snickers bar will be pulled from the market by 2014.

January 13, 2012

In an effort to help consumers keep their New Year's resolutions, Mars Chocolate North America said its Dove Dark Chocolate brand has partnered with celebrity chef Claire Robinson.

HACKETTSTOWN, N.J. — In an effort to help consumers keep their New Year's resolutions, Mars Chocolate North America said its Dove Dark Chocolate brand has partnered with celebrity chef Claire Robinson.

October 4, 2011

Mars Chocolate North America is expanding its portfolio with new varieties and snack sizes for some of its brands.

CHICAGO — Mars Chocolate North America is expanding its portfolio with new varieties and snack sizes for some of its brands.

The products, which were unveiled at the National Association of Convenience Stores Show in Chicago this week, will include:

  • 3 Musketeers coconut bar: Debuting in December for a suggested retail price of $1.09;

  • Dove chocolate singles bars (available in milk and dark chocolate): Relaunching in a wider size (10% increase in weight) in Jan. 2012 for a suggested retail price of $1.09;

September 6, 2011

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.

How it works:

August 10, 2011

On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

August 2, 2011

Mars Chocolate is looking to breathe new life into the energy bar market.

HACKETTSTOWN, N.J. — Mars Chocolate is looking to breathe new life into the energy bar market.

The company announced the launch of its new Marathon Smart Stuff bars, which combine real chocolate with such wholesome ingredients as blueberries, cranberries and peanuts. Each bar contains 140 calories or less per serving, a blend of eight essential vitamins and minerals, and is an excellent source of calcium, Mars Chocolate said.

July 25, 2011

Mars Chocolate North America introduced the Marathon Smart Stuff bar, a snacking solution that contains such healthful ingredients as dried fruits and nuts, and is fortified with a blend of eight essential vitamins and minerals. 


HACKETTSTOWN, N.J. — Mars Chocolate North America introduced the Marathon Smart Stuff bar, a snacking solution that contains such healthful ingredients as dried fruits and nuts, and is fortified with a blend of eight essential vitamins and minerals. 


The bars contain 140 calories or less per serving and 5 g of whole grains. Marathon bars don’t contain high-fructose corn syrup, artificial flavors, colors or sweeteners.


July 15, 2011

Mars Chocolate North America announced that its Snickers brand is continuing its partnership with Feeding America to help "Bar Hunger." Comedian Jim Gaffigan was selected to champion the cause.

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that its Snickers brand is continuing its partnership with Feeding America to help "Bar Hunger." Comedian Jim Gaffigan was selected to champion the cause.

Through the campaign, Snickers will help provide the equivalent of up to 3.5 million meals to Feeding America and will educated consumers to help.

June 14, 2011

Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.

HACKETTSTOWN, N.J. — Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.

The company is bringing its Milky Way, Snickers and Twix brands together for the "Take Your Caramel Pick" campaign, which will include new national media spots, store displays — in which retailers can choose from a mixed singles caramel shipper with 192 items or a 72-count mixed singles caramel counter unit — as well as a consumer incentive, "75 cents off two" candies.

May 20, 2011

Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix's Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.

April 25, 2011

Snickers really wants consumers to "love" its latest confection.

HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.

The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site's "like" button — to celebrate the launch of Snickers Peanut Butter Squared.

March 29, 2011

Kudos is rolling out a new and improved line of granola bars this May.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new and improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at KudosBar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

February 22, 2011

As the holiday season comes to a close, Mars Chocolate North America already is unveiling its winter holiday offerings for 2011.

HACKETTSTOWN, N.J. — As the holiday season comes to a close, Mars Chocolate North America already is unveiling its winter holiday offerings for 2011.

Mars said it is expanding its M&M's and Dove brands with seasonal candies that capture the holiday spirit, including new gifting displays for retailers.

New products include such items as M&M's stocking tin ornaments, which are filled with M&M’s milk chocolate candies, and Dove silky and smooth truffles, available in milk and dark chocolate.

February 1, 2011

HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.


January 3, 2011

Mars Chocolate is pairing its classic Snickers candy with peanut butter.

HACKETTSTOWN, N.J. — Mars Chocolate is pairing its classic Snickers candy with peanut butter.

Snickers Peanut Butter Squared boasts classic Snickers taste, which includes peanuts, caramel, nougat and milk chocolate, but also possesses the rich decadence of peanut butter. Each 1.78-oz. singles pack includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

October 5, 2010

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...

ATLANTA Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice cream.

 

Mars will unveil several new items this week at this year's National Association of Convenience Stores show in Atlanta:

September 9, 2010

Mars Chocolate North America is hosting a Dove chocolate football party in New York's Times...

HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York's Times Square on Monday to kick off the 2010 NFL season.

The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

June 13, 2010

Beloved candy brand M&M's debuted its newest addition that has the perfect blend of sweet...

June 9, 2010

Mars has rolled out a new Milky Way product for fans seeking the ultimate caramel...

May 16, 2010

A desire to try to start a family and to support a healthy potential pregnancy...

March 29, 2010

The candy bar known to satisfy hunger has reached a milestone: its 80th birthday....