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HACKETTSTOWN, N.J. — Mars Chocolate is bringing a new treat to the frozen food aisle.

New Milky Way chocolate ice cream bars are made with chocolate ice cream, a layer of caramel and covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste, the company said. The treat now is available at stores nationwide.

HACKETTSTOWN, N.J. — Mars is extending its popular Dove brand with its new chocolate-covered raisins and peanuts mix. Dove’s new spin on the classic combination of taste and textures will hit retail shelves in April and is packaged in a standup pouch designed to enhance shelf presence.


The “hand-to-mouth” candy segment increasingly is popular with consumers. With $1.6 billion in sales annually, according to Mars, unwrapped bite-sized candy is emerging as a growth segment for manufacturers and retailers.


HACKETTSTOWN, N.J. — In an effort to help consumers keep their New Year's resolutions, Mars Chocolate North America said its Dove Dark Chocolate brand has partnered with celebrity chef Claire Robinson.

HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.

How it works:

HACKETTSTOWN, N.J. — Mars Chocolate is looking to breathe new life into the energy bar market.

The company announced the launch of its new Marathon Smart Stuff bars, which combine real chocolate with such wholesome ingredients as blueberries, cranberries and peanuts. Each bar contains 140 calories or less per serving, a blend of eight essential vitamins and minerals, and is an excellent source of calcium, Mars Chocolate said.

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that its Snickers brand is continuing its partnership with Feeding America to help "Bar Hunger." Comedian Jim Gaffigan was selected to champion the cause.

Through the campaign, Snickers will help provide the equivalent of up to 3.5 million meals to Feeding America and will educated consumers to help.

HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix's Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new and improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at KudosBar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.


ATLANTA Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice cream.

Mars will unveil several new items this week at this year's National Association of Convenience Stores show in Atlanta: