CITY OF INDUSTRY, Calif. — Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.
On the heels of its recent announcement of singer Fergie as the brand's global beauty ambassador, Wet 'n Wild is partnering with the German distributor in an effort to further its global expansion.
The brand is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers.
