Content about Marketing

July 11, 2013

Target announced the Bullseye University Digital Experience, which features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday, and enter contests to win college gear.

MINNEAPOLIS — Target Corp. is launching a multichannel marketing effort aimed at college students and their families, the mass merchandise retailer said Thursday.

Target announced the Bullseye University Digital Experience, which features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday, and enter contests to win college gear.

July 10, 2013

CVS/pharmacy and private sector benefits program Veterans Advantage have announced a new in-store savings program for Veterans Advantage's VetRewards Card members, honoring military and veteran families with savings on thousands of CVS/pharmacy brand products at CVS/pharmacy stores.

WOONSOCKET, R.I. — CVS/pharmacy and private sector benefits program Veterans Advantage have announced a new in-store savings program for Veterans Advantage's VetRewards Card members, honoring military and veteran families with savings on thousands of CVS/pharmacy brand products at CVS/pharmacy stores.

July 9, 2013

IRI on Tuesday announced the purchase of FreshLook Marketing Group, a leading supplier of market research information and consulting services to the fresh food industry.

CHICAGO — IRI on Tuesday announced the purchase of FreshLook Marketing Group, a leading supplier of market research information and consulting services to the fresh food industry.

July 9, 2013

Kroger on Tuesday announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Harris Teeter for $49.38 per share in cash as part of a deal valued upward of $2.5 billion.

CINCINNATI — Kroger on Tuesday announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Harris Teeter for $49.38 per share in cash as part of a deal valued upward of $2.5 billion. 

The transaction price represents a premium of 33.7% to the Harris Teeter closing share price on Jan. 18, 2013, the day of the first media report that Harris Teeter was evaluating strategic alternatives. The terms of the agreement were approved by the boards of both companies.

July 8, 2013

Royal Ahold's U.S. division has appointed a new executive to head the division's brand management and private label development, the company said.

CARLISLE, Pa. — Royal Ahold's U.S. division has appointed Juan De Paoli to head the division's brand management and private-label development, the company said.

Ahold USA announced that it had hired De Paoli as SVP brand management and own brands, effective Monday. Ahold USA runs the Stop & Shop, Giant Food of Landover, Md., and Giant Food Stores of Carlisle, Pa., chains, as well as the Peapod online grocery service.

July 3, 2013

Less than a year after it unveiled its "virtual grocery store" concept at commuter rail stations in Chicago and the Northeast, online grocer Peapod is taking the idea on the road in a new promotional campaign.

CHICAGO — Less than a year after it unveiled its "virtual grocery store" concept at commuter rail stations in Chicago and the Northeast, online grocer Peapod is taking the idea on the road in a new promotional campaign.

July 1, 2013

Target is opening two more stores next year, the mass merchandise retail chain said.

MINNEAPOLIS — Target is opening two more stores next year, the mass merchandise retail chain said.

The company announced Friday that it would open a store in San Jose, Calif., in March 2014, and also announced Monday it would open a store in Spokane, Wash., in July 2014.

The announcement of the store openings follows the announcement last week of two additional March 2014 store openings, in Fresno and Rocklin, Calif. The Fresno and San Jose stores will be 140,000 sq. ft., while the Rocklin store will be 136,000 sq. ft, and the Spokane store will be 135,000 sq. ft.

June 27, 2013

DSN talks to Chuck Wilson, vice president of Health Mart pharmacy operations, about its new Local Marketing Program designed to help Health Mart members attract new patients and drive revenue.

Drug Store News talked with Chuck Wilson, vice president of Health Mart pharmacy operations, about its new Local Marketing Program designed to help Health Mart members attract new patients and drive revenue.

DSN: One of the highlights of the Health Mart Annual Meeting is the new Local Marketing Support program. Can you tell us more about that?

June 26, 2013

Drug supply company ScripsAmerica has entered a marketing and distribution deal for a line of OTC pain relievers and fever reducers.

LANGHORNE, Pa. — Drug supply company ScripsAmerica has entered a marketing and distribution deal for a line of OTC pain relievers and fever reducers.

ScripsAmerica said Wednesday that it had made an agreement with DPG Distribution, which provides global sales, marketing and distribution for high-end retail consumer products, for the RapiMed line. DPG's clients include Walgreens, Target, ShopRite, Walmart and Costco. ScripsAmerica plans to launch RapiMed in September. Financial terms of the deal were not disclosed.

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention will be the key to growth while 35% suggested adding to their customer bases will be key.  

June 21, 2013

RetailMeNot.com, a U.S. digital coupon website, announced the results of a mobile commerce survey reviewing consumers' current mobile commerce behaviors. The results were presented at the Internet Retailer Conference & Exhibition in Chicago on June 7.

AUSTIN, Texas — RetailMeNot.com, a U.S. digital coupon website, today announced the results of a mobile commerce survey reviewing consumers' current mobile commerce behaviors. The results were presented at the Internet Retailer Conference & Exhibition in Chicago on June 7.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

CINCINNATI — Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 19, 2013

Rite Aid is launching an extension to its Wellness+ loyalty card program aimed at elderly customers, the retail pharmacy chain said Wednesday.

CAMP HILL, Pa. — Rite Aid is launching an extension to its Wellness+ loyalty card program aimed at elderly customers, the retail pharmacy chain said Wednesday.

Rite Aid announced Wellness65+, which makes customers age 65 years and older who enroll automatically eligible for an expanded pharmacist consultation, during which they can bring in current medications for a review by the pharmacist and discuss immunization needs.

June 18, 2013

Consumer packaged goods companies and retailers that sell their products have managed to stay strong despite economic difficulty, according to a new report.

WASHINGTON — Consumer packaged goods companies and retailers that sell their products have managed to stay strong despite economic difficulty, according to a new report.

The 2013 financial performance report, "Growth Strategies: Unlocking the Power of the Consumer," conducted by the Grocery Manufacturers Association and PwC, found that despite overall slowing net sales growth rates in 2012, food, beverage and household product companies had respective sales growth of 7%, 5.5% and 3.2%.

June 18, 2013

Memberships in drug store loyalty programs have grown by 45% over the past couple years to total more than 140 million, according to a new report.

CINCINNATI — Memberships in drug store loyalty programs have grown by 45% over the past couple years to total more than 140 million, according to a new report.

June 17, 2013

Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.

NEW YORK — Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.

June 17, 2013

A new report by Accenture ACN states that the number of U.S. retail-based health clinics will double and drive $800 in annual cost savings by 2015.

Well, it's not just DSN saying it anymore. The massive ramp up is happening and, according to Accenture, the number of retail clinics is expected to increase 20% to 25% per year between now and 2015 and double from 1,418 to 2,868 clinics in that time period.

A new report by Accenture ACN states that the number of U.S. retail-based health clinics will double and drive $800 million in annual cost savings by 2015.

Well, it's not just DSN saying it anymore. The massive ramp up is happening and, according to Accenture, the number of retail clinics is expected to increase 20% to 25% per year between now and 2015, and double from 1,418 to 2,868 clinics in that time period.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

VENICE, Calif. — ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 12, 2013

Inmar on Wednesday announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program, which adds paperless coupons to Weis' marketing portfolio.

 WINSTON-SALEM, N.C. — Inmar on Wednesday announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program, which adds paperless coupons to Weis' marketing portfolio.

According to Inmar, redemption of paperless coupons has doubled in volume every year since 2008. In 2012, Inmar processed more than 20 million paperless coupons.

June 11, 2013

Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program.

CINCINNATI — Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program. P&G employees, their family and friends and the local community gathered in the Tower Gardens at the P&G general offices to donate more than 400 ponytails to benefit the cause, which creates free real-hair wigs for women undergoing cancer treatments.

June 7, 2013

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

NEW YORK — The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

(Andrew Videira of Beiersdorf digital marketing team at FIT Capstone)

June 7, 2013

When did providing customer service become an inconvenience for some retail staff?" asks Hamacher Group's Dave Wendland. "Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins with, 'Sorry for interrupting, but …' Think about that. 'Sorry for interrupting' what?

Perhaps I have become too cynical. But really, when did providing customer service become an inconvenience for some retail staff? Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins with, “Sorry for interrupting, but …” Think about that. “Sorry for interrupting” what?

June 7, 2013

American Licorice Co. announced that its Sour Punch Punchies candy will be available nationwide at all Target stores beginning in June.

LOS ANGELES — American Licorice Company announced today that its Sour Punch Punchies candy will be available nationwide at all Target stores beginning in June.

June 6, 2013

With former chief A.G. Lafley back at Procter & Gamble as president and CEO, the company is grouping its Global Business Units into four industry-based sectors to support its current growth strategies of strengthening developed market businesses, maintaining developing market momentum, building a strong innovation pipeline and driving productivity improvements.

CINCINNATI — With former chief A.G. Lafley back at Procter & Gamble as president and CEO, the company is grouping its Global Business Units into four industry-based sectors to support its current growth strategies of strengthening developed market businesses, maintaining developing market momentum, building a strong innovation pipeline and driving productivity improvements.

June 4, 2013

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.