Content about Marketing

PLEASANTON, Calif. — Safeway late Wednesday announced that Steve Burd, its long-time chairman and CEO, will retire at the company's annual stockholders meeting on May 14, 2013. Safeway's board will begin a search for a successor, and will consider both internal and external candidates for the job, the grocer stated.  

NEW YORK — Consumers continued to shop online in ever-increasing numbers this holiday season, according to Chase Holiday Pulse, an aggregator of payment processing data from 50 of Chase Paymentech's largest U.S. e-commerce merchants. Pulse results showed YTD year-over-year sales growth of 15.2%.

For the overall holiday season, Oct. 29 through Dec. 25, the Pulse analysis also revealed transaction growth was up 24.3% YoY, while the average ticket price number continued to decline by 7.3% YoY.

NEW YORK — More consumers plan to spend more on holiday shopping this year than last, according to a new Nielsen survey.

According to the "Nielsen Holiday Survey," 54% of consumers stated they still haven't started their holiday shopping. The weekly survey polled 1,100 households starting in September, and the market research company releases results weekly. Respondents said their top destinations for holiday shoppings would be supercenters, departments stores and the Internet.

TORONTO — Customer service is the key driver of brand advocacy in retail pharmacy, according to a new study.

A new survey by Wolters Kluwer Health indicated that a large majority of consumers think it's a good thing that more individuals are taking a larger and more active role in their own health care.

This should come as no surprise, as recent years have seen tremendous growth in things like electronic personal health records, mobile apps and use of social media. It also ties in with trends in the devolution of health care to the consumer level, such as retail clinics.

CHICAGO — Holiday shoppers continued their quest for the perfect gifts during the week ended Dec. 8, according to ShopperTrak. Consumer activity drove a 7.8% increase in foot traffic and 6.5% increase in sales from the previous week.

EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

MIAMI — Navarro Discount Pharmacy has announced the opening of its 32nd store in Kendall, Fla.

“The new store in West Kendall is well-positioned in the Kendale Lakes Plaza among other discount brand retailers,” stated Juan Ortiz, president and CEO of Navarro Discount Pharmacy. “We are also pleased to return to the Kendall area and meet the demands of the community looking for Navarro’s everyday low pricing and unique assortment.”

DEERFIELD, Ill. — Walgreens Wednesday morning reported November sales of $5.9 billion, a decrease of 3.9% versus the same period last year. Total front-end sales decreased 0.3% compared with the same month in fiscal 2012, while comparable store front-end sales were down 1.7%. Customer traffic in comparable stores was down 4.9% while basket size increased 3.2%.

However, registrations for Walgreens Balance Rewards loyalty program, which launched in September, totaled more than 38 million through November, denoting a strong start for the program. 

 MEMPHIS, Tenn. — Fred's on Thurday reported a total sales decline of 1% to $150.4 million for the four weeks ended Nov. 24. Comparable store sales for the month declined 3.6% versus an increase of 1.5% in the same period last year.

An often-heard remark in arguments between people is, “You’re not looking at the big picture.” But it’s often just as important to look not just at the big picture, but all the little parts that constitute it, especially if you’re the head of store operations for a major retail chain.


The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


It is those two words that have helped inform Rite Aid’s entire wellness platform, from the introduction of its wellness+ loyalty card program in 2010 to the rollout of its new Wellness stores, beginning in 2011. It is those two words that have helped reinvigorate Rite Aid’s business — from how the store is formatted and how it looks, to the energy that pops among Rite Aid’s Wellness Ambassadors.