Content about Marketing

November 11, 2013

H-E-B has opted to buck the trend of retailers opening their doors to Black Friday deals as early as Thanksgiving Day, the company announced Friday.

SAN ANTONIO — H-E-B has opted to buck the trend of retailers opening their doors to Black Friday deals as early as Thanksgiving Day, the company announced Friday. 

November 11, 2013

Target will make use of its omnichannel offerings for Black Friday, the mass-merchandise retailer said Monday.

MINNEAPOLIS — Target will make use of its omnichannel offerings for Black Friday, the mass-merchandise retailer said Monday.

Target, whose stores will open on Thanksgiving day at 8 p.m., will offer sales in stores and on its website, as well as through the Cartwheel mobile app.

November 8, 2013

Like any company looking to stage a turnaround, Rite Aid has employed multiple tactics to return to profitability and win back investors’ favor, but few of those programs have been as important to the chain’s efforts as its loyalty card program.

Like any company looking to stage a turnaround, Rite Aid has employed multiple tactics to return to profitability and win back investors’ favor, but few of those programs have been as important to the chain’s efforts as its loyalty card program.

While it’s neither the first retail pharmacy loyalty program nor the largest, Wellness+ stands out as being the first to tie in specifically to the pharmacy — and that’s what has helped make it so successful.

November 8, 2013

The Senate this past week heard legislation that would reverse the provision of the Patient Protection and Affordable Care Act mandating a prescription on the sale of an over-the-counter medicine being paid for through a flexible spending account. All those in the retail pharmacy industry are staunch supporters of the legislation.

And that's because retail pharmacy gets it. It's not about the sales — has anyone ever heard of a consumer who decided not to purchase a pain reliever or cough syrup because it wasn't an eligible FSA purchase without a trip to their doctor? No. That person doesn't exist — they'll buy the same amount of OTCs to cure what's ailing them with an FSA as without an FSA. No, it's about the value inherent within OTCs. It's about tapping into that value to the benefit of both consumers and overall health care.

The Senate this past week heard legislation that would reverse the provision of the Patient Protection and Affordable Care Act mandating a prescription on the sale of an over-the-counter medicine being paid for through a flexible spending account. All those in the retail pharmacy industry are staunch supporters of the legislation. 

November 7, 2013

From Sears Holdings' perspective, opening Kmart stores on the morning of Thanksgiving gives customers a convenient way to shop for holiday gifts. But many customers see things differently, and the retail giant is taking some flak for the decision.

NEW YORK — From Sears Holdings' perspective, opening Kmart stores on the morning of Thanksgiving gives customers a convenient way to shop for holiday gifts. But many customers see things differently, and the retail giant is taking some flak for the decision.

November 5, 2013

Negative experiences in one shopping channel can influence consumers' perceptions of other channels too, according to a new survey.

CHELMSFORD, Mass. — Negative experiences in one shopping channel can influence consumers' perceptions of other channels too, according to a new survey.

The survey, "Holiday 2013: Top Trends to Watch," commissioned by Kronos and conducted online by Harris Interactive, found that 68% of Americans report that a negative experience in one channel can influence how they perceive physical stores, online, mobile, phone centers and catalogs. The survey was conducted from Sept. 26-30 among 2,003 adults.

November 4, 2013

Underwhelming fall sales and continued economic and federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season, according to a recent BDO USA survey released Monday.

CHICAGO — Underwhelming fall sales and continued economic and federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season, according to a recent BDO USA survey released Monday. 

November 4, 2013

Target is extending its hours during holiday shopping season at its Canadian stores, the mass-merchandise retailer said Monday.

MISSISSAUGA, Ontario — Target is extending its hours during the holiday shopping season at its Canadian stores, the mass merchandise retailer said Monday.

Target said most of its Canadian locations would offer extended hours from Nov. 29 to Dec. 30 as part of the "My Kind of Holiday" marketing campaign. The retailer will also extend its price-matching policy for the season; if customers purchase a qualifying item at Target between Nov. 1 and Dec. 24 and subsequently find it for less in a local competitors printed ad, Target will match the competitor's price.

November 1, 2013

A recent survey, dubbed the “Retail Buying Experience,” by Experticity has revealed an expertise gap among sales associates at retail. The survey also found that consumers value expertise above all else, but 2-out-of-5 consumers said they are routinely disappointed by the lack of expertise they encounter in the stores.

The survey findings really point to one word: personalization. Like the survey says, consumers want help with their buying decisions, and they want the retailers to be an active player in their shopping experience. They want retail sales associates who have product knowledge, can help in selecting the right products, have category knowledge and can assist in finding alternatives when the first choice is not available. They want personalization.

A recent survey, dubbed the “Retail Buying Experience,” by Experticity has revealed an expertise gap among sales associates at retail. The survey also found that consumers value expertise above all else, but 2-out-of-5 consumers said they are routinely disappointed by the lack of expertise they encounter in the stores.

The survey findings really point to one word: personalization.

November 1, 2013

Almost 9-in-10 (88%) consumers will shop in stores this holiday season, compared to 75% who will shop online and 16% who will shop via mobile device.

San Francisco —  Almost 9-in-10 (88%) consumers will shop in stores this holiday season, compared to 75% who will shop online and 16% who will shop via mobile device. A new Harris Interactive survey co-sponsored by Aerohive Networks and Euclid also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping.

Specifically, consumers are most concerned about crowds (42%), lines (29%), and out-of-stock items (15%) affecting their in-store holiday shopping this year.

October 30, 2013

A majority of Americans repeatedly buy products that retailers have on promotion and many also say they would return to a brick-and-mortar store when alerted to upcoming sales of previously purchased items, according to a new survey.

NEW YORK — A majority of Americans repeatedly buy products that retailers have on promotion and many also say they would return to a brick-and-mortar store when alerted to upcoming sales of previously purchased items, according to a new survey by Synqera, a retail technology startup that develops big data-driven technologies to bring personalized online shopping experience to physical retail stores.

October 29, 2013

Procter & Gamble, a Worldwide Olympic Partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands), and Pantene athlete Elena Ilinykh (Russia).

October 28, 2013

A growing number of consumers are concerned about their privacy when they sign up for loyalty card programs, according to a new survey.

CHICAGO — A growing number of consumers are concerned about their privacy when they sign up for loyalty card programs, according to a new survey.

Market research firm Mintel found that 32% of Americans believe the privacy of their personal information is an important attribute of a loyalty program, and one-tenth or more express frustration or dissatisfaction with too much personal information being requested during enrollment and lack of control over the privacy of their information. The report was based on a survey of 2,000 adults.

October 25, 2013

For the second year in a row, Dollar General has topped Kantar Retail’s opening price point survey, narrowly beating out Walmart.

BOSTON — For the second year in a row, Dollar General has topped Kantar Retail’s opening price point survey, narrowly beating out Walmart. 

October 24, 2013

With the excitement of the launch of CVS/pharmacy's new myWeekly Ad still in the air, SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance's Big Data Download to discuss the importance of the digital circular.

WOONSOCKET, R.I. — With the excitement of the launch of CVS/pharmacy's new myWeekly Ad still in the air, SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance's Big Data Download to discuss the importance of the digital circular.

October 24, 2013

A new store pickup program and price matching are among the ways Target is looking to attract customers during the holiday shopping season, the mass merchandise retailer said Thursday.

MINNEAPOLIS — A new store pickup program and price matching are among the ways Target is looking to attract customers during the holiday shopping season, the mass merchandise retailer said Thursday.

Target is introducing the new pickup program, which began rolling out in select stores this month and will be available nationwide by Nov. 1. The program allows customers to buy items online or through their mobile devices and then pick them up the same day at a Target store where the item is in stock.

October 23, 2013

To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

CHICAGO — To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

COLUMBUS, Ohio — Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

October 21, 2013

The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

NEW YORK — The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

October 21, 2013

The Electronic Retailing Self-Regulation Program last week determined that Kowa Health Care America can support general performance claims for Okinawa Life, a dietary supplement marketed as providing a variety of health benefits.

NEW YORK — The Electronic Retailing Self-Regulation Program last week determined that Kowa Health Care America can support general performance claims for Okinawa Life, a dietary supplement marketed as providing a variety of health benefits. 

October 18, 2013

Aetna on Thursday announced that Dijuana Lewis is joining the company as EVP responsible for the newly formed Consumer Products and Enterprise Marketing organization.

HARTFORD, Conn. — Aetna on Thursday announced that Dijuana Lewis is joining the company as EVP responsible for the newly formed Consumer Products and Enterprise Marketing organization. In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth. 

October 18, 2013

Consumers are holiday shopping sooner and spending more this year due to a late Thanksgiving and shorter holiday shopping season, according to a new survey by American Express.

NEW YORK — Consumers are holiday shopping sooner and spending more this year due to a late Thanksgiving and shorter holiday shopping season, according to a new survey by American Express.

The latest American Express Spending and Saving Tracker indicates that shoppers will spend $1,260 this year — up $400 from last year — and 27% are already looking for deals and plan to finish before Dec. 1, from 24% last year. Thirty-seven percent expect to finish shopping the week before Christmas, compared with 33% last year.

October 18, 2013

CVS/pharmacy has officially taken the lid off of its new myWeekly Ad digitized circular program, which is powered by the retailer’s robust ExtraCare loyalty program.

Aside from being pretty darn cool technology, the new myWeekly Ad is a crystal clear example of CVS Caremark’s laser sharp focus on personalization.

CVS/pharmacy has officially taken the lid off of its new myWeekly Ad digitized circular program, which is powered by the retailer’s robust ExtraCare loyalty program.

Aside from being pretty darn cool technology, the new myWeekly Ad is a crystal clear example of CVS Caremark’s laser sharp focus on personalization.

October 17, 2013

Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.

WOONSOCKET, R.I. — Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

CHICAGO — What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases?

Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.