Content about Marketing

February 11, 2011

Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

NEW YORK — Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

The new ad campaign, an extension of Walgreens' “There’s a Way” campaign introduced last year, will mark the first time the company is promoting its private-label offerings beyond the Sunday circulars and in-store point-of-purchase material.

February 9, 2011

The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.

NEW YORK — The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.

At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.

February 8, 2011

With many businesses implementing customers reward programs to drive sales, it seems that the ones that promise everyday value and rewards fare better than their counterparts, according to new research.

CHICAGO — With many businesses implementing customer reward programs to drive sales, it seems that the ones that promise everyday value and rewards fare better than their counterparts, according to new research.

The Recommendation Index, conducted by marketing agency Zocalo Group and M/A/R/C Research, analyzed 1,000 reward program participants, who were asked about brands they most often positively and negatively recommended, and the attributes they used to make their recommendations.

February 7, 2011

Henkel, whose North American brands include Dial soaps and Right Guard antiperspirants, is introducing a new corporate design and slogan.

DUESSELDORF, Germany, and ROCKY HILL, Conn. — Henkel, whose North American brands include Dial soaps and Right Guard antiperspirants, is introducing a new corporate design and slogan.

The new corporate design will be implemented starting in February, when it will be applied to such publications as the annual report, recruitment ads and employee newsletters, in addition to the Internet and Intranet, and to Henkel conferences, trade shows and exhibits.

February 1, 2011

Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.

January 28, 2011

The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

EAST LONGMEADOW, Mass. — The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

Steve Gootzeit, who brings 30 years of experience in marketing and product development to W. F. Young, will be responsible for all aspects of marketing within the company — which markets consumer healthcare products and animal healthcare products — including strategic and brand planning, advertising and managing daily marketing functions within the department.

January 26, 2011

Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

NEW YORK — Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

Since entering the marketing in 2003, Lumene has garnered an impressive following and has expanded beyond CVS’ store base of about 7,100 stores to roughly 3,400 Walgreens stores, 400 Ulta locations and 103 Sears stores. The brand also is available in select Target, Wegmans, Meijer and Giant Eagle locations.

January 26, 2011

Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

PLEASANTON, Calif. — Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

Open Nature includes more than 100 products made with 100% natural ingredients from natural sources. The first Open Nature items now are available in Safeway’s meat departments, with additional products to be added to the store brand throughout the year.

Current items up for grabs are priced between $3.99 and $5.99, the retailer said.

January 24, 2011

Rite Aid on Monday sweetened the pot for those loyalty card members braving the cold and visiting the pharmacy in February.

CAMP HILL, Pa. — Rite Aid on Monday sweetened the pot for those loyalty card members braving the cold and visiting the pharmacy in February.

With the purchase of $100 or more of specially marked products throughout the store, Rite Aid’s Wellness+ cardholders can earn a $20 +Up Reward, and at the same time be automatically entered into a sweepstakes featuring more than $100,000 in prizes, as part of Rite Aid's new Winter Rewards Program through Feb. 26.

January 21, 2011

Retail giant Kroger on Friday declared a quarterly dividend of 10.5 cents per share to be paid March 1 to shareholders of record on Feb. 15.

CINCINNATI — Retail giant Kroger on Friday declared a quarterly dividend of 10.5 cents per share to be paid March 1 to shareholders of record on Feb. 15.

Kroger operates 2,461 supermarkets and multidepartment stores in 31 states under two dozen local banner names.

January 21, 2011

It seems that private-label brands are getting a sterling reputation among shoppers.

CHICAGO — It seems that private-label brands are getting a sterling reputation among shoppers.

According to new research by Mintel, consumers have taken notice of private-label companies' "better-for-you" products and attractive packaging, as 44% of grocery shoppers believed store-brand products are of better quality today than they were five years ago. What's more, 39% of respondents said they would recommend purchasing a store-brand product.

January 20, 2011

A new quarterly index developed by eBillme found that 19% of shoppers will spend more on Valentine's Day this year.

RYE BROOK, N.Y. — A new quarterly index developed by eBillme found that 19% of shoppers will spend more on Valentine's Day this year.

The index polled 1,200 consumers to measure projected online spending for the quarter and the influencing factors, eBillme said. Of the consumers polled, the index revealed, 32% of shoppers will purchase Valentine's Day gifts online.

This quarter, respondents also were asked what they planned to purchase for Valentine's Day. Findings included:

January 19, 2011

Attention personal care product marketers and manufacturers: Consumers' attitude toward innovation is not what conventional wisdom has been dictating, and there are differences between their current perception of the industry and desired reality.

PARSIPPANY, N.J. — Attention personal care product marketers and manufacturers: Consumers' attitude toward innovation is not what conventional wisdom has been dictating, and there are differences between their current perception of the industry and desired reality. That's according to the findings of Kline & Co.'s new report that leverages a unique form of emerging research methodology.

January 18, 2011

SmartSource.com has gone mobile.

NEW YORK — SmartSource.com has gone mobile.

Thanks to Augme Technologies, the consumer coupon site now offers users the capability to scroll through available offers and select which coupons they want to use from any Web-enabled phone, smart phone or other mobile communications device, without the hassle of downloading special software or applications.

January 11, 2011

Amway's line of vitamin, mineral and dietary supplements has tapped a world-class distance runner to be its new spokeswoman.

ADA, Mich. — Amway's line of vitamin, mineral and dietary supplements has tapped a world-class distance runner to be its new spokeswoman.

Kara Goucher will represent the Nutrilite brand at the Rock ‘n’ Roll Marathon series, in which Nutrilite is a sponsor. Goucher will represent the brand at several of these races by speaking at race events and appearing at the Nutrilite mobile brand experience during race weekend. Her name and likeness also will appear online and in print in various Nutrilite marketing efforts, the company said.

January 11, 2011

According to the latest “Mobile POS Survey,” commissioned by Honeywell and conducted by Harris Interactive online in December, consumers are accepting of a mobile checkout offering at retail.

FORT MILL, S.C. — According to the latest “Mobile POS Survey,” commissioned by Honeywell and conducted by Harris Interactive online in December, consumers are accepting of a mobile checkout offering at retail — 50% of those who have tried mobile checkouts believed it saves time and 43% liked the convenience of paperless receipts delivered via e-mail.

January 10, 2011

Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

CHARLOTTE, N.C. — Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

Harris Teeter's e-VIC program now gives customers the opportunity to link valuable manufacturer coupons directly to their VIC card. When e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons any time, and link the coupons by clicking the “Save it” icon on any of the displayed coupons.

January 10, 2011

Fujitsu on Monday unveiled its latest checkout technology at the National Retail Federation trade show and also said that supermarket giant Kroger currently is evaluating the new technology in a limited number of its stores to boost the retailer's Advanced Checkout areas.

NEW YORK — Fujitsu on Monday unveiled its latest checkout technology at the National Retail Federation trade show. According to the company, the new technology boasts reduced time in lines and a customer-friendly checkout experience.

January 7, 2011

Ilex Consumer Products Group on Thursday acquired the St. Joseph brand from McNeil-PPC, the company announced.

BALTIMORE — Ilex Consumer Products Group on Thursday acquired the St. Joseph brand from McNeil-PPC, the company announced.

Ilex’s current brand portfolio includes Calgon and the Healing Garden.

January 6, 2011

Looking to optimize pricing and promotions, Fred's on Wednesday announced that it will implement KSS Retail's PriceStrat solution in its more than 670 stores and 300 pharmacies throughout 15 states.

CINCINNATI — Looking to optimize pricing and promotions, Fred's on Wednesday announced that it will implement KSS Retail's PriceStrat solution in its more than 670 stores and 300 pharmacies throughout 15 states.

PriceStrat is an integrative software in which retailers can manage both regular and promotional pricing, and enables them to model what-if pricing scenarios for store products, facilitating pricing decisions that are more timely and effective in optimizing sales and value for customers, KSS Retail said.

January 5, 2011

NEW YORK — A shift in consumer shopping is helping to fuel sales of women’s fragrances at mass.


“Consumers are shifting their fragrance purchasing from high-end channels, such as department stores, to more mass-market channels, such as drug stores and supermarkets/hypermarkets,” stated research firm Euromonitor International. “While department stores have suffered a drop in foot traffic during the recession, store formats such as supermarkets/hypermarkets and mass merchandisers selling necessities have seen steady traffic levels.”


January 5, 2011

The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

January 4, 2011

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

GREENWICH, Conn. — Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

High Ridge Brands purchased the rights to the Zest brand in the United States, Canada and the Caribbean markets. The company will be based in Stamford, Conn., and Brynwood VI has majority ownership of the company.

Terms of the transaction were not disclosed.

January 3, 2011

Reckitt Benckiser on Monday supplemented its Mucinex and Delsym cough-cold portfolio with the addition of Cepacol from Combe.

WHITE PLAINS, N.Y. — Reckitt Benckiser on Monday supplemented its Mucinex and Delsym cough-cold portfolio with the addition of Cepacol from Combe.

Combe also announced the completion of its cough-cold and skin care businesses to the British conglomerate, along with its foot care brand Odor-Eaters to personal care company Blistex.

January 3, 2011

Rite Aid last week sweetened the pot associated with its loyalty card.

CAMP HILL, Pa. — Rite Aid last week sweetened the pot associated with its loyalty card.

Rite Aid customers who use their Wellness+ card between Dec. 28, 2010, and Jan. 22 will be entered into a sweepstakes for a chance to win a dream vacation, fitness equipment, personal electronics and more as part of a new reward program created by Rite Aid called Resolution Rewards.