Content about Marketing

April 25, 2011

Target is branching out.


Buoyed by surging profits and customer satisfaction scores, the Minneapolis-based giant is reaching into Canada, preparing a new small-store format for urban areas and going after a bigger share of the nation’s grocery dollar. Target also is spending billions on store renovations, aggressively leveraging a new loyalty card program and growing its commitment to health at its pharmacies and in-store clinics.


April 21, 2011

In celebration of Earth Day and as part of its commitment to incorporating sustainable practices into its day-to-day business operations, Harris Teeter announced it has aligned with vendors to offer promotions that will reward customers for their green decisions.

CHARLOTTE, N.C. — In celebration of Earth Day and as part of its commitment to incorporating sustainable practices into its day-to-day business operations, Harris Teeter announced it has aligned with vendors to offer promotions that will reward customers for their green decisions.

The retailer said that shoppers that sign up for its e-VIC loyalty program by Earth Day will receive a free Harris Teeter reusable shopping bag. What's more, VIC members will receive more loyalty points when they purchase the following products:

April 20, 2011

Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

April 18, 2011

Looking to reach U.S. consumers, a Belgian chocolate brand has launched a new website and package design for its namesake treats.

ENGLEWOOD CLIFFS, N.J. — Looking to reach U.S. consumers, a Belgian chocolate brand has launched a new website and package design for its namesake treats.

Guylian said its new website and package highlights the iconic Belgium tradition, while offering U.S. customers new and unique ways to indulge its chocolates.

April 18, 2011

Rite Aid's SVP category management Tony Montini has been promoted to EVP merchandising, the pharmacy retailer said Monday.

CAMP HILL, Pa. — Rite Aid's SVP category management Tony Montini has been promoted to EVP merchandising, the pharmacy retailer said Monday.

In addition, SVP business development Bryan Shirtliff has been promoted to the new position of SVP merchandising.

April 15, 2011

Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

April 14, 2011

Supervalu on Thursday reported better-than-expected results with an earnings per share of 44 cents, which was 10 cents above analyst consensus of 34 cents.

MINNEAPOLIS — Supervalu on Thursday reported better-than-expected results with an earnings per share of 44 cents, which was 10 cents above analyst consensus of 34 cents.

“A lower-than-expected tax rate and LIFO charge helped by about 4 cents; the company still cleanly beat consensus,” noted Credit Suisse director equity research Ed Kelly. “It’s obvious that the company pulled back on the unsuccessful promotions initiated last quarter.”

April 13, 2011

The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.

April 13, 2011

Winn-Dixie Stores on Tuesday expanded the discounts earned through its Fuelperks! program beginning April 13 by lifting previous one-item limit restrictions on bonus Fuelperks! rewards items.

JACKSONVILLE, Fla. — Winn-Dixie Stores on Tuesday expanded the discounts earned through its Fuelperks! program beginning April 13 by lifting previous one-item limit restrictions on bonus Fuelperks! rewards items.

April 12, 2011

More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

YONKERS, N.Y. — More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

April 11, 2011

Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

HOFFMAN ESTATES, Ill. — Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

The staffed beauty departments include such mass brands as Revlon, L'Oréal, Maybelline and CoverGirl. The concept also includes nail care from Sally Hansen, Nicole by OPI and Essie, as well as skin care and fragrances.

April 8, 2011

Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

SHELTON, Conn. — Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

April 8, 2011

Target once again has taken the top spot as the retailer with the strongest consumer brand equity, according to the latest Harris poll.

NEW YORK — Target once again has taken the top spot as the retailer with the strongest consumer brand equity, according to the latest Harris poll.

This marked the second consecutive year Target has led the way in the "value retail" category, with an increasing gap noted between the company and runner-up Walmart, according to the "2011 Harris Poll EquiTrend" study. Target led the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.

April 6, 2011

U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

CHICAGO — U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they've mastered ways to stretch their money, according to new research by NPD.

The research group's Economy Tracker found that nearly 3-out-of-4 consumers (74%) strongly agreed that they expect coupons and special deals will be much more important in deciding what to buy, while 67% said that they would shop less in general and 53% said that they would be buying in bulk.

April 4, 2011

A rice brand has kicked off a global campaign that encourages families to eat healthier and come together for meals.

RANCHO DOMINGUEZ, Calif. — A rice brand has kicked off a global campaign that encourages families to eat healthier and come together for meals.

Uncle Ben's Begin with Ben campaign, which debuted in Europe and Canada earlier this year, has made its way to the United States. The campaign emphasizes home-cooked meals and simple solutions to make meals healthier by adding rice to a meal.

April 4, 2011

Retailers rank among the highest for their customer service, according to a new report by the Temkin Group.

NEW YORK — Retailers rank among the highest for their customer service, according to a new report by the Temkin Group.

The consulting and research firm analyzed responses from 6,000 consumers, found that Amazon.com ranked No. 1 for providing an "excellent" customer experience, coming in with a ranking of 81.3%. A business qualifies for an "excellent" rating when their score is 80% or higher, Temkin said.

April 1, 2011

One week after Food Lion announced its grocery giveaway, another Delhaize America banner has kicked off a similar program.

SALISBURY, N.C. — One week after Food Lion announced its grocery giveaway, another Delhaize America banner has kicked off a similar program.

Harveys said members of its Hometown Rewards loyalty program have the chance to win free groceries for a year. Additionally, customers also can instantly win 1-of-more-than-5,000 free national and private-brand items now through April 26.

Customers can participate in this sweepstakes at participating Harveys stores in Georgia, Florida and South Carolina.

April 1, 2011

Some of the nation's most popular retailers earned a spot on Interbrand's annual ranking of the 50 most valuable U.S. retail brands.

NEW YORK — Some of the nation's most popular retailers earned a spot on Interbrand's annual ranking of the 50 most valuable U.S. retail brands.

Walmart topped the list, with Target coming in the No. 2 spot, while CVS/pharmacy, Walgreens and Sam's Club respectively earned the fifth, sixth and seventh spots.

Other retailers on the list included Publix, Dollar General, Costco, Whole Foods and Family Dollar.

March 31, 2011

While fewer consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

MIAMI BEACH — While fewer consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

In SymphonyIRI's inaugural MarketPulse survey, the group found that 2-out-of-3 shoppers today are making shopping lists prior to visiting the store, while 56% are reading store fliers either before or at the store — statistics that are in line with trends noted in 2010.

March 29, 2011

A line of products developed for pets by Tigi Bed Head will be the exclusive pet grooming, accessories, toys and apparel company for the Backstage Artist Lounge, which provides famous bands with a variety of sample products during their rock tours.

NEW YORK — A line of products developed for pets by Tigi Bed Head will be the exclusive pet grooming, accessories, toys and apparel company for the Backstage Artist Lounge, which provides famous bands with a variety of sample products during their rock tours.

Pet Head, whose products are pH-adjusted and are paraben-, sulfate-, DEA- and cruelty-free, will travel on tour with famous bands by providing a variety of sample products during their tours.

Pet Head's lineup includes such products as Dirty Talk shampoo and So Spoiled conditioning cream rinse for dogs.

March 25, 2011

Customers that participate in Food Lion's loyalty program have the opportunity to win free groceries for a year.

SALISBURY, N.C. — Customers that participate in Food Lion's loyalty program have the opportunity to win free groceries for a year.

Food Lion said that MVP customers in select markets can swipe their member cards once a day at the in-store coupon kiosks to enter for a chance to win. Customers also instantly can win 1-of-more-than-200,000 free national and private-brand items through April 19. Free items will be awarded in the form of a coupon, the retailer said.

March 25, 2011

The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

NEW YORK — The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

In a new report released by Rabobank's Food and Agribusiness Research division, author Sebastiaan Schreijen noted that national brands and smaller, secondary brands (referred to as "A" and "B" brands, respectively) will prompt an intense price competition and therefore will cause the private-label market to become chock-full of higher-quality "B"-brand products at lower prices.

March 24, 2011

Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."

March 24, 2011

Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

PALO ALTO, Calif. — Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

According to the 100 senior retail executives surveyed from such industries as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing Web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.

March 23, 2011

Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

The new Slide-Proof accessories are infused with Slide-Proof technology to provide a secure hold so accessories will not roll, slide or fall out of hair. The collection includes everything from colorful stretchy elastics and headbands to classic claw clips.