Content about Marketing

March 30, 2010
Report: Prescription drug savings sought in Massachusetts

Massachusetts is the only state that does not allow the use of coupons to purchase...

March 28, 2010
Advertisers seek to reach Hispanic consumers

Advertisers last year allocated 5.4% of ad dollars to reach and connect with Hispanic consumers,...

March 28, 2010
Spartan Stores rolls out pricing program

Spartan Stores is rolling out a program designed to help customers save money on staple...

March 25, 2010
Poll: 'Distasteful' ads steer adults away from brand purchases

Marketers beware. According to an Adweek Media/Harris Poll released Friday, more than one-third of Americans...

March 18, 2010
A&P teams up with Zavers to offer customers mobile coupons

A&P has joined forces with a digital incentive and information management company to offer customers...

March 18, 2010
Pampers introduces Dry Max diapers

Parents can rejoice as Pampers debuts its newest "high performance" diapers....

March 18, 2010
Walgreens, CVS/pharmacy named among 'most valuable brands' in America

A global branding consultancy firm released its "most valuable brands" report last week, naming two...

March 14, 2010
E-prescribing costs drop

It’s getting cheaper to generate, receive and process electronic prescriptions. E-prescribing network provider Surescripts made...

March 14, 2010
Guest opinion: What are your blind spots?

Most organizations have blind spots hindering their growth and their alignment with their top retail...

Most organizations have blind spots hindering their growth and their alignment with their top retail partners. So what is the root of this reoccurring leadership trap? In many cases, executives are fearful of true self assessment uncovering cracks in their own armor, while others just don’t place a high enough value on strategic reflection and a thoughtful design of an integrated national sales strategy. How often do most organizations honestly look into the mirror while practicing personal reflection?

March 14, 2010
MSI breaks healthcare mold

In its more than 40 years, Medicine Shoppe International has established a business model that...

March 14, 2010
P&G expands Future Friendly initiative

Procter & Gamble is expanding its environmental responsibility and consumer education platform through multiple brands....

March 14, 2010
Razor segment sharpens up

The razor wars appear to be resurfacing as Procter & Gamble’s Gillette and Energizer’s Schick...

SHELTON, Conn. —The razor wars appear to be resurfacing as Procter & Gamble’s Gillette and Energizer’s Schick both launch new shaving systems for 2010. However, it’s Schick’s new Hydro razor that has caught the attention of at least one industry observer.

March 11, 2010
Survey finds shoppers with a plan spend most money

Coupon clippers and shoppers that plan their excursions to the supermarket are more likely to...

March 9, 2010
Consumers becoming more conscious of spending habits, report finds

Shoppers are expected to be more deliberate and purposeful in their spending going forward, as...

March 9, 2010
Target pioneers scannable mobile coupon program

Target announced that has become the first national retailer to offer a scannable mobile coupon...

March 8, 2010
Franchisees sue Medicine Shoppe, Medicap, Cardinal Health

Seven franchisees representing more than 600 retail pharmacies are filing a class-action lawsuit against Medicine...

March 8, 2010
Kroger reports positive Q4 results, 'cautious' with 2010 forecast

Fourth-quarter sales for Kroger increased 7.2% to $18.6 billion compared with the year-ago period, the...

March 3, 2010
Certified Oil to expand Certified Savings program to drug stores

An operator of gas stations and convenience stores in Ohio announced that its new three-level...

March 3, 2010
Newest Duane Reade store features expanded fresh foods, grocery items

Duane Reade has announced the opening of a new 24-hour store in Chelsea that reflects...

February 28, 2010
11th Drug Store News Industry Issues Summit

Q: Has the current STATE OF THE ECONOMY caused you to re-evaluate your business, perhaps...

February 28, 2010
Men’s grooming awash with innovative launches

For those personal care manufacturers looking to appeal to men, the potential “is staggering,” thanks...

February 28, 2010
Rite Aid kicks off Fill Up & Fuel Up program

Rite Aid announced the return of its popular Fill Up & Fuel Up program, a...

February 18, 2010
Schick cuts into men's category with Hydro line

Energizer has unveiled its newest razor line that promises to revolutionize men's shaving with first-to-market...

February 17, 2010
Publix earns top spot in consumer satisfaction survey

Publix announced that it has been named the highest-ranking supermarket for customer satisfaction, according to...

February 16, 2010
P&G launches new Gillette skin care line

Procter & Gamble is looking to set a new standard in men's shaving and skin...