Content about Marketing

June 8, 2011

A new line of biodegradable trash bags are looking to "dress the mess."

NEW YORK — A new line of biodegradable trash bags are looking to "dress the mess."

DesignerLiners, unlike typical waste liners, feature 1-of-10 unique designs that are displayed on the inside of a bag so consumers can "dress the mess," the company said. The bags are available in a 12-pack or a bulk package of 100 bags, and each bag touts a 5-gal. to 6-gal. size.

June 7, 2011

Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

CHICAGO — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

Big Y’s first Groupon offer, distributed among Springfield, Mass., subscribers on June 7, was for a newly introduced Shellfish Grill Pack, including lobster tails, mussels, clams and other seafood suitable for grilling, which retails at $39.99 and is being offered at a 40% discount for $24.

June 7, 2011

The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

June 7, 2011

SmartSource has enhanced its online coupons with Quick Response codes that can provide real-time identification of fraudulent coupons.

NEW YORK — SmartSource has enhanced its online coupons with Quick Response codes that can provide real-time identification of fraudulent coupons.

June 6, 2011

Perception feeds reality. That is as true today as it was when the economy first started its rollercoaster plunge back in 2008. The perception is that the consumer is on her way back. And while that is fast becoming reality, today’s retailer will be looking to commit its capital expenditures to more than just the traditional new Main-and-Main locations.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Perception feeds reality. That is as true today as it was when the economy first started its rollercoaster plunge back in 2008. The perception is that the consumer is on her way back. And while that is fast becoming reality, today’s retailer will be looking to commit its capital expenditures to more than just the traditional new Main-and-Main locations.

June 3, 2011

Royal Ahold banner Giant Food Stores is giving its private-label products a new look.

CARLISLE, Pa. — Royal Ahold banner Giant Food Stores is giving its private-label products a new look.

June 3, 2011

Sam's Club is expanding its foray into the private-label business by focusing on consumables.

BENTONVILLE, Ark. — Sam's Club is expanding its foray into the private-label business by focusing on consumables.

According to an Associated Press report, the retailer is launching a private-label baked goods line called Artisan Fresh, Simply Right, a personal care collection, and Daily Chef, which includes groceries.

The brands, which will roll out this fall, will replace Sam's Club store brand Members Mark, AP said.

June 2, 2011

Sunflower Farmers Market, a chain of 33 grocery outlets, now is carrying an array of TCCD International's Naturally Fresh Deodorant Crystal products.

POMPANO BEACH, Fla. — Sunflower Farmers Market, a chain of 33 grocery outlets, now is carrying an array of TCCD International's Naturally Fresh Deodorant Crystal products.

Sunflower Farmers Market customers can find 10 Naturally Fresh Deodorant Crystal products in stores, including roll-ons, spray mists and crystal sticks. The natural and organic retailer is offering Naturally Fresh Deodorant Crystal products at discount prices throughout this month.

June 1, 2011

Midwestern retailer Roundy’s Supermarkets has partnered with Grandville Printing to digitally print weekly in-store shelf tags and price signs, Roundy’s said Wednesday.

GRAND RAPIDS, Mich. — Midwestern retailer Roundy’s Supermarkets has partnered with Grandville Printing to digitally print weekly in-store shelf tags and price signs, Roundy’s said Wednesday.

The chain said it had fully deployed the GPC Nexgen program, whereby shelf tags and price signs are delivered pre-burst and boxed in planogram order by aisle for each store, thus giving the retailer's pricing and marketing departments the ability to make changes faster and benefit from relevant messages to consumers at the shelf.

May 31, 2011

Cool Gear has introduced a new set of reusable water bottles, cups and food containers that are designed to keep food and drinks chilled for a long period of time.

PLYMOUTH, Mass. — Cool Gear has introduced a new set of reusable water bottles, cups and food containers that are designed to keep food and drinks chilled for a long period of time.

The lineup includes:

  • The EZ Freeze Freeze n’ Lock leak-proof, stackable food storage containers with patented nontoxic freezer gel and lids that snap and lock to keep food fresh. They are available in three colors — blue, green and purple — and shapes — circular, rectangular and square;

May 31, 2011

Costco Wholesale EVP, CFO and director Richard Galanti told investors during the company’s third quarter 2011 earnings call last week that average prices in pharmacy probably would decline due to the introduction of generic versions of branded drugs.

ISSAQUAH, Wash. — Costco Wholesale EVP, CFO and director Richard Galanti told investors during the company’s third quarter 2011 earnings call last week that average prices in pharmacy probably would decline due to the introduction of generic versions of branded drugs.

“[The] only area where you are going to see some average price declines is probably in pharmacy where, and we've all read about it, there is some very well-known branded items that are going to become generic this coming year,” Galanti said.

May 31, 2011

Procter & Gamble announced that it has filed a lawsuit against a private-label manufacturer and distributor of mouthwash for allegedly violating the former's intellectual property.

CINCINNATI — Procter & Gamble announced that it has filed a lawsuit against a private-label manufacturer and distributor of mouthwash for allegedly violating the former's intellectual property.

P&G claimed in its suit, filed in the U.S. District Court for the Southern District of Ohio, that Vi-Jon's mouthwash product carries a bottle and label shape design that is too similar to P&G's Scope Outlast mouthwash.

May 26, 2011

Pampers has introduced Prints, a limited-edition diaper line.

CINCINNATI — Pampers has introduced Prints, a limited-edition diaper line.

Pampers limited-edition Prints are available in designs for both boys and girls, including floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers can be purchased at retailers nationwide through the summer and are available in sizes 1 through 4.

May 26, 2011

Walgreens on Wednesday promoted Mike Spear to divisional merchandise manager of the retailer’s personal care division and announced that Lauren Vondrasek is transitioning to the company’s beauty merchandising unit, which is headed by Barbara Larson.

DEERFIELD, Ill. — Walgreens on Wednesday promoted Mike Spear to divisional merchandise manager of the retailer’s personal care division and announced that Lauren Vondrasek is transitioning to the company’s beauty merchandising unit, which is headed by Barbara Larson.

Spear has more than 20 years of retail experience, most recently as director of category planning at Walgreens.

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves.

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers.

May 23, 2011

The world's largest consumer-voted program that recognizes innovation in consumer packaged goods is calling on brands to submit their newest products.

NEW YORK — The world's largest consumer-voted program that recognizes innovation in consumer packaged goods is calling on brands to submit their newest products.

May 23, 2011

Ziploc has launched its Versa­Glass products, which are designed to go from the fridge to the microwave or oven — at temperatures of up to 400 degrees Fahrenheit — and straight to the dinner table, the company said.

SUPPLIER NEWS — Ziploc has launched its Versa­Glass products, which are designed to go from the fridge to the microwave or oven — at temperatures of up to 400 degrees Fahrenheit — and straight to the dinner table, the company said. The containers also are dishwasher-safe and available in six sizes, ranging from $4.19 to $8.99, or in a variety pack of three containers for $17.99.


May 23, 2011

Aetrex Worldwide is bringing shoppers a one-of-a-kind shopping experience featuring the most advanced technology in the footwear industry with the opening of its first retail concept in Englewood, N.J. An invite-only grand opening celebration will be held June 2.


TEANECK, N.J. — Aetrex Worldwide is bringing shoppers a one-of-a-kind shopping experience featuring the most advanced technology in the footwear industry with the opening of its first retail concept in Englewood, N.J. An invite-only grand opening celebration will be held June 2.


May 20, 2011

To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

NEW YORK — To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

May 19, 2011

Nestle Waters is launching a new sweepstakes for each of its six regional spring water brands.

STAMFORD, Conn. — Nestle Waters is launching a new sweepstakes for each of its six regional spring water brands.

By visiting the website for one of the spring water brands — Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills — between May 13 and Nov. 30, consumers can enter the new Better Things in Life sweepstakes for the chance to win a grand-prize trip for four to their choice of 1-of-394 U.S. national parks, along with hundreds of other prizes, including tickets to theme parks and local sporting events.

May 19, 2011

Consumers today are a lot less skittish about rising gas prices than they were in 2008, Nielsen reported.

CHICAGO — Consumers today are a lot less skittish about rising gas prices than they were in 2008, Nielsen reported.

“Unlike 2008, when the average price for regular gas jumped above $4 a gallon, today’s improving job market and strengthening economy are helping consumers cope better than during this recent economic downturn,” wrote Todd Hale, SVP consumer and shopper insights for Nielsen, in a report released Thursday.

May 10, 2011

Heinz has given a nod to the past by packaging its ketchup in classic glass bottles.

PITTSBURGH — Heinz has given a nod to the past by packaging its ketchup in classic glass bottles.

Limited-edition glass bottles of Heinz tomato ketchup will be available in a 14-oz. size for a suggested retail price of $1.99 at select retailers, including Walmart and Safeway, now through August, Heinz said Tuesday.

May 10, 2011

Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

HAMBURG, Germany — Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

Nivea's marketing budget for 2011 is around 1 billion Euros (about $1.5 billion), and roughly 70% of that is being invested in the new campaign. Nivea hopes that the investment will strengthen the brand and stabilize its position as the No. 1 skin care brand.

May 9, 2011

Huggies' limited-edition diaper product is returning to store shelves this summer.

DALLAS — Huggies' limited-edition diaper product is returning to store shelves this summer.

Huggies jeans diapers and wipes will be available nationwide from May through July at retail outlets where diapers are sold, parent company Kimberly-Clark announced. What's more, for every purchase of Huggies jeans diapers or wipes, the brand will donate diapers to families in need through its Every Little Bottom program. The goal is to donate 22.5 million diapers in 2011.

May 5, 2011

Good customer service sells, according to a new study conducted by American Express.

NEW YORK — Good customer service sells, according to a new study conducted by American Express.