Content about Marketing

ALLEGAN, Mich. — Perrigo chairman, CEO and president Joe Papa on Friday shared with analysts that private label OTCs are trending strong and that growth will be sustained going forward with the number of projected Rx-to-OTCs on the horizon. 

NEW YORK — A hunger relief group serving Philadelphia and surrounding areas has hired a New York-based brand and retail design consultancy to design a prototype nonprofit grocery store to address food deserts.

The agency, CBX, said the Philabundance had hired it to design the store, Fare & Square, which will open this summer in Chester, Pa.

GRAND RAPIDS, Mich. — Spartan Stores, a regional grocery distributor and retailer, has entered into a distribution agreement with Chief Super Market under which Spartan Stores will be its primary wholesale grocery supplier.

Chief operates 12 stores in Northwest and West Central Ohio under the Chief and Rays banners. Spartan Stores stated that it will assume distribution to all of Chief’s banners for grocery, dairy, frozen, bakery and other products in March.

Walmart recently announced that it would source $50 billion of the products sold in its stores in the United States over the next 10 years, according to a report in USA Today.

MINNEAPOLIS — Pampers, part of Procter & Gamble, is expanding its line of Swaddlers diapers, the company announced this week. Previously available only up to size 3, the company will now offer sizes 4 and 5 at Target stores nationwide. From Jan. 27 through Feb. 2, Target guests will receive a free $20 Target gift card with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry economy packs.

CHICAGO — Growth in 2013 will be slow-going in the first half of 2013 but will pick up at the end, suggested James Russo, SVP global consumer insights for Nielsen, during a webinar Wednesday afternoon. "The consumer remains in maintenance mode," he said. "Consumers are being pragmatic in their spending. Uncertainty dominates."

LANDOVER, Md. — A customer of Giant Food of Landover, Md., received $7,800 in Giant gift cards after winning an online sweepstakes, the Ahold banner said Tuesday.

Giant, also known as Giant-Landover to distinguish it from fellow Ahold banner Giant Food Stores of Carlisle, Pa., awarded the cards to customer Sarah Calamore and her family as part of its "Coupon to end All Coupons" sweepstakes, which encouraged customers to "like" the retailer's Facebook page.

Duane Reade experienced nearly a 20% boost in sales of its private label hosiery thanks to a seven-week social media campaign dubbed “Show Us Some Leg,” according to a published report.

The important takeaway here is that the success of this campaign speaks to the overall importance of engaging consumers beyond the walls of the bricks-and-mortar store.

PALO ALTO, Calif. — Aisle411 last week announced their Indoor Location Geo-Fence Alerts API was being showcased in the Aisle411 Android application at Las Vegas-area Walgreens stores. 

CHICAGO — Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

The ease and convenience features of online shopping appeal to some 60% of men ages 18 of 34 years who buy beauty products and agree that buying online is more convenient than shopping in store. This compares with 52% of women of the same age and 41% of their older male counterparts (ages 55 years and older), according to Mintel.

NEW YORK — The Electronic Retailing Self-Regulation Program on Tuesday recommended that Casper Labs modify or discontinue certain claims for Calmestra, a dietary supplement marketed as providing relief for symptoms of menopause, including claims that the product has been “clinically proven” to address symptoms of menopause.

TORONTO — More than half of U.S. consumers would not recommend a particular pharmacy to family and friends, according to a new report by a Canadian customer experience management firm.