Content about Marketing

January 16, 2014

Hamacher Resource Group announced on Thursday that it has enhanced some of the strategies and deliverables of its core monthly category management program, Temps, with a focus on improving the front-end profitability of independent pharmacies.

WAUKESHA, Wis. — Hamacher Resource Group announced on Thursday that it has enhanced some of the strategies and deliverables of its core monthly category management program, Temps, with a focus on improving the front-end profitability of independent pharmacies.

January 16, 2014

Pikato announced on Thursday the launch of its retail mobile marketing solution, which personalizes the customer shopping experience to increase consumer engagement and deliver measurable results. Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.

TAMPA, Fla. — Pikato announced on Thursday the launch of its retail mobile marketing solution, which personalizes the customer shopping experience to increase consumer engagement and deliver measurable results. Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.

January 15, 2014

The National Advertising Division referred advertising claims made by Coorga Nutraceuticals Corp. for its Grey Defense dietary supplements to the Federal Trade Commission.

NEW YORK — The National Advertising Division on Tuesday referred advertising claims made by Coorga Nutraceuticals Corp. for its Grey Defense dietary supplements to the Federal Trade Commission.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

January 14, 2014

eBay Enterprise on Monday announced the availability of a Ship-from-Store solution — what the company is calling a game-changing initiative that retailers can deploy within 99 days to effectively leverage their physical store inventories while gaining advantages in margin and shipping cost.

KING OF PRUSSIA, Pa. — eBay Enterprise on Monday announced the availability of a Ship-from-Store solution — what the company is calling a game-changing initiative that retailers can deploy within 99 days to effectively leverage their physical store inventories while gaining advantages in margin and shipping cost. 

January 13, 2014

GE Capital and Kobie Marketing, a loyalty program service provider, are reportedly set to unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a New York Times report.

NEW YORK — GE Capital and Kobie Marketing, a loyalty program service provider, are reportedly set to unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a New York Times report.

January 9, 2014

Natural skin care company Sundial Brands is taking a re-imagined approach to the shopper population. Enter the new general market.

NEW YORK — Natural skin care company Sundial Brands is taking a re-imagined approach to the shopper population. Enter the new general market.

The notion is that future success will be governed by consumer lifestyle insights and not ethnicities alone.

Those retailers who tap into lifestyle trends stand to benefit and the brand is positioning itself to help.

January 8, 2014

InMarket is piloting its iBeacons offering in select Safeway and Giant Eagle stores beginning Tuesday, according to published reports.

SEATTLE — InMarket is piloting its iBeacons offering in select Safeway and Giant Eagle stores beginning Tuesday, according to published reports. 

The small, low-power Bluetooth transmitters work in tandem with iPhones running iOS 7 and is part of inMarket’s Mobile to Mortar program, which will deliver saving incentives to shoppers and increase sales for vendors. The iBeacons will be installed at the entry of each store. When the app detects an iBeacon at the entryway of a store, it will push a coupon or other discount to the customer’s phone.

January 7, 2014

Food Lion is enabling shoppers to earn up to $10 in free groceries each time they buy store brand products via a promotion that runs through Jan. 14.

SALISBURY, N.C. — Food Lion is enabling shoppers to earn up to $10 in free groceries each time they buy store brand products via a promotion that runs through Jan. 14.

During the Store Brand Super Sale, shoppers who purchase at least four store brand products using their Food Lion MVP card earn a money-saving coupon. The coupon is redeemable on the customer’s next grocery bill.

January 7, 2014

Nutra Pharma on Tuesday announced that they have begun shipping the initial product orders to MyNyloxin, a new company that has the exclusive rights to market and distribute Nutra Pharma's over-the-counter pain reliever, Nyloxin, in the network marketing channel.

CORAL SPRINGS, Fla. — Nutra Pharma on Tuesday announced that they have begun shipping the initial product orders to MyNyloxin, a new company that has the exclusive rights to market and distribute Nutra Pharma's over-the-counter pain reliever, Nyloxin, in the network marketing channel. 

January 6, 2014

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

CINCINNATI — Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

January 6, 2014

Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

AUSTIN, Texas — Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

January 2, 2014

A 25-person "Mr. Clean Team" worked tirelessly alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the iconic area a thorough scrub down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products.

CINCINNATI — Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked tirelessly alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub-down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products. 

December 27, 2013

Despite concerns about the performance of its new Canadian division expressed in the wake of its third-quarter earnings last month, Target said it received quite a lot of shoppers on Boxing Day.

MISSISSAUGA, Ontario — Despite concerns about the performance of its new Canadian division expressed in the wake of its third-quarter earnings last month, Target said it received quite a lot of shoppers on Boxing Day.

December 26, 2013

Fifteen years worth of ExtraCare learnings also have dramatically influenced the way CVS Caremark markets and merchandises to its best customers. These learnings have informed a critical part of its overall retail strategy, SVP merchandising Judy Sansone told DSN — conversion.

Fifteen years worth of ExtraCare learnings also have dramatically influenced the way CVS Caremark markets and merchandises to its best customers. These learnings have informed a critical part of its overall retail strategy, SVP merchandising Judy Sansone told DSN — conversion.

December 26, 2013

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail.

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail. Today, many retailers and manufacturers are struggling to understand what is the right combination of national brands and store brands, what should the price gap be between the two and how do the various national brand and store brand strategies impact the retailers’ total gross margin, market share and category growth.

December 23, 2013

As Seen On TV, a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing, announced that it signed a memorandum of understanding to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

CLEARWATER, Fla.— As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — on Monday announced that it signed a memorandum of understanding to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

December 20, 2013

Rite Aid is extending store hours and featuring gift items as the holiday shopping season comes to an end, the retail pharmacy chain said Friday.

CAMP HILL, Pa. — Rite Aid is extending store hours and featuring gift items as the holiday shopping season comes to an end, the retail pharmacy chain said Friday.

The company said it would extend store hours through Monday, as well as keeping some stores open on Christmas Eve and Christmas Day, including some 24-hour stores.

December 18, 2013

Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand's position as a leader in the industry, the company said.

PORT WASHINGTON, N.Y. — Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand's position as a leader in the industry, the company said. The refreshed brand image portrays a woman who is self-asertive, influential, innovative and trend-savvy.  

December 18, 2013

Kroger announced the promotion of Mark Tuffin to SVP retail divisions. He succeeds Michael Ellis, who will become Kroger's president and chief operating officer on Jan. 1.

CINCINNATI — Kroger on Tuesday announced the promotion of Mark Tuffin to SVP retail divisions. He succeeds Michael Ellis, who will become Kroger's president and chief operating officer on Jan. 1.

"Mark is an exceptional leader with an extensive knowledge of the grocery industry," Ellis said. "He has made significant contributions to our company and industry, while always championing our Customer 1st strategy. We look forward to Mark's leadership in this senior role as we continue to accelerate Kroger's growth."

December 18, 2013

As consumers are reaching the final days to squeeze in their holiday shopping, Target has announced some last-minute deals.

MINNEAPOLIS — As consumers are reaching the final days to squeeze in their holiday shopping, Target has announced some last-minute deals.

Guests using Cartwheel, the retailer's unique savings program, can take advantage of a one-day sale on Dec. 19 when around 40 great gift items — ranging from toys to cookware — will have special offers with discounts ranging from 10% to 60% off. Cartwheel has gained more than 1 million new users this season alone, putting the number of guests signed up for the program at 4 million.

December 13, 2013

A newly appointed executive at Campbell Soup will be responsible for establishing the company's strategic direction for advertising, media, global design, digital marketing and social media.

CAMDEN, N.J. — A newly appointed executive at Campbell Soup will be responsible for establishing the company's strategic direction for advertising, media, global design, digital marketing and social media.

December 12, 2013

Consumers spent a majority of last week recovering from “Black Weekend” holiday shopping.

CHICAGO — Consumers spent a majority of last week recovering from “Black Weekend” holiday shopping. ShopperTrak on Wednesday reported that for the week of Dec. 2 to Dec. 8, GAFO (general merchandise, apparel, furniture and other products) brick-and-mortar retail sales decreased 2.9% compared to the same time last year. Last week’s retail shopper traffic decreased 21.6% compared to the same time period in 2012.

December 12, 2013

Vitamin Shoppe announced that the company had filed suit against law firm Seeger Weiss in New York federal court.

NORTH BERGEN, N.J. — Vitamin Shoppe on Wednesday announced that the company had filed suit against law firm Seeger Weiss in New York federal court. Seeger Weiss has been using the company's name and trademark "Vitamin Shoppe" in its domain name and marketing materials, as well as the trademarked Bodytech name in marketing and soliciting materials without the company's permission, Vitamin Shoppe charged. 

December 11, 2013

Ulta Beauty posted strong double-digit gains during its third quarter thanks in part to strength in sales of prestige cosmetics and skin care and strong online sales.

BOLINGBROOK, Ill. — Ulta Beauty posted strong double-digit gains during its third quarter thanks in part to strength in sales of prestige cosmetics and skin care and strong online sales.

Sales for the quarter ended Oct. 27 rose 22.4% to $618.8 million. Same-store sales rose 6.8%, including the impact of e-commerce sales.

Net income increased 19.1% to $45.4 million compared with $38.2 million. Income per diluted share rose 18.6% to 70 cents per share, including 2 cents per diluted share related to a severance charge.

December 6, 2013

Competitive Promotion Report on Friday unveiled the National Brands and Store Brand advanced analytics tool to help health, beauty and wellness manufacturers and retailers optimize the balance of national brands and store brands to maximize retailers' profit, encourage category growth and improve marketshare.

MARIETTA, Ga. — Competitive Promotion Report on Friday unveiled the National Brands and Store Brand advanced analytics tool to help health, beauty and wellness manufacturers and retailers optimize the balance of national brands and store brands to maximize retailers' profit, encourage category growth and improve marketshare.