Content about Marketing

August 11, 2010
Publix pharmacies overhaul Rx packaging

Publix pharmacies have switched to a new pill bottle, and the change is being communicated...

August 3, 2010
Private-label purchases will forge ahead as economy changes, study finds

Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of...

July 25, 2010
Coupons.com reveals dramatic rise of digital coupons

Digital coupons grew 100% in the 12-month period ended June 30, Coupons.com reported Monday....

July 22, 2010
Digital couponing on the rise with help of websites, social media

Use of the World Wide Web to help drive trial is on the rise, according...

July 22, 2010
Giant pharmacy purchases now earn Gas Rewards points

Pharmacy purchases now can pay for gas, Giant Food said Friday....

July 22, 2010
Retailers hop on digital movement to capture consumers, report shows

As consumers seek an enhanced shopping experience with digital applications and various mobile technologies, nearly...

July 21, 2010
Cardinal Health debuts Order Express at annual trade show

To kick off its annual retail pharmacy trade show, Cardinal Health launched Order Express, a...

July 21, 2010
Kroger savings go digital with online coupon center

Kroger has launched a digital coupon center on its website, which features Kroger brand and...

July 20, 2010
New research establishes importance of 'beacon' OTC brands

Well-established national brands, or “beacon brands,” are crucial in attracting shoppers to a particular set,...

July 18, 2010
Reporters Notebook

Conair, in partnership with Kao Brands, will create a line of hair tools and appliances...

July 14, 2010
ShopRite teams up with Coupons.com

ShopRite has launched a Coupons.com “Save to Card” coupon gallery on its website that lets...

July 11, 2010
Natrol rolls out Esselence Classics line

Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, now offers two new...

July 7, 2010
Analysis: FSI couponing activity increases more than 10%

Free-standing insert coupon activity increased 10.1% based on coupons dropped during the first six months...

July 6, 2010
Report: Jewel-Osco SKU rationalization taken to new heights

Even as Walmart has been course-correcting its merchandising and marketing strategies with the de-emphasis of...

July 5, 2010
Children exposed to more junk-food ads than in prior years, study finds

While children’s exposure to food ads on television decreased between 2003 and 2007, exposure to...

June 30, 2010
Coupons.com apps reach 1 million download mark

Coupons.com mobile applications for digital coupons have been downloaded more than 1 million times, including...

June 28, 2010
ERSP: One Smart for Life weight-loss claim okay, but others need modification

The Electronic Retailing Self-Regulation Program on Monday determined that Smart For Life had provided adequate...

June 23, 2010
Thrifty spending will continue for consumers, NPD says

Consumers are not confident the economy will turn around any time soon and will continue...

June 22, 2010
Axe expands marketing efforts for new product with Jagtag partnership

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

June 20, 2010
Cellfire adds Giant Eagle to e-coupon solutions network

A provider of electronic and mobile coupon solutions has added a grocery chain to its...

June 17, 2010
Cutting brands, products? You're asking to lose money

New research released by Nielsen suggesting that retailers must be cautious when trimming SKUs as...

WHAT IT MEANS AND WHY IT'S IMPORTANT New research released by Nielsen suggesting that retailers must be cautious when trimming SKUs as they risk losing customers if the wrong products are slashed clearly addresses an important issue and comes just on the heels of Drug Store News' June 7 report titled "7 Deadly Sins of SKU Rationalization."

June 16, 2010
Beiersdorf promotes VP marketing

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP...

June 14, 2010
American Greetings kicks off 'Dad Libs' sweepstakes

American Greetings has kicked off an online sweepstakes just in time for Father's Day....

June 14, 2010
Streamlining product selections could spell trouble for CPG retailers

Consumers likely will take their business elsewhere if they notice a reduced product selection at...

June 8, 2010
Industry group names Henkel best marketer for moms

The Marketing to Moms Coalition awarded a laundry detergent brand for honoring, empowering and respecting...