Content about Marketing

July 5, 2011

Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


NEW YORK — Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


Independent brands, such as Method and Seventh Generation, have held on to their sales. “The consumers for those brands are usually early adopters who have a higher income and are less likely to shop price,” one industry analyst said.


July 5, 2011

In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


BALTIMORE — In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


One such brand is Calgon, which is managed by Ilex Consumer Products Group and known for its “Take Me Away” slogan. Calgon has unveiled two new collections — Ageless Bath and Sensual Collection — that hit shelves in June.


June 30, 2011

Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

CHICAGO — Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

List making and coupon clipping still are top of mind for consumers as they struggle with high gas prices and question their job stability. Additionally, the survey uncovered that consumers are turning to the Internet to find the best deals, SymphonyIRI said.

June 26, 2011

Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

BOSTON — Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

Where once only dollar-bag chips and hours-old rotisserie “dogs” served as hot lunch options at convenience stores, Sheetz established its touchscreen ordering systems that allow consumers to choose from a wide variety of customized lunch items.

June 24, 2011

Stop & Shop opened a new store in Andover, Mass., on Friday, the company said.

QUINCY, Mass. — Stop & Shop opened a new store in Andover, Mass., on Friday, the company said.

The new store, which touts several full-service departments, also features Check It! self checkout lanes, Scan It! handheld devices that allow customers to scan and bag groceries while they shop, as well as Order It! deli kiosks, where shoppers may pre-order deli items. Redbox and Coinstar kiosks are also available, the company said.

Additionally, the store also boasts a variety of energy-efficient features, including:

June 23, 2011

Nielsen unveiled this week at its Consumer 360 conference its new approach to product development, which is said to improve companies' chances of success when bringing new products to market.

ORLANDO, Fla. — Nielsen unveiled this week at its Consumer 360 conference its new approach to product development, which is said to improve companies' chances of success when bringing new products to market.

June 21, 2011

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.” Some of TeleBrands’ hottest new products this year have been Chef Basket, Aluma Wallet, RoboStir and One Second Needle.

June 21, 2011

As more consumers incorporate social media sites and other online shop-assist tools into their daily shopping routines, the concepts defining traditional category management — category schematics and optimized facings and assortments, for example — are fast becoming obsolete.

WILTON, Conn. — As more consumers incorporate social media sites and other online shop-assist tools into their daily shopping routines, the concepts defining traditional category management — category schematics and optimized facings and assortments, for example — are fast becoming obsolete.

June 21, 2011

Private-label sales across all three major retail channels reached new heights in 2010, according to the Private Label Manufacturers Association.

NEW YORK — Private-label sales across all three major retail channels reached new heights in 2010, according to the Private Label Manufacturers Association.

June 21, 2011

Pampers has introduced Prints, a limited-edition diaper line with designs that include floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available through the summer in sizes 1 through 4.

SUPPLIER NEWS — Pampers has introduced Prints, a limited-edition diaper line with designs that include floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available through the summer in sizes 1 through 4.

June 20, 2011

The new small-format Walmart Express stores that opened earlier this month are an interesting concept with intriguing growth potential. But for the time being, and possibly for much longer, competitors need not concern themselves with the small stores.



BENTONVILLE, Ark. — The new small-format Walmart Express stores that opened earlier this month are an interesting concept with intriguing growth potential. But for the time being, and possibly for much longer, competitors need not concern themselves with the small stores.


At least that’s what Walmart wants the marketplace to believe following the opening of the first few of the 15,000-sq.-ft. stores earlier this month in northwest Arkansas.


June 20, 2011

The humble coupon is back, in a big way.


The humble coupon is back, in a big way.


Two years after the nation’s economy hit bottom in the most wrenching tailspin since the onset of the Great Depression, coupon use in the United States has staged a remarkable comeback. 


June 20, 2011

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 20, 2011

Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers' online supermarket purchases.

ORLANDO, Fla. — Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers' online supermarket purchases.

June 20, 2011

Drug Store News spoke with Greg Tradup, category manager of perishable, supplies and foodservice at McLane Co., about how chain drug retailers successfully can operate in the growing perishable foods space.

Drug Store News spoke with Greg Tradup, category manager of perishable, supplies and foodservice at McLane Co., about how chain drug retailers successfully can operate in the growing perishable foods space.

Drug Store News:
Why have fresh and frozen food become such an attractive category for chain drug retailers?

June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


MT. KISCO, N.Y. — Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


In fact, the research suggested that the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.


June 20, 2011

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


“With the value offered by coupons, one might think that the lowest income households would be among the heaviest users,” noted The Nielsen Co. “In fact, more affluent households dominate coupon usage.”


June 17, 2011

The fate of beauty initiatives at JCPenney, along with a lot of the company's other plans, just became a lot less clear following the hiring of former Apple executive Ron Johnson as CEO.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The fate of beauty initiatives at JCPenney, along with a lot of the company's other plans, just became a lot less clear following the hiring of former Apple executive Ron Johnson as CEO.

(THE NEWS: Ex-Apple exec fulfills dream, becomes JCPenney CEO. For the full story, click here)

June 17, 2011

Walmart is moving forward with what could be characterized as a rollout of its Neighborhood Market format nearly 13 years after the first unit opened in fall 1998. Just don’t call it a Neighborhood Market.

BENTONVILLE, Ark. — Walmart is moving forward with what could be characterized as a rollout of its Neighborhood Market format nearly 13 years after the first unit opened in fall 1998. Just don’t call it a Neighborhood Market.

June 17, 2011

Walmart has rebranded the small-format food-and-drug combo store Neighborhood Market as Walmart Market.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Walmart has rebranded the small-format food-and-drug combo store Neighborhood Market as Walmart Market.

(THE NEWS: Coming soon: More Walmart Market stores. For the full story, click here.)

June 16, 2011

Kroger reported strong first-quarter results and marked 30 consecutive quarters in which identical-store sales increased, the supermarket retailer announced Thursday.

CINCINNATI — Kroger reported solid first-quarter results and marked 30 consecutive quarters in which identical-store sales increased, the supermarket retailer announced Thursday.

Kroger said that identical-store sales rose 4.6%, excluding fuel, to about $20.8 billion. Identical stores are defined as supermarkets open at least five quarters.

The company said its first-quarter revenue for the period ended May 21, including fuel, rose 11% to about $27.5 billion, compared with the year-ago period. Excluding fuel, total sales were 4.8% above last year.

June 15, 2011

A pharmacy purchasing cooperative announced that Mark LaPorte has joined its team as VP marketing.

STOUGHTON, Wis. — A pharmacy purchasing cooperative announced that Mark LaPorte has joined its team as VP marketing.

In his new role at Compliant Pharmacy Alliance, LaPorte will focus on coordinating and facilitating CPA membership growth and retention, recruiting, communications and marketing. An industry veteran, LaPorte has more than 25 years of experience in sales, sales management, sales training and marketing in the healthcare industry.

June 15, 2011

M&M's has revved up its partnership with NASCAR through a new promotion.

HACKETTSTOWN, N.J. — M&M's has revved up its partnership with NASCAR through a new promotion.

June 15, 2011

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

NEW YORK — Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor's handle.

June 13, 2011

Hostess is kicking off a summer sweepstakes that celebrates America's favorite national pastime.

IRVING, Texas — Hostess is kicking off a summer sweepstakes that celebrates America's favorite national pastime.

The company, whose brands include Drake's Hostess, Wonder and more, said that its "You Could Win A Dream Road Trip" promotion offers three grand prize winners and their families the chance to follow their favorite major league baseball team to a city of their choice. What's more, more than 200 daily prize winners will receive $100 Stub Hub gift cards redeemable for approximately four home game tickets.