Content about Marketing

August 5, 2011

Consumers heading to the grocery store this summer can garner more than 35% in savings if they buy store brands, according to a pricing study conducted by the Private Label Manufacturers Association.

NEW YORK — Consumers heading to the grocery store this summer can garner more than 35% in savings if they buy store brands, according to a pricing study conducted by the Private Label Manufacturers Association.

August 5, 2011

Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

CHICAGO — Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

August 5, 2011

Walgreens on Friday announced the pharmacy is hosting a Walgreens Pavilion at The Black Women’s Expo this weekend at McCormick Place.

DEERFIELD, Ill. — Walgreens on Friday announced it is hosting a Walgreens Pavilion at The Black Women’s Expo this weekend at McCormick Place. Activities will include free health screenings from the AARP/Walgreens Wellness Tour bus, one-on-one health consultations, free samples of popular beauty products and networking opportunities for diverse companies interested in doing business with Walgreens. Flu shots also will be available for $10.

August 1, 2011

Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.

NEW YORK — Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.

The majority of parents (59%) will spend between $100 and $500 on back-to-school shopping this year, with 21% of consumers saying they plan to spend more than $500 this year. That’s down from 28% in 2010, indicating a decline in spending on the big-ticket items for school.

August 1, 2011

Traditional retailers today are marshalling their online resources to complement their brick-and-mortar stores, and retail pharmacies have an opportunity to use websites, social networking, smartphone applications and various combinations thereof to own multichannel customers.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Traditional retailers today are marshalling their online resources to complement their brick-and-mortar stores, and retail pharmacies have an opportunity to use websites, social networking, smartphone applications and various combinations thereof to own multichannel customers.

July 27, 2011

Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

July 25, 2011

Lansinoh Labs has announced the acquisition of the Earth Friendly Baby brand of natural shampoos, bubble bath and skin care products.

ALEXANDRIA, Va. — Lansinoh Labs has announced the acquisition of the Earth Friendly Baby brand of natural shampoos, bubble bath and skin care products.

July 25, 2011

Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

NEW YORK — Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

The Nivea 100 Year House, located in the West Wing of Grand Central Terminal's Vanderbilt Hall, will be open to the public from 10 a.m. to 6 p.m. on Monday, July 25, and 8 a.m. to 7 p.m. on Tuesday, July 26 through Friday, July 29.

July 25, 2011

SC Johnson’s latest Windex product touts 90% less plastic than the traditional 26-oz. trigger bottle. New Windex Mini is a concentrated refill pouch that “saves six times as much plastic waste that goes into a landfill, compared with a traditional bottle,” according to SC Johnson chairman and CEO Fisk Johnson.

SUPPLIER NEWS — SC Johnson’s latest Windex product touts 90% less plastic than the traditional 26-oz. trigger bottle. New Windex Mini is a concentrated refill pouch that “saves six times as much plastic waste that goes into a landfill, compared with a traditional bottle,” according to SC Johnson chairman and CEO Fisk Johnson. Windex Mini will be available nationwide in three-packs of “snip ‘n’ pour” pouches.


July 25, 2011

PNI Digital Media on Monday announced an agreement with Walgreens to provide and operate an online stationery service for the Chicago-based pharmacy.

VANCOUVER, British Columbia — PNI Digital Media on Monday announced an agreement with Walgreens to provide and operate an online stationery service for the Chicago-based pharmacy.

The service will allow Walgreens customers to create and customize unique cards, invitations and other printed material, including personalized photobooks and photo calendars, wedding invitations and business cards.

According to reports, the PNI Digital Media Platform reaches more than 14,000 retail locations around the world, 9,000 of which offer a one-hour pickup service.

July 25, 2011


Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.



Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.


July 21, 2011

Women in the higher-income bracket won't object to buying private-label cosmetics if they think that their quality and performance are on par with national brands, according to recent Mintel research.

CHICAGO — Women in the higher-income bracket won't object to buying private-label cosmetics if they think that their quality and performance are on par with national brands, according to recent Mintel research.

Mintel research found that 64% of women in the $100,000 to $149,000 income bracket planned to continue buying some store-brand/private-label color cosmetics and some brand-name color cosmetics; meanwhile, only 50% of those in the $50,000 to $74,000, and 48% in the $75,000 to $99,000, bracket said the same thing.

July 20, 2011

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.

July 19, 2011

Rising food prices and shrinking package sizes are a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

NEW YORK — Rising food prices and shrinking package sizes are a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

July 18, 2011

Back-to-school budgets will moderately decrease this year, but more consumers will turn to the Internet to score the best deals.

LOS ANGELES — Back-to-school budgets will moderately decrease this year, but more consumers will turn to the Internet to score the best deals.

According to a survey conducted by PriceGrabber, 48% of shoppers said they plan to spend $250 or more on back-to-school purchases, while 25% will spend $500 or more. This compared with 2010, when 56% of consumers indicated that they would spend $250 or more, while 31% planned to spend $500 or more.

July 13, 2011

Hamacher Resource Group, a retail consumer healthcare marketing and research firm, will be presenting at Cardinal Health’s 2011 Retail Business Conference July 20 to 23 in Las Vegas.

WAUKESHA, Wis. — Hamacher Resource Group, a retail consumer healthcare marketing and research firm, will be presenting at Cardinal Health’s 2011 Retail Business Conference July 20 to 23 in Las Vegas. 

Dave Wendland and Kat Fronek, both part of the owners group at HRG, will present two different educational sessions for continuing education credits. 

July 13, 2011

Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday.

MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday. 

The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline. 

“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.

July 11, 2011

CINCINNATI — Following a European launch in 2009, Braun, a member of the P&G beauty and grooming family of brands, has announced the availability of the Braun Satin Hair brush in the United States.

Braun Satin Hair brush makes its exclusive debut in the United States on QVC on July 12. The brush has a suggested retail price of $65.

The battery-operated Braun Satin Hair brush combines Braun's Active Ion Technology, ­ which promises to give hair smoothness and shine, ­ with its Seamless Bristle Technology.

July 11, 2011

The penny-pinching consumers of the recession have become penny-clamping consumers, and dollar stores are starting to feel the effects, according to published reports.

NEW YORK — The penny-pinching consumers of the recession have become penny-clamping consumers, and dollar stores are starting to feel the effects, according to published reports.

July 8, 2011

Albertsons is pulling the plug on its self-checkout units, which will be replaced by standard "H" lanes or express lanes, the grocer has confirmed.

BOISE, Idaho — Albertsons is pulling the plug on its self-checkout units, which will be replaced by standard "H" lanes or express lanes, the grocer has confirmed.

The 217-store grocer that operates in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, Texas and Utah has self-checkout units installed in roughly 100 of its stores. Those units will be removed by the end of the summer.

According to the grocer, the self-checkout units prevent it from providing the level of customer service it wants to offer its shoppers.

July 8, 2011

CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

July 6, 2011

Tampico Beverages is celebrating the launch of its citrus juice drink in a 20-oz., single-serve option.

CHICAGO — Tampico Beverages is celebrating the launch of its citrus juice drink in a 20-oz., single-serve option.

The company said that Tampico's new convenient packaging is ideal for on-the-go consumers.

July 5, 2011

Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


NEW YORK — Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


Independent brands, such as Method and Seventh Generation, have held on to their sales. “The consumers for those brands are usually early adopters who have a higher income and are less likely to shop price,” one industry analyst said.


July 5, 2011

In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


BALTIMORE — In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


One such brand is Calgon, which is managed by Ilex Consumer Products Group and known for its “Take Me Away” slogan. Calgon has unveiled two new collections — Ageless Bath and Sensual Collection — that hit shelves in June.


June 30, 2011

Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

CHICAGO — Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

List making and coupon clipping still are top of mind for consumers as they struggle with high gas prices and question their job stability. Additionally, the survey uncovered that consumers are turning to the Internet to find the best deals, SymphonyIRI said.