Content about Marketing

CHICAGO Three of Lion Brewery's beers now will be available in cans.

Lionshead and Lionshead Light now are available in 12-oz. and 16-oz. aluminum cans, and Stegmaier Gold is on the market in 16-oz. cans, all of which are supplied by Rexam. The beers previously were only offered in glass bottles.

ROTTERDAM, Netherlands —In a move that wasn’t exactly a surprise to many industry observers, Unilever announced plans to acquire Alberto-Culver for $3.7 billion in cash, a deal that significantly will boost Unilever’s hair care portfolio.

NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

(Click here to view photos of P&G's New York pop-up store.)

SOUTHFIELD, Mich. — The In-Store Marketing Institute announced the gold award winner for its “Design of the Times” contest.

The Safeway June Dairy multivendor program, developed by Safeway and Mars Advertising, sought to generate category sales, increase category awareness and leverage June Dairy Month to further drive traffic to Safeway’s dairy department. The program was supported with product sampling, shopper education on the benefits of dairy and out-of-store elements, including online sweepstakes and circulars.

CINCINNATI Baby diapers brand Luvs unveiled its new look, which is slated to make its retail debut this fall.

Luvs diapers now will tote new packaging and a Heavy Dooty Protection diaper design.

PRINCETON, N.J. Arm & Hammer is helping cat owners fight litter box odors with its new Arm & Hammer Double Duty Clumping litter, designed to eliminate urine and feces odors.

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

NEW YORK Sunkist has unveiled its newest way to deliver its liquid shots of protein.

Through a partnership with the International Dispensing Corp., the one-gallon, Multiserve SafePak stand-up pouch delivers protein shots without need for refrigeration and features the Answer, IDC’s patented, proprietary dispensing technology.