Content about Marketing

December 16, 2011

Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

RESTON, Va. — Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ended Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.

December 15, 2011

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews.

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov.

December 15, 2011

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets for a series of man-on-the street interviews.

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov.

December 15, 2011

A group of Medicine Shoppe International and Medicap franchise owners is filing claims against the two companies over an alleged breach of contract and failure to support the franchise systems.

ST. LOUIS — A group of Medicine Shoppe International and Medicap franchise owners is filing claims against the two companies over an alleged breach of contract and failure to support the franchise systems.

December 12, 2011

AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

BOSTON — AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

December 12, 2011

Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

SHELTON, Conn. — Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

The razor, which is the result of seven years of research and hundreds of focus groups, is a combination of technology that delivers a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke, coupled with patented five-curve sensing blades and skin guards that protect and care for sensitive skin.

December 9, 2011

A report released Wednesday by ShopperTrak said that sales increased just 0.2% year-over-year for the week ended Dec. 3, representing a 22.5% decline from the prior week, which held the largest Black Friday in history — both in terms of sales and traffic.

CHICAGO — A report released Wednesday by ShopperTrak said that sales increased just 0.2% year-over-year for the week ended Dec. 3, representing a 22.5% decline from the prior week, which held the largest Black Friday in history — both in terms of sales and traffic.

According to ShopperTrak, this sharp decline in retail sales is typical of the week following Thanksgiving. Although shoppers have an initial burst of activity spurred on by Black Friday sales promotions, they often stay home during the following week.

December 9, 2011

Weis Markets recently expanded its loyalty card program with a gold preferred customer offering that customizes offers for regular shoppers who spend at least $3,500 in a calendar year.

SUNBURY, Pa. — Weis Markets recently expanded its loyalty card program with a gold preferred customer offering that customizes offers for regular shoppers who spend at least $3,500 in a calendar year.

December 8, 2011

The retail sector continues to tentatively edge toward recovery, buoyed by a strong start to the holiday shopping season; but several obstacles stand in the way of sustained progress in 2012, according to Jones Lang LaSalle’s "North America Year-end Retail Outlook."

NEW YORK — The retail sector continues to tentatively edge toward recovery, buoyed by a strong start to the holiday shopping season; but several obstacles stand in the way of sustained progress in 2012, according to Jones Lang LaSalle’s "North America Year-end Retail Outlook."

December 7, 2011

Among those that have shopping-related applications on their smartphone, most of them will use this method to help save money when purchasing gifts this holiday season, according to a PriceGrabber survey.

LOS ANGELES — Among those that have shopping-related applications on their smartphone, most of them will use this method to help save money when purchasing gifts this holiday season, according to a PriceGrabber survey.

December 6, 2011

As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

PARSIPPANY, N.J. — As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

According to the research firm’s “Personal Care: U.S. Competitor Cost Structures 2011” report, costs of goods sold — which includes raw materials, packaging, processing and overhead — have increased on average to claim 11.1% of the net sales total in 2011, compared with 10.6% in 2009.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid's Facebook page to download coupons for such items as beauty items, men's grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.

December 5, 2011

Shoppers who were out in full force on Black Friday may not walk retail aisles again until just before Christmas — when retailers are expected to heavily discount merchandise — according to the latest America's Research Group/UBS "Christmas Forecast."

CHARLESTON, S.C. — Shoppers who were out in full force on Black Friday may not walk retail aisles again until just before Christmas — when retailers are expected to heavily discount merchandise — according to the latest America's Research Group/UBS "Christmas Forecast."

December 5, 2011

While advances in smartphones and social media use have lead many consumers to shop online, those same technologies are being utilized by retailers to get customers back into the stores, according to a new report.

NEW YORK — While advances in smartphones and social media use have lead many consumers to shop online, those same technologies are being utilized by retailers to get customers back into the stores. New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail's second annual "Buzz to Buy 2.0" trend report.

December 5, 2011

The combined store count of the county's largest dollar store chains outnumbers that of the largest retail pharmacy chains as continued economic difficulties drive the channel's growth, according to a new study released Monday by Colliers International.

SEATTLE — The combined store count of the county's largest dollar store chains outnumbers that of the largest retail pharmacy chains as continued economic difficulties drive the channel's growth, according to a new study released Monday by Colliers International.

December 2, 2011

Brynwood Partners VI announced Friday that it acquired Newhall Labs — whose brands include La bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings, which marks Brynwood VI’s third acquisition in the personal care sector.

GREENWICH, Conn. — Brynwood Partners VI announced Friday that it acquired Newhall Labs — whose brands include La bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings, which marks Brynwood VI’s third acquisition in the personal care sector.

Terms of the transaction were not disclosed. Newall Labs will operate as an independent platform company.

December 1, 2011

Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

SAN BRUNO, Calif. — Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

December 1, 2011

Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing, a move that will add to Crossmark’s events and shopper marketing capabilities and create the largest in-store marketing services company in North America.
 


PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing, a move that will add to Crossmark’s events and shopper marketing capabilities and create the largest in-store marketing services company in North America.
 


November 30, 2011

Shoppers are just as promotion-driven as they have been since economists first coined the term the "new normal" economy — and that's not likely to change, according to a new "The Why? Behind the Buy" report released Wednesday by Acosta Sales.

JACKSONVILLE, Fla. — Shoppers are just as promotion-driven as they have been since economists first coined the term the "new normal" economy — and that's not likely to change, according to a new "The Why? Behind the Buy" report released Wednesday by Acosta Sales.

November 30, 2011

The National Association of Counties is offering residents of Weld County, Colo., free prescription discount cards that provide patients an average of 24% savings off the retail price of prescription medications.

WELD COUNTY, Colo. — The National Association of Counties is offering residents of Weld County, Colo., free prescription discount cards that provide patients an average of 24% savings off the retail price of prescription medications.

The NACo prescription discount card program, which was founded in 2004, has expanded across the United States to include more than 1,400 counties. The cards are available for Weld County residents at the Weld County Department of Public Health and Environment, as well as online.

November 30, 2011

ValueCentric on Wednesday announced it has reached an agreement with Walgreens that will allow ValueCentric to deliver channel- and store-level data services that provide pharmaceutical market insights based on retail data.

ORCHARD PARK, N.Y. — ValueCentric on Wednesday announced it has reached an agreement with Walgreens that will allow ValueCentric to deliver channel- and store-level data services that provide pharmaceutical market insights based on retail data.

November 28, 2011

The combination of earlier-than-ever opening hours, favorable weather and deal-conscious consumers receptive to heightened promotional activity produced record sales over Thanksgiving weekend, according to the National Retail Federation.

WASHINGTON — The combination of earlier-than-ever opening hours, favorable weather and deal-conscious consumers receptive to heightened promotional activity produced record sales over Thanksgiving weekend.

The National Retail Federation said an estimated 226 million shoppers visited stores and websites over Thanksgiving weekend, compared with 212 million last year, and spent an average of $398 per person, compared with $365 last year. Those findings are based on an NRF survey of 3,826 shoppers conducted over the weekend by BIGresearch.

November 28, 2011

The recession grinch may have to pack it up this holiday season, as initial spending indicated that this year's holidays are on track toward some pretty significant growth as compared with last year.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The recession grinch may have to pack it up this holiday season, as initial spending indicated that this year's holidays are on track toward some pretty significant growth as compared with last year.

(THE NEWS: Black Friday proves to be record day for retail, NRF reports. For the full story, click here.)

November 28, 2011

Rite Aid is offering two promotional programs to holiday shoppers, the company said Monday.

CAMP HILL, Pa. — Rite Aid is offering two promotional programs to holiday shoppers, the company said Monday.

The first of these is Cyber Week, launched to mark Cyber Monday, an online shopping holiday that is one of the busiest of the year. The chain is offering limited-time deals on items commonly purchased online, such as beauty and personal care items, personalized photo calendars and vitamins, as well as 20% off when customers spend $50 or more. Customers can sign up at RiteAidOnlineStore.com.

November 28, 2011

Getting a product noticed by a retail buyer or a paying customer in today’s environment is difficult to say the least. Unless you are a Fortune 100 company or you are lucky enough to have a mega-media budget, just getting an appointment with a retail buyer can be difficult.

Getting a product noticed by a retail buyer or a paying customer in today’s environment is difficult to say the least. Unless you are a Fortune 100 company or you are lucky enough to have a mega-media budget, just getting an appointment with a retail buyer can be difficult. Today’s buyers are so time-starved they have to be very selective in who and when they see new suppliers and products.