Content about Marketing

January 23, 2012

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

FERNDALE, Wash. — Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 20, 2012

Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

SAN FRANCISCO — Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

January 16, 2012

AisleBuyer has unveiled the latest edition of its commerce platform and self-checkout application.

NEW YORK — AisleBuyer has unveiled the latest edition of its commerce platform and self-checkout application.

AisleBuyer CEO Andrew Paradise said the platform upgrade of mShop "was designed to meet the needs of retailers at any stage of mobile commerce development." The company said the latest edition of mShop, which debuts at the National Retail Federation Show this week, includes such upgrades as:

January 16, 2012

Dove is pairing its chocolate with a new bite-sized candy that combines taste and texture.

HACKETTSTOWN, N.J. — Dove is pairing its chocolate with a new bite-sized candy that combines taste and texture.

New Dove chocolate-covered raisins and peanuts is the latest "hand to mouth" candy from the brand, which will debut on store shelves this spring for a suggested retail price of $3.49 for a 5-oz. bag.

The launch will be supported by a creative, multifaceted marketing campaign, including print, broadcast, online/social media, consumer promotions, in-store and shopper marketing.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 13, 2012

Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012.

PARIS — Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012. Kristen Stewart follows Charlotte Gainsbourg who has represented Balenciaga Paris, the first fragrance, since 2010.

The fragrance is part of the Coty Prestige brand portfolio.

January 13, 2012

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

MINNEAPOLIS — Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

Launching May 6 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store.

January 12, 2012

The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

Chr. Hansen is a developer of natural ingredient solutions for the food, pharmaceutical, nutritional and agricultural industries. With U.S. offices in Milwaukee, Wis., the company is best known for its probiotics, dairy enzymes and natural colors.

January 12, 2012

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

CINCINNATI — Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

January 11, 2012

Supermarket operator Spartan Stores and gas station operator Speedway are expanding a fuel-discount program to all of Michigan, the companies said Wednesday.

GRAND RAPIDS, Mich. — Supermarket operator Spartan Stores and gas station operator Speedway are expanding a fuel-discount program to all of Michigan, the companies said Wednesday.

January 10, 2012

Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

NEW YORK — Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

Beauty mavens are encouraged to visit the brand’s Facebook page and choose their favorite diffusion line fashion designer for a chance to win. The winner will attend a fashion show at Lincoln Center, receive a consultation with a celebrity stylist and receive a two-night stay at the Empire Hotel.

January 10, 2012

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

The Schick Hydro Power Select wet shave razor, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button.

January 5, 2012

Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa.

YOCUMTOWN, Pa. — Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa. The endcap, located in the pharmacy area, was facing the main aisle dividing the grocery sector from the rest of the store. Across the aisle, another shelf-cum-video featured the benefits of Quaker Oats for those resolving to eat better in 2012.

January 4, 2012

Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

MINNEAPOLIS — Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

Overall, the number of free-standing insert coupons distributed through 2011 dropped 6.5% compared with 2010. This decline in FSI coupon activity followed two consecutive years of annual increases of 8% in 2009 and 7.2% in 2010.

December 21, 2011

Inter Parfums has announced that its Paris-based subsidiary, Interparfums SA — the prestige fragrance company and exclusive worldwide licensee for Burberry fragrance products — and its licensor, global luxury company Burberry Group, are in discussions regarding the establishment of a new operating structure for the Burberry fragrance and beauty business.

NEW YORK — Inter Parfums has announced that its Paris-based subsidiary, Interparfums SA — the prestige fragrance company and exclusive worldwide licensee for Burberry fragrance products — and its licensor, global luxury company Burberry Group, are in discussions regarding the establishment of a new operating structure for the Burberry fragrance and beauty business.

December 20, 2011

A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

ST. PETERSBURG, Fla. — A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

December 20, 2011

Following recent e-commerce trends released by ComScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year-over-year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

RESTON, Va. — Following recent e-commerce trends released by ComScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year over year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

And on Sunday, ComScore released its latest findings, that online sales surpassed $1 billion on four days during the work week of Dec.12 to 16, a 15% increase over the same period last year.

December 19, 2011

Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

SAN FRANCISCO — Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

The innovation, created by mobeam of California, makes electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones or handhelds, not a stack of coupons, at checkout.

December 16, 2011

The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.”

NEW YORK — The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.” The marketer voluntarily modified several claims at issue in ERSP’s inquiry.

December 16, 2011

Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

RESTON, Va. — Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ended Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.

December 15, 2011

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews.

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov.

December 15, 2011

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets for a series of man-on-the street interviews.

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews. The video — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov.

December 15, 2011

A group of Medicine Shoppe International and Medicap franchise owners is filing claims against the two companies over an alleged breach of contract and failure to support the franchise systems.

ST. LOUIS — A group of Medicine Shoppe International and Medicap franchise owners is filing claims against the two companies over an alleged breach of contract and failure to support the franchise systems.

December 12, 2011

AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

BOSTON — AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

December 12, 2011

Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

SHELTON, Conn. — Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

The razor, which is the result of seven years of research and hundreds of focus groups, is a combination of technology that delivers a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke, coupled with patented five-curve sensing blades and skin guards that protect and care for sensitive skin.