Content about Marketing

March 8, 2013

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store.

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store. However, consumers are more likely to research their next TV on their mobile device than their prescription medication. According to AccentHealth VP market research, Natalie Hill, "When it comes to medical treatment, healthcare professionals remain the most trusted source for information.

March 8, 2013

Multichannel retailer HSN has named no!no! Hair as the "Most Innovative Product" at its third annual HSN Partner Recognition Gala, manufacturer Radiancy said.

ORANGEBURG, N.Y. — Multichannel retailer HSN has named no!no! Hair as the "Most Innovative Product" at its third annual HSN Partner Recognition Gala, manufacturer Radiancy said Friday.

The device uses heat to crystalize and allow for safe removal of hair without the use of chemicals and, the company said, with no mess and no pain. Since launching the product with HSN, Radiancy, a subsidiary of PhotoMedex, has sold more than 260,000 devices to HSN customers and more than 4 million worldwide.

March 7, 2013

Bounty, a Proctor and Gamble brand, has unveiled the new DuraTowel, a cloth-like paper towel designed to use instead of reusing dishcloths, which the company said can redeposit millions of germs after just one use.

CINCINNATI — Bounty, a Proctor and Gamble brand, has unveiled the new DuraTowel, a cloth-like paper towel designed to use instead of reusing dishcloths, which the company said can redeposit millions of germs after just one use.

March 6, 2013

The Council for Responsible Nutrition announced the addition of six new members, including voting members Evolva Nutrition and NutraGenesis and associate members American Nurse Practitioner Foundation, HFL Sport Science, Intertek Cantox and Loeb & Loeb.

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced the addition of six new members, including voting members Evolva Nutrition and NutraGenesis and associate members American Nurse Practitioner Foundation, HFL Sport Science, Intertek Cantox and Loeb & Loeb.  

Evolva Nutrition recently acquired the rights to the resveratrol business formerly owned by Fluxome Science A/S in Denmark. NutraGenesis is a provider of proprietary, branded nutraceutical ingredients that are designed for the dietary supplement, food and beverage marketplaces.

March 5, 2013

Meijer is ending double coupons at some of its stores in Michigan and Indiana, according to published reports.

NEW YORK — Meijer is ending double coupons at some of its stores in Michigan and Indiana, according to published reports.

A sign at a Meijer store in Jackson, Mich., shown in a photo posted on the bargain website bargainstobounty.com, read, "To keep our everyday prices low, we will no longer double coupons after 3/30/13. Enjoy even easier savings with digital coupons."

March 1, 2013

Sears Holdings is adding some of its own fare to its mygofer.com offering, an online grocery service that "turbo-charges brick-and-mortar retailer assortments by allowing customers to get items from those stores where and when they want them in new, convenient ways."

"At mygofer, your list is our command," Sears tells shoppers on its website. "Shop with us for your prescriptions, groceries, beauty products, clothes, shoes, electronics and a whole lot more you might not expect. So whatever's on your list, we can help you get it — with incredible speed and no hassles. That's convenience."

Sears Holdings is adding some of its own fare to its mygofer.com offering, an online grocery service that "turbo-charges brick-and-mortar retailer assortments by allowing customers to get items from those stores where and when they want them in new, convenient ways." 

February 27, 2013

The Electronic Retailing Self-Regulation Program on Monday recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women.

NEW YORK — The Electronic Retailing Self-Regulation Program on Monday recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women. ERSP found, however, the company could support claims related to hot flashes, irritability, sleeplessness and “low libido.”

February 27, 2013

Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

WILTON, Conn. — Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

February 27, 2013

Target is planning a rollout in Canada that will be bigger than any single year's worth of its store openings in the United States ever, executives of the company said Wednesday morning in a call with Wall Street analysts to discuss the mass merchandise retailer's fourth-quarter and full-year 2012 results.

MINNEAPOLIS — Target is planning a rollout in Canada that will be bigger than any single year's worth of its store openings in the United States ever, executives of the company said Wednesday morning in a call with Wall Street analysts to discuss the mass merchandise retailer's fourth-quarter and full-year 2012 results.

February 25, 2013

Omnichannel. It's one of the hottest topics in retail. It's seamless retailing in real-time. It's making sure that the brand experience coming out of a retailer is exemplary no matter how a consumer chooses to engage — on the e-commerce site, through an app for the tablet or smartphone, within the brick-and-mortar location or any two of those venues simultaneously.

Omnichannel. It's one of the hottest topics in retail. It's seamless retailing in real-time. It's making sure that the brand experience coming out of a retailer is exemplary no matter how a consumer chooses to engage — on the e-commerce site, through an app for the tablet or smartphone, within the brick-and-mortar location or any two of those venues simultaneously.

February 22, 2013

Safeway on Thursday reported a 1.3% annual sales lift to $44.2 billion for its fiscal 2012. The year-end sales lift was driven by increased fuel sales and a same-store sales increase of 0.5% (excluding fuel), the grocer reported.

However, from listening to this last conference call, coming out of a year that has been framed more by Safeway's challenges than Safeway's opportunity on Wall Street, you get the sense that 2012 was 2012 and that this 2013 party has only just begun.

Safeway on Thursday reported a 1.3% annual sales lift to $44.2 billion for its fiscal 2012. The year-end sales lift was driven by increased fuel sales and a same-store sales increase of 0.5% (excluding fuel), the grocer reported. 

February 21, 2013

Safeway reported a sales increase of 1.3% to $44.2 billion in 2012 for its fiscal year ended Dec. 29, driven by increased fuel sales and a same-store sales increase of 0.5% (excluding fuel), the grocer reported.

PLEASANTON, Calif. — Safeway on Thursday reported a sales increase of 1.3% to $44.2 billion in 2012 for its fiscal year ended Dec. 29, driven by increased fuel sales and a same-store sales increase of 0.5% (excluding fuel), the grocer reported. Safeway chairman and CEO Steve Burd projected identical sales as high as 2% in the first quarter of 2013, in part because of the success Safeway has had with its loyalty program Just 4 U. 

February 20, 2013

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

FLINT, Mich. — Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

The company announced Wednesday the appointment of James Kosmerick as director of marketing. Kosmerick was previously creative and marketing director for Bay City, Mich.-based TransIT Solutions. He also worked as an art director and designer at Blue Cross Blue Shield of Michigan.

February 15, 2013

Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce, according to comScore’s “2013 U.S. Digital Future in Focus” report.

RESTON, Va. — In terms of growth, clicks continued to outpace bricks in 2012 — and how!

That was the key takeaway from comScore’s “2013 U.S. Digital Future in Focus” report: Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in the mid-teens to outpace growth at brick-and-mortar retail by a factor of approximately four times.

February 15, 2013

Retail executives are moderating their expectations for 2013 following uneven sales in December and January, according to a new survey of CFOs by professional services firm BDO USA.

CHICAGO — Retail executives are moderating their expectations for 2013 following uneven sales in December and January, according to a new survey of CFOs by professional services firm BDO USA.

February 14, 2013

More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

NEW YORK — More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

According to the Nielsen Global Survey of Consumer Confidence and Spending Intentions, 71% of North Americans said they were in a recession in the fourth-quarter of 2012, but this represented a drop in 15 percentage points from the fourth-quarter of 2011, representing the largest drop in negative sentiments about the economy of any area.

February 13, 2013

Bi-Lo on Wednesday launched in all of its pharmacies a prescription program that significantly enhances the offerings of its existing program.

GREENVILLE, S.C. — Bi-Lo on Wednesday launched in all of its pharmacies a prescription program that significantly enhances the offerings of its existing program. The expanded program runs through the Bi-Lo BonusCard and offers deep discounts on more than 450 generic medications and varied discounts on name-brand and other generic medication.

February 11, 2013

Dutch supermarket operator Royal Ahold is selling its majority stake in a Scandinavian supermarket chain to an investors group, the company said Monday.

AMSTERDAM — Dutch supermarket operator Royal Ahold is selling its majority stake in a Scandinavian supermarket chain to an investors group, the company said Monday.

Ahold, which operates the Giant-Carlisle, Giant-Landover and Stop & Shop banners and the Peapod online grocery service in the United States, said it would sell its 60% stake in ICA to Hakon Invest of Sweden for $3.3 billion.

ICA, based in Sweden, operates the ICA and Rimi chains in Norway and the Baltics.

 

February 11, 2013

A group of former executives from Save-A-Lot, Grandpa's Stores and Deals: Nothing Over a Dollar has teamed up to create a new business venture that they said would combine wholesale, retail and e-commerce components.

ST. LOUIS — A group of former executives from Save-A-Lot, Grandpa's Stores and Deals: Nothing Over a Dollar has teamed up to create a new business venture that they said would combine wholesale, retail and e-commerce components.

February 7, 2013

MeadWestvaco Corporation on Thursday launched its inaugural consumer satisfaction study, “Packaging Matters.”

RICHMOND, Va. — MeadWestvaco Corporation on Thursday launched its inaugural consumer satisfaction study, “Packaging Matters.” The study explores the role of packaging in product satisfaction as consumers purchase, transport, use and dispose of products across 10 different categories. 

February 7, 2013

"Click. Swipe. Save." That's the slogan Winn-Dixie has coined as part of its launch of an online e-coupons program on Wednesday. The e-coupons program allows customers to load coupons directly onto their Winn-Dixie Reward Card for redemption in stores.

JACKSONVILLE, Fla. — "Click. Swipe. Save." That's the slogan Winn-Dixie has coined as part of its  launch of an online e-coupons program on Wednesday. The e-coupons program allows customers to load coupons directly onto their Winn-Dixie Reward Card for redemption in stores. 

February 6, 2013

Local Kroger stores will discontinue doubling coupons and will instead lower prices on about 3,500 items, according to a report published in the Business Courier last week.

CINCINNATI — Local Kroger stores will discontinue doubling coupons and will instead lower prices on about 3,500 items, according to a report published in the Business Courier last week. The new everyday lower prices and corresponding shelf tags were rolled out on Monday. 

Kroger will cease doubling coupons up to 50 cents by March and the change is only taking place across the Cincinnati/Dayton division. 

February 6, 2013

Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.

NEW YORK — Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.

February 5, 2013

GelStat Corporation announced that it has retained List Services Corporation to manage all branding and marketing efforts for GelStat and its products, GelStat Migraine and GelStat Sleep.

PALM CITY, Fla. — GelStat Corporation on Monday announced that it has retained List Services Corp. to manage all branding and marketing efforts for GelStat Corporation and its products, GelStat Migraine and GelStat Sleep. LSC is a direct marketing agency that has evolved from a list management and brokerage house into a full service solution.

February 4, 2013

CVS Caremark has launched what it called the "latest evolution" of its ExtraCare loyalty card program.

WOONSOCKET, R.I. — CVS Caremark has launched what it called the "latest evolution" of its ExtraCare loyalty card program.

The chain announced Monday the launch of the ExtraCare Pharmacy & Health Rewards program, which allows members to earn larger and more frequent rewards when filling prescriptions or making healthy decisions, as well as providing another choice for members and giving them the ability to opt-in to parts of the program most relevant to their needs and preferences.