Content about Marketing

April 30, 2013

Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

FLINT, Mich. — Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

Diplomat sponsored a contest in which 12 employees competed to see who could buy the most food items and toiletries for local charities using only $25 and coupons. With $300, employees bought $2,160 worth of groceries, which will be donated to Flint, Mich.-based Carriage Town Ministries and St. Luke N.E.W. Life Center.

April 30, 2013

Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

NEW YORK — Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

April 26, 2013

GNC expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

PITTSBURGH— GNC on Wednesday expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

In new markets in which the Member Price Program is launching, GNC will offer free memberships for a limited time.

April 25, 2013

Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily.

DEERFIELD, Ill. — Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily

According to the report, Walgreens hired Jones Lang LaSalle to sell the 38-acre campus, which it would lease back for 10 years.

April 25, 2013

Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

NEW YORK — Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

Salley, who maintains a vegan diet, is a health and wellness advocate and has appeared in film and television. Watertree provides prescription discount cards and distributes them to anyone who needs help paying for medicines. According to the company, more than 100 million Americans don't have full prescription coverage.

April 24, 2013

Notice of nearby savings could bring smartphone owners into stores, according to a new survey.

WHITING, Ind. — Notice of nearby savings could bring smartphone owners into stores, according to a new survey.

CouponCabin released results of a survey Wednesday finding that 20% of smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. The online survey, conducted between Feb. 28 and March 4, polled 2,219 adults, including 1,096 smartphone owners.

April 21, 2013

According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.

According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.

April 21, 2013

Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.

Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.

April 21, 2013

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

"Our market model is very sound," said AJ Khubani, CEO of TeleBrands. "As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support."

April 19, 2013

One-third of supermarkets have a dietitian walking their aisles, according to a recent report published by Advertising Age. And almost 9-in-10 grocers have a dietitian housed in their corporate suites.

Is it any wonder? There's a natural synergy between pharmacy and food stores that grocers have been looking to tap in one form or another over the past decade. But now, especially as health systems and large employers become more savvy around the benefits a healthier workforce will have to their bottom lines, this is likely to transform from a supermarket patient's best-kept-secret into a must-have service.

One-third of supermarkets have a dietitian walking their aisles, according to a recent report published by Advertising Age. And almost 9-in-10 grocers have a dietitian housed in their corporate suites. 

April 18, 2013

Tea of a Kind, a tea beverage company, announced a wide distribution expansion into retail pharmacies, grocery stores and supermarkets in Northern California, Nevada, Arizona, New Mexico and more.

LOS ANGELES — Tea of a Kind, a tea beverage company, announced today a wide distribution expansion into retail pharmacies, grocery stores and supermarkets in Northern California, Nevada, Arizona, New Mexico and more.

The product, which recently won Best Ready-to-Drink Tea Beverage at the 2012 Interbev Awards in Las Vegas, utilizes a "Gizmo Closure and Delivery System," a cap technology, which holds fresh, functional ingredients in a nitrogen pressurized chamber until the point of consumption, the company stated.

April 17, 2013

Starting today, April 17, Kleenex brand, the only facial tissue with Sneeze Shield in all of its tissues, according to the company, is giving three schools a chance to win 250,000 eBoxTops for the 2013-2014 school year through the Kleenex brand in the Classroom sweepstakes.

DALLAS — Starting today, April 17, Kleenex brand, the only facial tissue with Sneeze Shield in all of its tissues, according to the company, is giving three schools a chance to win 250,000 eBoxTops for the 2013-2014 school year through the Kleenex brand in the Classroom sweepstakes.

April 15, 2013

If any proof was needed of the importance of omnichannel, it can be seen in a new survey of U.S. consumers.

NEW YORK — If any proof was needed of the importance of omnichannel, it can be seen in a new survey of U.S. consumers.

April 15, 2013

DSN has reported for many years on the emergence of dietitians in supermarket pharmacies, and an article that appeared in Advertising Age Sunday confirms how big the trend has become.

NEW YORK — DSN has reported for many years on the emergence of dietitians in supermarket pharmacies, and an article that appeared in Advertising Age Sunday confirms how big the trend has become.

The advertising industry publication reported that while traditionally found more often at hospitals, dietitians are appearing at supermarket chains like Hy-Vee, Wegmans and Giant Eagle.

April 11, 2013

The healthcare industry's supply chain may have a few tips and tricks to pick up from the retail industry's supply chain, according to a new study by researchers at the University of Arkansas.

FAYATTEVILLE, Ark. — The healthcare industry's supply chain may have a few tips and tricks to pick up from the retail industry's supply chain, according to a new study by researchers at the University of Arkansas.

April 11, 2013

Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want."

ENGLEWOOD CLIFFS, N.J. — Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want." 

The campaign, created by advertising firm the Bull Whitehouse, takes a humorous approach to weight loss communication. 

April 10, 2013

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

EWING, N.J. — OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

April 8, 2013

Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products.

CINCINNATI — Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the Fiji, Pure Sport and Swagger scents.

April 5, 2013

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively.

This report should serve as a wake up call that multi-cultural marketing efforts appealing to the diversity of a shopper base are not just innovative strategies — they're essential.

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively. Both groups will spend far more in their remaining lifetimes than white non-Hispanic households. 

This report should serve as a wake up call that multicultural marketing efforts that appeal to the diversity of a shopper base are not just innovative strategies — they're also essential. 

April 4, 2013

Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign.

CHATTANOOGA, Tenn — Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign. "Feed the Love" is a pet food drive in which food donations go to local area food banks for families in need to be able to provide food for the four-legged members of their families.

April 3, 2013

More than half of Americans shop and spend money to improve their moods, according to a new survey.

SAN FRANCISCO — More than half of Americans shop and spend money to improve their moods, according to a new survey.

The study, by Ebates.com, found that 63.9% of women engage in "retail therapy," compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

April 2, 2013

Walgreens on Tuesday announced that walking, running and weight management goals can be logged and tracked through Steps with Balance Rewards, the retailer's customer loyalty program.

DEERFIELD, Ill. — Walgreens on Tuesday announced that walking, running and weight-management goals can be logged and tracked through Steps with Balance Rewards, the retailer's customer loyalty program. Members will receive 20 points per mile, as well as 20 points per day for tracking their weight. Users also can log individual frequent activities that will earn points when recorded. Additionally, members can sync wireless activity trackers such as Fitbit, Withings and BodyMedia to automatically load the number of steps taken — each device linked will earn 250 points.

March 29, 2013

Google has officially unveiled its testing program for Google Shopping Express, its new online delivery service in the San Francisco Bay area, signing up with retailers like Target, Walgreens and Raley's to allow customers to receive items directly from store shelves at their homes within a day.

The program has been widely described as an effort by Google to compete with e-commerce giant Amazon, but what sets Google Shopping Express apart is its sourcing partnership with brick-and-mortar retailers, particularly Target, which itself has made significant investments in omnichannel retail, most recently with its purchases of two online cooking-equipment retailers. As a whole slew of developments over the past couple of weeks has shown, omnichannel is becoming a key component of many retailers' business.

Google has officially unveiled its testing program for Google Shopping Express, its new online delivery service in the San Francisco Bay area, signing up with retailers like Target, Walgreens and Raley's to allow customers to receive items directly from store shelves at their homes within a day.

March 29, 2013

Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

ROCKVILLE, Md. — Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

The findings were part of a study by market research firm Packaged Facts on mass merchandisers, "The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer and Fred Meyer." The report noted that mass merchandisers in recent years have marketed private-label food and beverage products that rival those of national brands in price, value and quality.

March 28, 2013

News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.

TORONTO — News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.

Rexall's website will feature coupons from the SmartSource.ca Online Coupon Network, as well as Rexall-exclusive coupons for a wide variety of grocery and drug brands. Coupons are available on rexall.ca, effective immediately.