Content about Marketing

May 30, 2013

Ownership has its privileges. Consider American Associated Pharmacies. Independent pharmacy owners who join this member-owned, national cooperative gain access to the purchasing, merchandising, distribution, managed-care contracting and back-end business services that help them compete locally on a more equal footing with their chain counterparts.

Ownership has its privileges. Consider American Associated Pharmacies. Independent pharmacy owners who join this member-owned, national cooperative gain access to the purchasing, merchandising, distribution, managed-care contracting and back-end business services that help them compete locally on a more equal footing with their chain counterparts.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

DSN: What makes SheaMoisture unique and what has been key to the brand's success?

May 28, 2013

A trade group representing the retail industry is requesting that a federal judge throw out a proposed settlement in an antitrust lawsuit over credit card swipe fees.

WASHINGTON — A trade group representing the retail industry is requesting that a federal judge throw out a proposed settlement in an antitrust lawsuit over credit card swipe fees.

May 23, 2013

A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.

DENVER — A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.

May 22, 2013

Swirl launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.

BOSTON — Swirl today launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.

May 21, 2013

Cosmoprof North America has announced the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.

LAS VEGAS — Cosmoprof North America will feature the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.

The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels, such as QVC and Canada’s The Shopping Channel, connect with millions of consumers who watch and shop from the privacy of their homes, CPNA stated.

May 14, 2013

Nutrisystem announced the appointment of Robin Shallow as VP public relations and corporate communications.

FORT WASHINGTON, Pa. — Nutrisystem on Tuesday announced the appointment of Robin Shallow as VP public relations and corporate communications. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand and will join the company on May 20.

Nutrisystem recently entered the retail space in a bigger way with distribution through Walmart. 

May 14, 2013

Aisle411, a mobile retail navigation service, announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States.

ST. LOUIS — Aisle411, a mobile retail navigation service, on Tuesday announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States. 

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

ALLEGAN, Mich. — Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications. 

May 10, 2013

Target is beta testing a new app that allows users to save on items and share deals on Facebook.

NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

A Bullseye View, Target's online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends' activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

May 9, 2013

Sears Holdings has appointed Jeff Balagna as EVP and chief information officer, the Kmart parent company said Thursday.

HOFFMAN ESTATES, Ill. — Sears Holdings has appointed Jeff Balagna as EVP and chief information officer, the Kmart parent company said Thursday.

Balagna was previously chief information officer for drug maker Eli Lilly and will be responsible for Sears Holdings' technology and infrastructure initiatives in its support centers and in-store.

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

MARIETTA, Ga. — Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

"Geritol is a beloved brand that has been in the market for 60-plus years and actually originally targeted stay-at-home moms in their 30s," explained Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services. This has given rise to the importance of business development organizations, master brokers, regional brokers, and sales and marketing consultants in helping niche brands navigate the path to retail.

May 9, 2013

As the editor of DSN, I decide what stays in print and what gets cut. Spatial limitations dictated that this snippet from our Amazon story had to go. But in the age of the omnichannel shopper, where every retailer competes against everyone else for a bigger share of the customer's wallet, how can you do an in-depth profile on the world's largest online retailer and not talk about omnichannel?

As the editor of DSN, I decide what stays in print and what gets cut. Spatial limitations dictated that this snippet from our Amazon story had to go. But in the age of the omnichannel shopper, where every retailer competes against everyone else for a bigger share of the customer's wallet, how can you do an in-depth profile on the world's largest online retailer and not talk about omnichannel?

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

May 3, 2013

Jobs data from the Department of Labor released Friday show that among the 165,000 jobs added overall were 29,000 in the retail sector, results that industry trade group the National Retail Federation heralded as possibly boding well for the economy in the future.

While the numbers themselves speak volumes, it's important to consider some of the factors behind them that explain why the sector has thrived.

Jobs data from the Department of Labor released Friday show that among the 165,000 jobs added overall were 29,000 in the retail sector, results that industry trade group the National Retail Federation heralded as possibly boding well for the economy in the future.

While the numbers themselves speak volumes, it's important to consider some of the factors behind them that explain why the sector has thrived.

April 30, 2013

Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

FLINT, Mich. — Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

Diplomat sponsored a contest in which 12 employees competed to see who could buy the most food items and toiletries for local charities using only $25 and coupons. With $300, employees bought $2,160 worth of groceries, which will be donated to Flint, Mich.-based Carriage Town Ministries and St. Luke N.E.W. Life Center.

April 30, 2013

Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

NEW YORK — Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

April 26, 2013

GNC expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

PITTSBURGH— GNC on Wednesday expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

In new markets in which the Member Price Program is launching, GNC will offer free memberships for a limited time.

April 25, 2013

Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily.

DEERFIELD, Ill. — Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily

According to the report, Walgreens hired Jones Lang LaSalle to sell the 38-acre campus, which it would lease back for 10 years.

April 25, 2013

Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

NEW YORK — Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

Salley, who maintains a vegan diet, is a health and wellness advocate and has appeared in film and television. Watertree provides prescription discount cards and distributes them to anyone who needs help paying for medicines. According to the company, more than 100 million Americans don't have full prescription coverage.

April 24, 2013

Notice of nearby savings could bring smartphone owners into stores, according to a new survey.

WHITING, Ind. — Notice of nearby savings could bring smartphone owners into stores, according to a new survey.

CouponCabin released results of a survey Wednesday finding that 20% of smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. The online survey, conducted between Feb. 28 and March 4, polled 2,219 adults, including 1,096 smartphone owners.

April 21, 2013

According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.

According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.

April 21, 2013

Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.

Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.

April 21, 2013

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

"Our market model is very sound," said AJ Khubani, CEO of TeleBrands. "As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support."