Content about Marketing

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

AUDIO Q&A: DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare as the company will be revitalizing the iconic supplement brand Geritol — a brand that resonates more with baby boomers today — to better appeal to today’s 30-somethings. Topalli spoke about what the company is doing to breathe new life into this old brand.

February 14, 2013

Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

Audio Q&A: DSN spoke with Larry Freed, president and CEO Foresee. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

January 15, 2013

Long gone are the days when growth in the beauty aisle was driven largely by manufacturers and marketers via packaging and promotion. Today, retailers and technology are playing an even greater role in the marketing process to further elevate the beauty experience.

Long gone are the days when growth in the beauty aisle was driven largely by manufacturers and marketers via packaging and promotion. Today, retailers and technology are playing an even greater role in the marketing process to further elevate the beauty experience.

 

May 17, 2012

Recent industry trends surrounding niche brands have elevated the role that business development organizations, master brokers, regional brokers and sales and marketing consultants play in helping to bring niche brands to market, stay on shelf and garner the greatest ROI from their marketing spend. To gain greater insight into how these industry professionals are helping niche brands find success at retail, DSN hosted a virtual roundtable discussion with some of today’s leading players.

For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse. Yet, at the same time, retailers remain on the hunt for a point of differentiation among a sea of “sameness.”

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

AUDIO Q&A: DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report. With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. Davis gives some perspective on how that’s being done.

January 18, 2012

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

This powerful series, sponsored by Pfizer, is comprised of five different on-camera executive interviews that are a must see for anyone working within the retail pharmacy industry.

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Click below to download the PDF of the Top 150 Annual Niche Brands Report.

May 23, 2013

A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.

DENVER — A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.

May 22, 2013

Swirl launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.

BOSTON — Swirl today launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.

May 21, 2013

Cosmoprof North America has announced the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.

LAS VEGAS — Cosmoprof North America will feature the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.

The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels, such as QVC and Canada’s The Shopping Channel, connect with millions of consumers who watch and shop from the privacy of their homes, CPNA stated.

May 14, 2013

Nutrisystem announced the appointment of Robin Shallow as VP public relations and corporate communications.

FORT WASHINGTON, Pa. — Nutrisystem on Tuesday announced the appointment of Robin Shallow as VP public relations and corporate communications. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand and will join the company on May 20.

Nutrisystem recently entered the retail space in a bigger way with distribution through Walmart. 

May 14, 2013

Aisle411, a mobile retail navigation service, announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States.

ST. LOUIS — Aisle411, a mobile retail navigation service, on Tuesday announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States. 

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

ALLEGAN, Mich. — Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications. 

May 10, 2013

Target is beta testing a new app that allows users to save on items and share deals on Facebook.

NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

A Bullseye View, Target's online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends' activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

May 9, 2013

Sears Holdings has appointed Jeff Balagna as EVP and chief information officer, the Kmart parent company said Thursday.

HOFFMAN ESTATES, Ill. — Sears Holdings has appointed Jeff Balagna as EVP and chief information officer, the Kmart parent company said Thursday.

Balagna was previously chief information officer for drug maker Eli Lilly and will be responsible for Sears Holdings' technology and infrastructure initiatives in its support centers and in-store.

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

MARIETTA, Ga. — Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

"Geritol is a beloved brand that has been in the market for 60-plus years and actually originally targeted stay-at-home moms in their 30s," explained Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services. This has given rise to the importance of business development organizations, master brokers, regional brokers, and sales and marketing consultants in helping niche brands navigate the path to retail.

May 9, 2013

As the editor of DSN, I decide what stays in print and what gets cut. Spatial limitations dictated that this snippet from our Amazon story had to go. But in the age of the omnichannel shopper, where every retailer competes against everyone else for a bigger share of the customer's wallet, how can you do an in-depth profile on the world's largest online retailer and not talk about omnichannel?

As the editor of DSN, I decide what stays in print and what gets cut. Spatial limitations dictated that this snippet from our Amazon story had to go. But in the age of the omnichannel shopper, where every retailer competes against everyone else for a bigger share of the customer's wallet, how can you do an in-depth profile on the world's largest online retailer and not talk about omnichannel?

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

May 3, 2013

Jobs data from the Department of Labor released Friday show that among the 165,000 jobs added overall were 29,000 in the retail sector, results that industry trade group the National Retail Federation heralded as possibly boding well for the economy in the future.

While the numbers themselves speak volumes, it's important to consider some of the factors behind them that explain why the sector has thrived.

Jobs data from the Department of Labor released Friday show that among the 165,000 jobs added overall were 29,000 in the retail sector, results that industry trade group the National Retail Federation heralded as possibly boding well for the economy in the future.

While the numbers themselves speak volumes, it's important to consider some of the factors behind them that explain why the sector has thrived.

April 30, 2013

Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

FLINT, Mich. — Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

Diplomat sponsored a contest in which 12 employees competed to see who could buy the most food items and toiletries for local charities using only $25 and coupons. With $300, employees bought $2,160 worth of groceries, which will be donated to Flint, Mich.-based Carriage Town Ministries and St. Luke N.E.W. Life Center.

April 30, 2013

Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

NEW YORK — Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

April 26, 2013

GNC expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

PITTSBURGH— GNC on Wednesday expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

In new markets in which the Member Price Program is launching, GNC will offer free memberships for a limited time.

April 25, 2013

Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily.

DEERFIELD, Ill. — Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily

According to the report, Walgreens hired Jones Lang LaSalle to sell the 38-acre campus, which it would lease back for 10 years.

April 25, 2013

Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

NEW YORK — Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

Salley, who maintains a vegan diet, is a health and wellness advocate and has appeared in film and television. Watertree provides prescription discount cards and distributes them to anyone who needs help paying for medicines. According to the company, more than 100 million Americans don't have full prescription coverage.