Content about Marketing

February 6, 2014

"The unusually cold weather has likely put a deep freeze on retail sales, also. Not only did the retail sector experience a lackluster holiday shopping season, but now they are also hit with the reality that some shoppers are simply not going out into the cold. The winners may very well be online retailers," writes Hamacher Resource Group vice president Dave Wendland.

For those of us living in the Midwest — and perhaps throughout the country — we have become familiar with a weather term "polar vortex." No doubt you've heard the phrase pinging around the news media in recent weeks. One of the coldest Arctic outbreaks in two decades has blanketed a significant portion of our country, bringing bitterly cold temperatures to the Midwest, South, and East.

July 24, 2013

Even though customers may only buy certain OTC categories a few times a year, for consumer healthcare brands, the opportunities to have a more meaningful relationship in the lives of their consumers has never been greater, Stefan Merlo, director of healthcare strategy, Novartis Consumer Health, told DSNtv in a special edition of DSN Executive Viewpoints.

Even though customers may only buy certain OTC categories a few times a year, for consumer healthcare brands, the opportunities to have a more meaningful relationship in the lives of their consumers has never been greater, Stefan Merlo, director of healthcare strategy, Novartis Consumer Health, told DSNTV in a special edition of DSN Executive Viewpoints.

June 26, 2013

The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.

The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

AUDIO Q&A: DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare as the company will be revitalizing the iconic supplement brand Geritol — a brand that resonates more with baby boomers today — to better appeal to today’s 30-somethings. Topalli spoke about what the company is doing to breathe new life into this old brand.

February 14, 2013

Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

Audio Q&A: DSN spoke with Larry Freed, president and CEO Foresee. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

January 15, 2013

Long gone are the days when growth in the beauty aisle was driven largely by manufacturers and marketers via packaging and promotion. Today, retailers and technology are playing an even greater role in the marketing process to further elevate the beauty experience.

Long gone are the days when growth in the beauty aisle was driven largely by manufacturers and marketers via packaging and promotion. Today, retailers and technology are playing an even greater role in the marketing process to further elevate the beauty experience.

 

May 17, 2012

Recent industry trends surrounding niche brands have elevated the role that business development organizations, master brokers, regional brokers and sales and marketing consultants play in helping to bring niche brands to market, stay on shelf and garner the greatest ROI from their marketing spend. To gain greater insight into how these industry professionals are helping niche brands find success at retail, DSN hosted a virtual roundtable discussion with some of today’s leading players.

For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse. Yet, at the same time, retailers remain on the hunt for a point of differentiation among a sea of “sameness.”

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

AUDIO Q&A: DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report. With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. Davis gives some perspective on how that’s being done.

January 18, 2012

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

This powerful series, sponsored by Pfizer, is comprised of five different on-camera executive interviews that are a must see for anyone working within the retail pharmacy industry.

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Click below to download the PDF of the Top 150 Annual Niche Brands Report.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 18, 2014

Walgreens ranked No. 60 on the 2014 InformationWeek Elite 100, a list of the top business technology innovators in the United States, the retailer announced Friday.

DEERFIELD, Ill. — Walgreens ranked No. 60 on the 2014 InformationWeek Elite 100, a list of the top business technology innovators in the United States, the retailer announced Friday. Walgreens received the recognition for the development and launch of its Balance Rewards loyalty program, which has grown to nearly 80 million active members.

April 18, 2014

Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to the Wall Street Journal.

CINCINNATI — Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to The Wall Street Journal.

According to marketing documents obtained by the WSJ, the new ProGlide FlexBall will be sold in both manual and battery-powered versions for a suggested retail price of $11.49 and $12.59 with one ProGlide cartridge.

April 16, 2014

Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to Drug Store News.

WOONSOCKET, R.I. — Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to Drug Store News.    

April 16, 2014

In celebration of its 150th Express Lane Online Shopping location, which opened last week, the grocer launched a new payment option.

MATTHEWS, N.C. — In celebration of its 150th Express Lane Online Shopping location, which opened last week, the grocer launched a new payment option.

Harris Teeter’s Express Lane Online Shopping service was introduced in 2000 to the company’s home market of Charlotte, N.C. The goal: To make grocery shopping as easy and convenient as possible. The service has now grown to 150 locations throughout the company’s footprint, with the most recent location opening last week at the new Canton Crossing Harris Teeter in Baltimore, Md.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

NEW YORK — Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 15, 2014

L’Oréal Paris has released first-quarter sales results, which were hampered, in part, by sluggish trends in North America’s mass-market channel during the first few months of the year.

PARIS — L’Oréal Paris has released first-quarter sales results, which were hampered, in part, by sluggish trends in North America’s mass-market channel during the first few months of the year.

Total group sales for the quarter were €5.64 billion, down 2.2% compared with the year-ago period. On a like-for-like basis, sales rose 3.5%.

April 11, 2014

Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.

NEW YORK — Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.

Non-e-commerce sales totaled about $4.3 billion, a 3.5% increase from $4.12 billion in 2012. In 2014, EMarketer predicts that e-commerce sales in rhe U.S. will grow 15.5% to total $304.1 billion, or 6.4% of total retail sales of $4.73 billion.

April 8, 2014

Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

MIAMI — Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

April 3, 2014

Bi-Lo Holdings launched the Paws 'Feed the Love' Community Donation Program to benefit area food banks and nonprofit partners dedicated to eliminating hunger for pets in their local communities.

JACKSONVILLE, Fla. — Bi-Lo Holdings on Wednesday launched the Paws “Feed the Love” Community Donation Program to benefit area food banks and nonprofit partners dedicated to eliminating hunger for pets in their local communities. Since 2010, the campaign has provided more than 85 tons of pet food for owners in need throughout Bi-Lo’s operating area. Due to its success, Bi-Lo Holdings is expanding the program this year to include all Winn-Dixie stores throughout the Southeast.

April 3, 2014

Weis Markets on Wednesday announced the promotion of Brian Bosworth to director of center store sales; Maria Panko to senior manager private brands and specialty, organic, natural and ethnic foods; and John Evans to center store sales manager.

SUNBURY, Pa. — Weis Markets on Wednesday announced the promotion of Brian Bosworth to director of center store sales; Maria Panko to senior manager private brands and specialty, organic, natural and ethnic foods; and John Evans to center store sales manager.

As director of center store sales, Bosworth is responsible for sales, merchandising and procurement. In his new role, he will oversee a team of center store category managers. In 2011, he joined the company as a category manager and worked as a center store sales manager prior to his promotion.

April 1, 2014

Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.

CINCINNATI — Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for the annual spring cleaning tradition and will give consumers the ability to clean both in and out of the laundry room, the company said.

Tide Oxi can be used to clean everything from carpet and upholstery to bathtubs and patio furniture. Consumers also can use it as an additive to laundry detergent as an added stain fighter.   

March 27, 2014

Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced.

NEW YORK — Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced. The Ogilvy Awards recognize extraordinary or creative use of market research in ad campaign development.

GfK was one of four firms providing insights for the Walgreens campaign; the ad testing research was managed by Debbie Densmore of GfK Health (Market Access). Havas Life was the agency of record.

March 25, 2014

CVS/pharmacy and Veterans Advantage announced on Tuesday an exclusive new 20% discount program both in-store and online for Veterans Advantage's VetRewards Card members.

WOONSOCKET, R.I. — CVS/pharmacy and Veterans Advantage announced on Tuesday an exclusive new 20% discount program both in-store and online for Veterans Advantage's VetRewards Card members.

Valid at any of CVS/pharmacy's 7,600 stores nationwide, or at CVS.com, U.S. active duty military, veterans, National Guard and Reserve and their families can save 20% off purchases and receive free shipping for online orders.

March 21, 2014

Despite retailer advertising expenditures remaining relatively flat in 2013 as compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution. 



MINNEAPOLIS, Minn. — Despite retailer advertising expenditures remaining relatively flat in 2013 compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution.