Content about Marketing performance measurement and management

December 4, 2013

Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

NEW YORK — Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

February 20, 2013

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

FLINT, Mich. — Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

The company announced Wednesday the appointment of James Kosmerick as director of marketing. Kosmerick was previously creative and marketing director for Bay City, Mich.-based TransIT Solutions. He also worked as an art director and designer at Blue Cross Blue Shield of Michigan.

November 10, 2011

Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

WILTON, Conn. — Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s analytic and will work with MMA’s leadership team to drive key innovation initiatives. A member of the MMA senior leadership team, Anton will report directly to MMA CEO Pat Cummings.

September 28, 2011

Walgreens is reorganizing its merchandising and marketing leadership teams to better align and to enhance the integration of those groups.
 
As part of the changes, the role of chief marketing officer will be eliminated. As a result, Kim Feil will be leaving the company effective Sept. 30.

DEERFIELD, Ill — Drug Store News has learned that Walgreens is reorganizing its merchandising and marketing leadership teams to better align the “strategic objectives” and to enhance the integration of those teams, according to a statement from the company.
 
As part of the reorganization, the role of chief marketing officer will be eliminated, and as a result, Kim Feil will be leaving the company effective Sept. 30.

October 28, 2007

The TABS Group, which was founded as a service to improve sales and marketing analytics...