Content about Marketing mix

December 6, 2011

As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

PARSIPPANY, N.J. — As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

According to the research firm’s “Personal Care: U.S. Competitor Cost Structures 2011” report, costs of goods sold — which includes raw materials, packaging, processing and overhead — have increased on average to claim 11.1% of the net sales total in 2011, compared with 10.6% in 2009.