Content about Major League Baseball

April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

PURCHASE, N.Y. and NEW YORK — PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

March 31, 2014

The Milwaukee Brewers on Friday announced a multi-year partnership with Meijer that begins this season.

MILWAUKEE — The Milwaukee Brewers on Friday announced a multi-year partnership with Meijer that begins this season. The partnership will include branding on both the right-center and left-center field walls at Miller Park. Additional advertising will also be featured on the official website of the Brewers, Brewers.com.  

This is the first sports partnership in Wisconsin for Meijer as the store plans on opening its first Wisconsin stores next year. The retailer currently has more than 200 locations in Michigan, Illinois, Indiana, Ohio and Kentucky.

March 26, 2014

Bazooka Candy Brands, a division of the Topps Co., announced the expansion of the Major League Baseball branded Ring Pops to new teams this March.

NEW YORK — Bazooka Candy Brands, a division of the Topps Co., announced the expansion of the Major League Baseball branded Ring Pops to new teams this March. The candies will be expanding to additional teams, including the Philadelphia Phillies, Chicago Cubs, Cincinnati Reds and the Boston Red Sox.

The branded Ring Pop candies are packaged in wrappers featuring each team's logos, with flavors corresponding to the team colors, the company said.

March 10, 2014

Target and Major League Baseball are working together this baseball season to engage guests and fans in celebrating the nation’s teachers and inspiring kids.

MINNEAPOLIS — Target and Major League Baseball are working together this baseball season to engage guests and fans in celebrating the nation’s teachers and inspiring kids.

August 28, 2013

Walgreens district manager Tyler Hough spent the fifth inning with WEEI radio broadcasters Dave O'Brien and Joe Castiglione, who were providing the play-by-play for the Boston Red Sox game vs. the Baltimore Orioles Tuesday evening, to talk about Walgreens' promotion in support of The Jimmy Fund.

BOSTON — Walgreens district manager Tyler Hough spent the fifth inning with WEEI radio broadcasters Dave O'Brien and Joe Castiglione, who were providing the play-by-play for the Boston Red Sox game vs. the Baltimore Orioles Tuesday evening, to talk about Walgreens' promotion in support of The Jimmy Fund. 

May 17, 2013

The Los Angeles Dodgers announced their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season.

LOS ANGELES — The Los Angeles Dodgers announced today their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season. Mueller will provide the Dodgers players with Quench Gum and also their fans with special giveaways and promotions slated throughout the season.

April 20, 2013

More than 350 executives who participated in Anda’s Sixth Annual Supply Chain Symposium here Friday evening were treated to a keynote address from Joe Torre, Major League Baseball’s EVP baseball operations. Torre is a nine-time MLB All-Star and managed the New York Yankees to four World Series championships.

WEST PALM BEACH, Fla. — More than 350 executives who participated in Anda’s Sixth Annual Supply Chain Symposium here Friday evening were treated to a keynote address from Joe Torre, Major League Baseball’s EVP baseball operations. Torre is a nine-time MLB All-Star and managed the New York Yankees to four World Series championships.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

CINCINNATI — Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

January 31, 2013

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

December 18, 2012

The parent company of Sears and Kmart has elected an executive from the New York Mets to its board of directors.

HOFFMAN ESTATES, Ill. — The parent company of Sears and Kmart has elected an executive from the New York Mets to its board of directors.

Sears Holdings announced the appointment of Mets VP player development and amateur scouting Paul DePodesta. His election to the board brings the total number of board members to eight.

August 30, 2012

Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

NEW YORK — Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

April 24, 2012

Former President George W. Bush addressed attendees of the National Association of Chain Drug Stores' Annual meeting Tuesday morning, followed by a question-and-answer session with new NACDS chairman Greg Wasson.

PALM BEACH, Fla. — Former President George W. Bush addressed attendees of the National Association of Chain Drug Stores' Annual meeting here Tuesday morning, followed by a question-and-answer session with new NACDS chairman Greg Wasson.

March 19, 2012

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

COLORADO SPRINGS, Colo. — The Global Market Development Center on Monday announced Party Animal — a manufacturer of flags, banners, collectible toys and knick-knacks featuring licenses from the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League and more than 70 colleges and universities — has joined the manufacturer's association.

February 3, 2012

The Department of Defense investigation's of a sports supplement ingredient — associated with the death of two soldiers — has been making headlines in the past week as the U.S. Military's independent paper Stars & Stripes ran an update of the news on Jan. 29 and the New York Times picked up on the story Feb. 2.

DALLAS — The Department of Defense's investigation of a sports supplement ingredient — associated with the death of two soldiers — has been making headlines in the past week as the U.S. Military's independent paper Stars & Stripes ran an update of the news on Jan. 29 and the New York Times picked up on the story Feb. 2. 

January 4, 2012

Nutramax Labs on Tuesday announced the continuation of its partnership with Major League Baseball's Hall of Fame pitcher Jim Palmer in promoting Cosamin joint health supplements in national and regional marketing campaigns and events.

EDGEWOOD, Md. — Nutramax Labs on Tuesday announced the continuation of its partnership with Major League Baseball's Hall of Fame pitcher Jim Palmer in promoting Cosamin joint health supplements in national and regional marketing campaigns and events.

“We are pleased to enter into our 12th year of partnership with Jim Palmer,” stated Troy Henderson, VP corporate operations and professional services. "Palmer is an excellent [spokesman] for Cosamin joint health supplements because Cosamin is not just for athletes, but for anyone who is active.”

August 19, 2011

After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

SUNBURY, Pa. — After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

August 10, 2011

On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

June 23, 2011

Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

May 20, 2011

The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.

FLUSHING, N.Y. — The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.

Winners of the "Honorary Captain" program presented by Duane Reade also will receive four VIP tickets to one of the Subway Series games and a Mets jersey. The program also is sponsored by Precise, from the maker of Tylenol.

May 4, 2011

Stain remover OxiClean has teamed up with Laura Posada, wife of Major League Baseball star Jorge Posada, to give hometown sports leagues the chance to win $10,000 for their organization.

PRINCETON, N.J. — Stain remover OxiClean has teamed up with Laura Posada, wife of Major League Baseball star Jorge Posada, to give hometown sports leagues the chance to win $10,000 for their organization.

March 31, 2011

A beef jerky brand that made its debut at the 2010 National Association of Convenience Stores trade show last October has been named the official beef jerky of the Babe Ruth League.

LONG VALLEY, N.J. — A beef jerky brand that made its debut at the 2010 National Association of Convenience Stores trade show last October has been named the official beef jerky of the Babe Ruth League.

February 23, 2011

Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

CINCINNATI — Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

The brand ambassador team also includes Associated Press Defensive Player of the Year, Troy Polamalu.

Mauer will be featured in an integrated marketing campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers and a consumer engagement movement set to launch in July.

December 3, 2010

Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.

EDGEWOOD, Md. — Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.

October 17, 2010

Mission Skincare on Monday announced a new licensing agreement with Major Leagure Baseball Properties around...

NEW YORK Mission Skincare on Monday announced a new licensing agreement with Major Leagure Baseball Properties around its external analgesic Mission maximum-strength muscle rub.

August 29, 2010

This year's CVS Caremark All Kids Can baseball camps brought together nine baseball teams, providing...